Alice Walker Audience in United States

Alice Walker has an estimated audience of 415,072 people in United States. 78.3% are female, 21.7% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Thandie Newton, Google Drive, Blake Lively, Autism Awareness, Priyanka Chopra.

The average Alice Walker fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Thandie Newton, Google Drive, Blake Lively, with strongest over-indexing on Thandie Newton (156.45× the country average). Demographically, the Alice Walker audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Alice Walker fans

Demographic split for Alice Walker audience in United States
MetricValue
Female78.3%
Male21.7%
Average age42.4
Estimated audience size415,072

Audience persona

The typical Alice Walker fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Alice Walker in United States
RegionReachAffinity
California50,4461.11×
New York33,7391.45×
Texas29,4270.82×
Florida28,1111×
Georgia26,5892.08×
North Carolina16,0841.29×
Pennsylvania14,5401.04×
Illinois14,2411.03×
Virginia12,9771.28×
Alabama12,8032.21×
Maryland11,8841.67×
New Jersey11,7261.11×
Massachusetts11,3121.38×
Ohio10,9130.85×
Michigan10,2160.94×
Arizona9,1281.08×
Tennessee8,6211.04×
Washington8,5271.02×
Louisiana6,8201.27×
South Carolina6,7981.09×
Indiana6,0890.8×
Missouri5,8430.87×
Mississippi5,7341.68×
Connecticut5,4571.31×
Minnesota5,3570.9×
Oregon5,1091.07×
Colorado5,0400.77×
Wisconsin4,4230.71×
Kentucky4,0200.77×
Oklahoma3,2200.7×
Washington, District of Columbia3,1092.49×
Arkansas2,6700.78×
Nevada2,6060.65×
Utah2,3180.62×
Iowa2,2820.67×
Kansas2,0530.63×
Maine1,4520.98×
New Mexico1,4170.68×
Nebraska1,3750.66×
Rhode Island1,3441.02×
New Hampshire1,3040.8×
Delaware1,3011.14×
Hawaii1,2080.68×
Idaho1,0960.53×
West Virginia1,0650.55×
Vermont1,0481.44×
Alaska7140.8×
Montana5830.51×
North Dakota3050.36×
South Dakota3010.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alice Walker audience
BrandAffinityCategory
Thandie Newton156.45×Movies & TV
Google Drive25.12×Technology & Electronics
Blake Lively23.53×Movies & TV
Autism Awareness19.03×Health
Priyanka Chopra28.5×Movies & TV
Diabetes mellitus awareness12.48×Health
Langston Hughes41.14×Literature
Diane Keaton9.55×Movies & TV
Capital One5.96×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Venus Williams20.95×Sports
Isabel Allende56.76×Literature
Google Maps5.12×Internet & Social Media
Maya Angelou23.98×Literature
Clint Eastwood10.75×Movies & TV
ITV (TV channel)56.96×Movies & TV
Haruki Murakami58.39×Literature
Avast!31.91×Technology & Electronics
Morgan Freeman12.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alice Walker audience
TraitClusterScore
Community OrientationOPEN1.91
MindfulnessBALANCE1.78
LGBTQ+ IdentityOPEN1.68
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.65
SpiritualityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Alice Walker
CountryShare
United States57.0%
United Kingdom7.5%
Brazil7.3%

See Alice Walker audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Alice Walker have in United States?

Alice Walker has an estimated audience of 415,072 people in United States, concentrated in California and New York.

What is the gender split and age of Alice Walker fans?

78.3% of Alice Walker fans are female, 21.7% are male, with an average age of 42.4 years.

Which brands do Alice Walker fans like most?

Alice Walker fans show strongest brand affinity for Thandie Newton (156.45×), Google Drive (25.12×), and Blake Lively (23.53×) over the country average.

Where do Alice Walker fans live in United States?

Alice Walker fans in United States are most concentrated in California (reach 50,446), New York (reach 33,739), and Texas (reach 29,427). These three regions account for the largest share of the active audience.

What other brands do Alice Walker fans also like?

Beyond Alice Walker itself, the audience over-indexes on Google Drive (25.12×), Blake Lively (23.53×), Autism Awareness (19.03×), and Priyanka Chopra (28.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alice Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.