A data profile of the people who buy, follow and care about After Earth in United States — modelled from more than twelve digital signal sources. After Earth has an estimated audience of 441,587 people in United States.
The average After Earth fan in United States is 46.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Starship Troopers (film), Ridley Scott, Vikings (TV series), with strongest over-indexing on Starship Troopers (film) (59.94× the country average).
Demographically, the After Earth audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical After Earth fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Starship Troopers (film).
The key figures that characterise the After Earth profile in United States.
36.4% are female, 63.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 46.4 |
| Estimated audience size | 441,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 36% |
Where the After Earth audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~60K | 1.41× | |
| 02 | Oregon | ~6K | 1.29× | |
| 03 | Oklahoma | ~6K | 1.24× | |
| 04 | Mississippi | ~4K | 1.17× | |
| 05 | Louisiana | ~6K | 1.16× | |
| 06 | Arkansas | ~4K | 1.15× | |
| 07 | New Mexico | ~2K | 1.15× | |
| 08 | Idaho | ~2K | 1.14× | |
| 09 | Alaska | ~1K | 1.14× | |
| 10 | Texas | ~40K | 1.13× | |
| 11 | Georgia | ~10K | 1.12× | |
| 12 | Washington | ~9K | 1.10× | |
| 13 | Missouri | ~7K | 1.07× | |
| 14 | Utah | ~4K | 1.07× | |
| 15 | Kansas | ~4K | 1.07× | |
| 16 | Maryland | ~8K | 1.06× | |
| 17 | Indiana | ~8K | 1.04× | |
| 18 | South Carolina | ~7K | 1.04× | |
| 19 | Alabama | ~6K | 1.04× | |
| 20 | Nevada | ~4K | 1.03× | |
| 21 | Colorado | ~7K | 1.02× | |
| 22 | North Carolina | ~10K | 1.01× | |
| 23 | Arizona | ~9K | 1.01× | |
| 24 | Kentucky | ~5K | 1.01× | |
| 25 | Montana | ~1K | 1.00× | |
| 26 | Virginia | ~10K | 0.99× | |
| 27 | Tennessee | ~8K | 0.99× | |
| 28 | Michigan | ~10K | 0.97× | |
| 29 | Nebraska | ~2K | 0.97× | |
| 30 | West Virginia | ~2K | 0.97× | |
| 31 | Florida | ~30K | 0.96× | |
| 32 | Delaware | ~1K | 0.96× | |
| 33 | North Dakota | <1K | 0.95× | |
| 34 | Iowa | ~3K | 0.94× | |
| 35 | Hawaii | ~2K | 0.94× | |
| 36 | Ohio | ~10K | 0.93× | |
| 37 | Illinois | ~10K | 0.92× | |
| 38 | South Dakota | <1K | 0.92× | |
| 39 | Pennsylvania | ~10K | 0.90× | |
| 40 | Wisconsin | ~6K | 0.89× | |
| 41 | Washington, District of Columbia | ~1K | 0.89× | |
| 42 | Minnesota | ~5K | 0.88× | |
| 43 | Maine | ~1K | 0.88× | |
| 44 | Vermont | <1K | 0.87× | |
| 45 | New York | ~20K | 0.86× | |
| 46 | Connecticut | ~4K | 0.86× | |
| 47 | New Jersey | ~9K | 0.84× | |
| 48 | New Hampshire | ~1K | 0.83× | |
| 49 | Rhode Island | ~1K | 0.83× | |
| 50 | Massachusetts | ~6K | 0.78× |
The strongest cross-interests of the After Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Battle Angel Alita | Literature | 137.16× | ||
| 02 | His Dark Materials | Movies & TV | 80.13× | ||
| 03 | Ridley Scott | Movies & TV | 67.69× | ||
| 04 | Battlestar Galactica | Movies & TV | 61.32× | ||
| 05 | Starship Troopers (film) | Movies & TV | 59.94× | ||
| 06 | Sense8 | Movies & TV | 50.89× | ||
| 07 | Avatar (2009 film) | Movies & TV | 39.13× | ||
| 08 | Blade Runner | Movies & TV | 33.10× | ||
| 09 | Box Office Mojo | Movies & TV | 22.17× | ||
| 10 | Emma Stone | Movies & TV | 21.93× | ||
| 11 | Vikings (TV series) | Movies & TV | 19.72× | ||
| 12 | Hugh Jackman | Movies & TV | 19.17× | ||
| 13 | Fandango | Travel & Leisure | 17.46× | ||
| 14 | Emma Watson | Movies & TV | 17.16× | ||
| 15 | Anne Hathaway | Movies & TV | 14.60× | ||
| 16 | Liam Neeson | Movies & TV | 14.13× | ||
| 17 | Ed Harris | Movies & TV | 11.93× | ||
| 18 | Charlize Theron | Movies & TV | 11.24× | ||
| 19 | Rotten Tomatoes | Movies & TV | 10.79× | ||
| 20 | Adam Sandler | Movies & TV | 8.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.32× | |
| Spirituality | BALANCE | 2.16× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.61× | |
| Pet Ownership | JOY | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.71× |
After Earth has an estimated audience of 441,587 people in United States, concentrated in California and Texas.
36.4% of After Earth fans are female, 63.6% are male, with an average age of 46.4 years.
After Earth fans show strongest brand affinity for Starship Troopers (film) (59.94×), Ridley Scott (67.69×), and Vikings (TV series) (19.72×) over the country average.
After Earth fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond After Earth itself, the audience over-indexes on Ridley Scott (67.69×), Vikings (TV series) (19.72×), His Dark Materials (80.13×), and Battlestar Galactica (61.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for After Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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