Alice Walker Audience in United States

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Alice Walker has an estimated audience of 415,072 people in United States. 78.3% are female, 21.7% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Nationality, Hawaiian quilt, Whataburger, Steampunk, Grace Slick.

The average Alice Walker fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Hawaiian quilt, Whataburger, with strongest over-indexing on Nationality (4.17× the country average). Demographically, the Alice Walker audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Alice Walker fans

Demographic split for Alice Walker audience in United States
MetricValue
Female78.3%
Male21.7%
Average age42.4
Estimated audience size415,072

Audience persona

The typical Alice Walker fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Alice Walker in United States
RegionReachAffinity
California50,4461.11×
New York33,7391.45×
Texas29,4270.82×
Florida28,1111×
Georgia26,5892.08×
North Carolina16,0841.29×
Pennsylvania14,5401.04×
Illinois14,2411.03×
Virginia12,9771.28×
Alabama12,8032.21×
Maryland11,8841.67×
New Jersey11,7261.11×
Massachusetts11,3121.38×
Ohio10,9130.85×
Michigan10,2160.94×
Arizona9,1281.08×
Tennessee8,6211.04×
Washington8,5271.02×
Louisiana6,8201.27×
South Carolina6,7981.09×
Indiana6,0890.8×
Missouri5,8430.87×
Mississippi5,7341.68×
Connecticut5,4571.31×
Minnesota5,3570.9×
Oregon5,1091.07×
Colorado5,0400.77×
Wisconsin4,4230.71×
Kentucky4,0200.77×
Oklahoma3,2200.7×
Washington, District of Columbia3,1092.49×
Arkansas2,6700.78×
Nevada2,6060.65×
Utah2,3180.62×
Iowa2,2820.67×
Kansas2,0530.63×
Maine1,4520.98×
New Mexico1,4170.68×
Nebraska1,3750.66×
Rhode Island1,3441.02×
New Hampshire1,3040.8×
Delaware1,3011.14×
Hawaii1,2080.68×
Idaho1,0960.53×
West Virginia1,0650.55×
Vermont1,0481.44×
Alaska7140.8×
Montana5830.51×
North Dakota3050.36×
South Dakota3010.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alice Walker audience
BrandAffinityCategory
Nationality4.17×Politics & Society
Hawaiian quilt56.76×Fashion & Accessoires
Whataburger2.65×Food & Beverages
Steampunk6.19×Fashion & Accessoires
Grace Slick10.92×Music & Radio
Minnesota2.1×Travel & Leisure
Elsword19.47×Games
13 Assassins23.98×Movies & TV
Del Mar Fairgrounds31.91×Sports
Home equity1.94×Home & Garden
Goop4.56×Internet & Social Media
Natural rubber1.74×Cars & Mobility
headspace7.18×Health
Goma13.45×Travel & Leisure
Home Bargains8.85×Shopping
Alaskan Husky11.78×Pets & Animals
Litter box1.56×Pets & Animals
Home staging3.89×Home & Garden
Grinch2.86×Movies & TV
Jesse Plemons2.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alice Walker audience
TraitClusterScore
Community OrientationOPEN1.91
MindfulnessBALANCE1.78
LGBTQ+ IdentityOPEN1.68
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.65
SpiritualityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Alice Walker
CountryShare
United States57.0%
United Kingdom7.5%
Brazil7.3%

See Alice Walker audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Alice Walker have in United States?

Alice Walker has an estimated audience of 415,072 people in United States, concentrated in California and New York.

What is the gender split and age of Alice Walker fans?

78.3% of Alice Walker fans are female, 21.7% are male, with an average age of 42.4 years.

Which brands do Alice Walker fans like most?

Alice Walker fans show strongest brand affinity for Nationality (4.17×), Hawaiian quilt (56.76×), and Whataburger (2.65×) over the country average.

Where do Alice Walker fans live in United States?

Alice Walker fans in United States are most concentrated in California (reach 50,446), New York (reach 33,739), and Texas (reach 29,427). These three regions account for the largest share of the active audience.

What other brands do Alice Walker fans also like?

Beyond Alice Walker itself, the audience over-indexes on Hawaiian quilt (56.76×), Whataburger (2.65×), Steampunk (6.19×), and Grace Slick (10.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alice Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.