A data profile of the people who buy, follow and care about Air show in United States — modelled from more than twelve digital signal sources. Air show has an estimated audience of 1,431,070 people in United States.
The average Air show fan in United States is 47.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Gandhi (film), Rain Man, Who Framed Roger Rabbit, with strongest over-indexing on Gandhi (film) (91.58× the country average).
Demographically, the Air show audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Air show fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Gandhi (film).
The key figures that characterise the Air show profile in United States.
30.1% are female, 69.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 47.1 |
| Estimated audience size | 1,431,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Air show audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 15.7% |
| Canada | 3.6% |
Where the Air show audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~7K | 2.16× | |
| 02 | Ohio | ~80K | 1.93× | |
| 03 | Oregon | ~30K | 1.61× | |
| 04 | Wisconsin | ~30K | 1.59× | |
| 05 | Maryland | ~40K | 1.58× | |
| 06 | Florida | ~100K | 1.52× | |
| 07 | Kansas | ~20K | 1.51× | |
| 08 | Utah | ~20K | 1.48× | |
| 09 | California | ~200K | 1.44× | |
| 10 | Hawaii | ~9K | 1.43× | |
| 11 | New Hampshire | ~8K | 1.43× | |
| 12 | Virginia | ~50K | 1.36× | |
| 13 | South Carolina | ~30K | 1.34× | |
| 14 | New Jersey | ~50K | 1.33× | |
| 15 | Nebraska | ~10K | 1.33× | |
| 16 | Missouri | ~30K | 1.29× | |
| 17 | Idaho | ~9K | 1.19× | |
| 18 | Arizona | ~30K | 1.17× | |
| 19 | Delaware | ~5K | 1.16× | |
| 20 | Illinois | ~50K | 1.15× | |
| 21 | North Dakota | ~3K | 1.12× | |
| 22 | Michigan | ~40K | 1.11× | |
| 23 | Texas | ~100K | 1.04× | |
| 24 | Iowa | ~10K | 1.01× | |
| 25 | Colorado | ~20K | 0.99× | |
| 26 | Indiana | ~30K | 0.96× | |
| 27 | Maine | ~5K | 0.94× | |
| 28 | Washington, District of Columbia | ~4K | 0.94× | |
| 29 | North Carolina | ~40K | 0.90× | |
| 30 | Louisiana | ~20K | 0.87× | |
| 31 | South Dakota | ~3K | 0.86× | |
| 32 | Pennsylvania | ~40K | 0.85× | |
| 33 | Kentucky | ~20K | 0.85× | |
| 34 | Washington | ~20K | 0.84× | |
| 35 | New York | ~70K | 0.83× | |
| 36 | Alabama | ~20K | 0.82× | |
| 37 | Vermont | ~2K | 0.82× | |
| 38 | Arkansas | ~10K | 0.81× | |
| 39 | Rhode Island | ~4K | 0.81× | |
| 40 | New Mexico | ~6K | 0.80× | |
| 41 | Montana | ~3K | 0.78× | |
| 42 | Georgia | ~30K | 0.77× | |
| 43 | Mississippi | ~9K | 0.77× | |
| 44 | West Virginia | ~5K | 0.77× | |
| 45 | Nevada | ~10K | 0.76× | |
| 46 | Minnesota | ~10K | 0.72× | |
| 47 | Massachusetts | ~20K | 0.70× | |
| 48 | Connecticut | ~10K | 0.69× | |
| 49 | Oklahoma | ~10K | 0.68× | |
| 50 | Tennessee | ~20K | 0.60× |
The strongest cross-interests of the Air show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gandhi (film) | Movies & TV | 91.58× | ||
| 02 | Rain Man | Movies & TV | 72.67× | ||
| 03 | Who Framed Roger Rabbit | Movies & TV | 68.37× | ||
| 04 | Vanilla Sky | Movies & TV | 41.69× | ||
| 05 | Beverly Hills Cop | Movies & TV | 31.98× | ||
| 06 | Oblivion (2013 film) | Movies & TV | 31.57× | ||
| 07 | Aerobatics | Sports | 27.25× | ||
| 08 | Footloose (1984 film) | Movies & TV | 24.79× | ||
| 09 | Aviation museum | Arts & Culture | 18.13× | ||
| 10 | Black Hawk Down | Movies & TV | 17.18× | ||
| 11 | Jerry Maguire | Movies & TV | 15.82× | ||
| 12 | Model aircraft | Sports | 15.60× | ||
| 13 | Aviation photography | Arts & Culture | 15.59× | ||
| 14 | Cirrus SR20 | Topic | 14.92× | ||
| 15 | Steve Irwin | Movies & TV | 13.42× | ||
| 16 | The Pacific | Movies & TV | 8.22× | ||
| 17 | FlightAware | Travel & Leisure | 5.17× | ||
| 18 | Aircraft | Cars & Mobility | 3.74× | ||
| 19 | Google Flights | Travel & Leisure | 3.04× | ||
| 20 | Aviation | Business & Career | 2.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Risk Appetite | THRILL | 1.41× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.89× | |
| Indulgence | JOY | 0.94× |
Air show has an estimated audience of 1,431,070 people in United States, concentrated in California and Florida.
30.1% of Air show fans are female, 69.9% are male, with an average age of 47.1 years.
Air show fans show strongest brand affinity for Gandhi (film) (91.58×), Rain Man (72.67×), and Who Framed Roger Rabbit (68.37×) over the country average.
Air show fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Air show itself, the audience over-indexes on Rain Man (72.67×), Who Framed Roger Rabbit (68.37×), Vanilla Sky (41.69×), and Beverly Hills Cop (31.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Air show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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