Homie Audience in United States

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Homie has an estimated audience of 339,524 people in United States. 49.6% are female, 50.4% are male, average age 36.6. Top regions: California, Texas, Utah. Top brand affinities: Nationality, Home construction, Kendra Scott, Historic site, Vocal harmony.

The average Homie fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Nationality, Home construction, Kendra Scott, with strongest over-indexing on Nationality (3.5× the country average). Demographically, the Homie audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Homie fans

Demographic split for Homie audience in United States
MetricValue
Female49.6%
Male50.4%
Average age36.6
Estimated audience size339,524

Audience persona

The typical Homie fan in United States is balanced, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Homie in United States
RegionReachAffinity
California73,8511.98×
Texas47,4371.63×
Utah16,0295.27×
Florida14,7580.64×
Arizona13,3131.92×
Illinois13,1261.16×
New York12,9460.68×
Colorado10,1291.89×
Washington8,3261.22×
Georgia7,8770.75×
North Carolina7,2770.71×
Pennsylvania7,1020.62×
Ohio6,9090.66×
Michigan6,2250.7×
Virginia6,1330.74×
Nevada5,8471.78×
Oregon5,7431.48×
Indiana5,6940.92×
New Jersey5,5650.64×
Tennessee4,8930.72×
Oklahoma4,4731.19×
New Mexico4,2032.47×
Wisconsin4,1410.81×
Minnesota4,0160.83×
Massachusetts3,9860.6×
Missouri3,7280.68×
Maryland3,4690.59×
South Carolina3,1160.61×
Arkansas2,9971.07×
Alabama2,9900.63×
Kentucky2,9790.7×
Kansas2,7971.05×
Louisiana2,7550.63×
Idaho2,6211.54×
Iowa2,3630.84×
Connecticut1,8890.55×
Nebraska1,5860.93×
Mississippi1,5720.56×
Hawaii1,2250.84×
West Virginia8500.54×
New Hampshire7000.52×
Montana6870.73×
Washington, District of Columbia6790.67×
Maine6280.52×
Alaska6210.86×
Rhode Island6040.56×
South Dakota5600.71×
Wyoming5161.02×
Delaware5080.54×
North Dakota4120.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homie audience
BrandAffinityCategory
Nationality3.5×Politics & Society
Home construction1.81×Home & Garden
Kendra Scott2.61×Fashion & Accessoires
Historic site3.63×Arts & Culture
Vocal harmony3.59×Music & Radio
Cam Ward2.98×Sports
Panama2.84×Travel & Leisure
Nebraska Cornhuskers football2.76×Sports
Justice2.1×Politics & Society
edureka23.53×Business & Career
JDSU1.82×Business & Career
Fairy godmother4.37×Literature
Charlamagne Tha God5.51×Movies & TV
Goop2.81×Internet & Social Media
Grinch2.06×Movies & TV
Governor of Michigan3.79×Politics & Society
Go Go's5.9×Music & Radio
Buying and Selling Real Estate3.88×Home & Garden
Mathcore3.81×Music & Radio
Hipster4.01×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homie audience
TraitClusterScore
Risk AppetiteTHRILL2.54
Luxury OrientationPREMIUM2.42
Quality AwarenessPREMIUM1.48
Social Media UsageJOY1.4
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Homie
CountryShare
United States23.7%
Mexico14.7%
Japan11.4%

See Homie audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Homie have in United States?

Homie has an estimated audience of 339,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Homie fans?

49.6% of Homie fans are female, 50.4% are male, with an average age of 36.6 years.

Which brands do Homie fans like most?

Homie fans show strongest brand affinity for Nationality (3.5×), Home construction (1.81×), and Kendra Scott (2.61×) over the country average.

Where do Homie fans live in United States?

Homie fans in United States are most concentrated in California (reach 73,851), Texas (reach 47,437), and Utah (reach 16,029). These three regions account for the largest share of the active audience.

What other brands do Homie fans also like?

Beyond Homie itself, the audience over-indexes on Home construction (1.81×), Kendra Scott (2.61×), Historic site (3.63×), and Vocal harmony (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.