Alameda, California Audience in United States

Alameda, California logo

Alameda, California has an estimated audience of 385,596 people in United States. 55.7% are female, 44.3% are male, average age 36.2. Top brand affinities: Home construction, Justice, Sailor, JTV (Indonesia), Dental hygienist.

Top brand affinities include Home construction, Justice, Sailor, with strongest over-indexing on Home construction (1.73× the country average). Demographically, the Alameda, California audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Sports Activity.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Alameda, California fans

Demographic split for Alameda, California audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.2
Estimated audience size385,596

Audience persona

The typical Alameda, California fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Home construction.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alameda, California audience
BrandAffinityCategory
Home construction1.73×Home & Garden
Justice1.5×Politics & Society
Sailor1.87×Travel & Leisure
JTV (Indonesia)1.7×
Dental hygienist2.04×Health
Penn & Teller2.42×Movies & TV
War on Terror2.13×Politics & Society
Tuscany1.89×Travel & Leisure
Nasal cavity2.08×Health
Tierra Cali1.52×Travel & Leisure
Mad About You2.44×Movies & TV
Jura Mountains5.69×Travel & Leisure
The Diving Bell and the Butterfly4.55×Movies & TV
Cacique2.07×Food & Beverages
Hypothec2.05×Business & Career
New York Harbor2.07×Travel & Leisure
Title Nine1.56×Fashion & Accessoires
Bulacan2.45×Travel & Leisure
Academy Award for Best Visual Effects1.73×Movies & TV
JC Whitney2.23×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alameda, California audience
TraitClusterScore
SustainabilityBALANCE1.79
Sports ActivityPOWER1.78
Luxury OrientationPREMIUM1.68
TravellingTHRILL1.63
Urban LifestyleOPEN1.54
Quality AwarenessPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Alameda, California
CountryShare
Chile17.1%
United States16.4%
Colombia15.5%

See Alameda, California audiences in other countries

More Department store audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Alameda, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.