Aguascalientes Audience in United States

Aguascalientes logo

Aguascalientes has an estimated audience of 1,243,260 people in United States. 46.7% are female, 53.3% are male, average age 36.9. Top regions: Texas, California, Illinois. Top brand affinities: Kendra Scott, Nationality, Homie, jordy nelson, Personality.

The average Aguascalientes fan in United States is 36.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Kendra Scott, Nationality, Homie, with strongest over-indexing on Kendra Scott (10.71× the country average). Demographically, the Aguascalientes audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Aguascalientes fans

Demographic split for Aguascalientes audience in United States
MetricValue
Female46.7%
Male53.3%
Average age36.9
Estimated audience size1,243,260

Audience persona

The typical Aguascalientes fan in United States is balanced, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Aguascalientes in United States
RegionReachAffinity
Texas347,1913.25×
California280,7942.05×
Illinois114,8762.77×
Florida54,9750.65×
Colorado51,6772.64×
Oklahoma45,3103.28×
New York36,7880.53×
Washington36,4761.46×
Arizona33,3031.31×
Georgia33,0730.86×
Indiana32,8401.45×
North Carolina29,9940.8×
Michigan28,6630.88×
Tennessee26,8301.08×
Kentucky25,5911.64×
Nevada24,3542.03×
Virginia18,7370.62×
Oregon18,0671.27×
Ohio17,7080.46×
Kansas16,2571.66×
Wisconsin15,2510.82×
Pennsylvania14,3430.34×
New Jersey14,2480.45×
Minnesota13,7130.77×
Missouri13,5420.68×
Arkansas13,0791.28×
Massachusetts12,4560.51×
Utah11,4771.03×
South Carolina10,5460.56×
New Mexico9,7091.56×
Iowa9,7020.95×
Alabama9,3680.54×
Maryland9,2990.44×
Louisiana9,1380.57×
Nebraska8,1871.31×
Idaho7,0941.14×
Mississippi5,1390.5×
Connecticut4,9880.4×
Washington, District of Columbia3,3330.89×
Hawaii2,8830.54×
Montana2,1940.64×
Alaska2,0020.75×
South Dakota1,5750.55×
New Hampshire1,4170.29×
North Dakota1,3900.54×
Delaware1,3890.4×
Maine1,3680.31×
Rhode Island1,3230.33×
West Virginia1,3190.23×
Wyoming1,2990.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aguascalientes audience
BrandAffinityCategory
Kendra Scott10.71×Fashion & Accessoires
Nationality7.3×Politics & Society
Homie20.18×Politics & Society
jordy nelson20.22×Sports
Personality6.48×Business & Career
Minnesota1.84×Travel & Leisure
Kemper Amps28.13×Music & Radio
James Madison University11.43×Business & Career
TeachHUB3.29×Business & Career
Hog Hunting2.65×Sports
Macha8.92×Food & Beverages
Buying and Selling Real Estate5.69×Home & Garden
Jordan Fisher6.05×Movies & TV
iZombie8×Movies & TV
HomeSense2.94×Home & Garden
JTV (Indonesia)2.43×
Elmhurst College12.44×Business & Career
Holt Renfrew5.3×Shopping
Stucco2.44×Home & Garden
Boystown11.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aguascalientes audience
TraitClusterScore
SpiritualityBALANCE1.43
ExtroversionTHRILL1.33
Need for SecurityCONSERVATISM1.33
Social Media UsageJOY1.3
Urban LifestyleOPEN1.24
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Aguascalientes
CountryShare
Mexico58.7%
United States19.8%
Colombia5.8%

See Aguascalientes audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Aguascalientes have in United States?

Aguascalientes has an estimated audience of 1,243,260 people in United States, concentrated in Texas and California.

What is the gender split and age of Aguascalientes fans?

46.7% of Aguascalientes fans are female, 53.3% are male, with an average age of 36.9 years.

Which brands do Aguascalientes fans like most?

Aguascalientes fans show strongest brand affinity for Kendra Scott (10.71×), Nationality (7.3×), and Homie (20.18×) over the country average.

Where do Aguascalientes fans live in United States?

Aguascalientes fans in United States are most concentrated in Texas (reach 347,191), California (reach 280,794), and Illinois (reach 114,876). These three regions account for the largest share of the active audience.

What other brands do Aguascalientes fans also like?

Beyond Aguascalientes itself, the audience over-indexes on Nationality (7.3×), Homie (20.18×), jordy nelson (20.22×), and Personality (6.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aguascalientes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.