Rascasse Audience Intelligence

Alice Walker Audience in United States

A data profile of the people who buy, follow and care about Alice Walker in United States — modelled from more than twelve digital signal sources. Alice Walker has an estimated audience of 405,277 people in United States.

#10196among Person in United States#1028in Literature

The average Alice Walker fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Thandie Newton, Google Drive, Langston Hughes, with strongest over-indexing on Thandie Newton (149.65× the country average).

Demographically, the Alice Walker audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alice Walker fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alice Walker profile in United States.

Audience size
405K
in United States
Gender
78.3%♀
21.7% male
Age
42.4
average years
Country rank
#41316
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alice Walker fans

78.3% are female, 21.7% are male, average age 42.4.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Alice Walker audience in United States
MetricValue
Female78.3%
Male21.7%
Average age42.4
Estimated audience size405,277
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Alice Walker audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3919%
40-4918%
50+31%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Alice Walker audience comes from United States.

Worldwide audience distribution share by country for Alice Walker
CountryShare
United States56.6%
United Kingdom7.6%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alice Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Alice Walker fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.20×
02Georgia~30K1.98×
03Alabama~10K1.83×
04Mississippi~6K1.70×
05Maryland~10K1.57×
06Louisiana~7K1.33×
07North Carolina~20K1.30×
08New York~30K1.29×
09Massachusetts~10K1.28×
10Connecticut~5K1.28×
11Vermont<1K1.28×
12New Jersey~10K1.21×
13Virginia~10K1.20×
14South Carolina~8K1.20×
15Delaware~1K1.15×
16Illinois~20K1.12×
17Pennsylvania~20K1.09×
18California~50K1.06×
19Oregon~5K1.03×
20Rhode Island~1K1.03×
21Maine~2K1.01×
22Michigan~10K0.99×
23Tennessee~8K0.98×
24Washington~8K0.95×
25Arkansas~3K0.94×
26Florida~30K0.92×
27Arizona~8K0.91×
28Missouri~6K0.91×
29Kentucky~5K0.91×
30New Hampshire~1K0.90×
31Ohio~10K0.89×
32Alaska<1K0.89×
33Minnesota~5K0.87×
34Indiana~7K0.86×
35South Dakota<1K0.83×
36Texas~30K0.81×
37Nebraska~2K0.81×
38North Dakota<1K0.81×
39Oklahoma~4K0.79×
40Wisconsin~5K0.78×
41New Mexico~2K0.78×
42Hawaii~1K0.78×
43Montana<1K0.77×
44Colorado~5K0.76×
45Kansas~2K0.76×
46Iowa~3K0.75×
47West Virginia~1K0.75×
48Nevada~3K0.74×
49Idaho~1K0.70×
50Utah~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Alice Walker, United States
0.66×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alice Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alice Walker audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV149.65×
02ITV (TV channel)Movies & TV82.41×
03Isabel AllendeLiterature72.54×
04Haruki MurakamiLiterature54.83×
05Gabriel García MárquezLiterature51.45×
06Langston HughesLiterature48.74×
07Avast!Technology & Electronics32.37×
08Maya AngelouLiterature24.02×
09Jean-Michel BasquiatArts & Culture23.85×
10Chiwetel EjioforMovies & TV20.00×
11Google DriveTechnology & Electronics19.81×
12Taye DiggsMovies & TV17.02×
13Irina ShaykFashion & Accessoires16.10×
14Magic JohnsonSports11.46×
15Emma RobertsMovies & TV10.93×
16Sustainable energyHome & Garden5.59×
17QVCMovies & TV5.20×
18FedExBusiness & Career4.44×
19Renewable energyBusiness & Career4.11×
20Discount storesShopping3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alice Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alice Walker audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.19×
SustainabilityBALANCE2.07×
SpiritualityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alice Walker audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.75×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alice Walker have in United States?

Alice Walker has an estimated audience of 405,277 people in United States, concentrated in California and New York.

02

What is the gender split and age of Alice Walker fans?

78.3% of Alice Walker fans are female, 21.7% are male, with an average age of 42.4 years.

03

Which brands do Alice Walker fans like most?

Alice Walker fans show strongest brand affinity for Thandie Newton (149.65×), Google Drive (19.81×), and Langston Hughes (48.74×) over the country average.

04

Where do Alice Walker fans live in United States?

Alice Walker fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alice Walker fans also like?

Beyond Alice Walker itself, the audience over-indexes on Google Drive (19.81×), Langston Hughes (48.74×), ITV (TV channel) (82.41×), and Isabel Allende (72.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alice Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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