After Earth Audience in United States

After Earth logo

After Earth has an estimated audience of 417,638 people in United States. 36.4% are female, 63.6% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Chromebook, Israel, Mortgage insurance, Assassin's Creed II, Whataburger.

The average After Earth fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chromebook, Israel, Mortgage insurance, with strongest over-indexing on Chromebook (46.96× the country average). Demographically, the After Earth audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of After Earth fans

Demographic split for After Earth audience in United States
MetricValue
Female36.4%
Male63.6%
Average age46.4
Estimated audience size417,638

Audience persona

The typical After Earth fan in United States is more male, around 46.4 years old, with strong Risk Appetite tendencies and a notable affinity for Chromebook.

Top regions in United States

Top regions ranked by reach for After Earth in United States
RegionReachAffinity
California60,1281.31×
Texas43,1971.2×
Florida28,4251.01×
New York20,9260.9×
Georgia15,7031.22×
Illinois13,6230.98×
Pennsylvania13,1930.94×
North Carolina13,1031.04×
Ohio12,3820.96×
Michigan10,7960.99×
Virginia10,7191.05×
Washington9,7931.17×
New Jersey9,2390.87×
Arizona8,6531.01×
Indiana8,3081.09×
Tennessee8,1910.98×
Maryland7,8581.09×
Missouri7,3131.09×
Oregon7,0201.47×
Colorado6,8431.04×
South Carolina6,4291.02×
Massachusetts6,3760.77×
Louisiana6,2231.16×
Oklahoma5,7251.23×
Alabama5,5970.96×
Wisconsin5,5020.88×
Minnesota5,1720.86×
Kentucky5,1350.98×
Nevada4,2691.06×
Utah4,1171.1×
Arkansas3,8651.12×
Mississippi3,7991.1×
Connecticut3,6900.88×
Kansas3,5701.08×
Iowa3,1950.93×
Idaho2,4761.18×
New Mexico2,2981.1×
Nebraska1,9950.95×
West Virginia1,8090.93×
Hawaii1,6300.91×
New Hampshire1,2650.77×
Maine1,2310.82×
Washington, District of Columbia1,1450.91×
Montana1,0870.94×
Delaware1,0390.9×
Rhode Island9320.7×
Alaska8830.99×
North Dakota7830.91×
South Dakota7600.79×
Wyoming5790.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for After Earth audience
BrandAffinityCategory
Chromebook46.96×Technology & Electronics
Israel5.71×Travel & Leisure
Mortgage insurance11.05×Business & Career
Assassin's Creed II15.71×Games
Whataburger3×Food & Beverages
Nancy Cartwright15.58×Movies & TV
Arnold Palmer8.37×Sports
Elsword20×Games
Jeep Grand Cherokee (WJ)7.63×Cars & Mobility
Panama4.52×Travel & Leisure
This Is Spinal Tap8.2×Movies & TV
Huddle (software)10.27×Technology & Electronics
The Professor (Gilligan's Island)12.45×
Google Photos2.17×Technology & Electronics
3D printing2.2×Technology & Electronics
ARCO2.51×Cars & Mobility
Litter box1.72×Pets & Animals
Temple Grandin6.13×Literature
Neiva, Huila10.96×Travel & Leisure
Personalised Gifts3.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by After Earth audience
TraitClusterScore
Risk AppetiteTHRILL2.4
LGBTQ+ IdentityOPEN1.76
ExtroversionTHRILL1.7
Early Adopter MentalityPOWER1.6
PatriotismCONSERVATISM1.47
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for After Earth
CountryShare
United States44.7%
Germany9.1%
Italy5.8%

See After Earth audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does After Earth have in United States?

After Earth has an estimated audience of 417,638 people in United States, concentrated in California and Texas.

What is the gender split and age of After Earth fans?

36.4% of After Earth fans are female, 63.6% are male, with an average age of 46.4 years.

Which brands do After Earth fans like most?

After Earth fans show strongest brand affinity for Chromebook (46.96×), Israel (5.71×), and Mortgage insurance (11.05×) over the country average.

Where do After Earth fans live in United States?

After Earth fans in United States are most concentrated in California (reach 60,128), Texas (reach 43,197), and Florida (reach 28,425). These three regions account for the largest share of the active audience.

What other brands do After Earth fans also like?

Beyond After Earth itself, the audience over-indexes on Israel (5.71×), Mortgage insurance (11.05×), Assassin's Creed II (15.71×), and Whataburger (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for After Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.