Rascasse Audience Intelligence

American Film Institute Audience in United States

A data profile of the people who buy, follow and care about American Film Institute in United States — modelled from more than twelve digital signal sources. American Film Institute has an estimated audience of 1,893,231 people in United States.

#98among NGO / Political Party in United States#2348in Movies & TV

The average American Film Institute fan in United States is 46.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mrs. Doubtfire, Cyndi Lauper, Cats (musical), with strongest over-indexing on Mrs. Doubtfire (19.73× the country average).

Demographically, the American Film Institute audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Film Institute fan in United States is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Mrs. Doubtfire.

Category: Movies & TV · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Film Institute profile in United States.

Audience size
1.9M
in United States
Gender
48.5%♀
51.5% male
Age
46.7
average years
Country rank
#14876
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Film Institute fans

48.5% are female, 51.5% are male, average age 46.7.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for American Film Institute audience in United States
MetricValue
Female48.5%
Male51.5%
Average age46.7
Estimated audience size1,893,231
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the American Film Institute audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

55.5%

of the worldwide American Film Institute audience comes from United States.

Worldwide audience distribution share by country for American Film Institute
CountryShare
United States55.5%
United Kingdom6.7%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Film Institute audience in United States is strongest.

Fig. 05

Top regions by affinity

American Film Institute fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.78×
02California~400K2.00×
03Maryland~50K1.62×
04Utah~30K1.54×
05Montana~8K1.46×
06Idaho~10K1.44×
07New Mexico~10K1.37×
08Nevada~20K1.25×
09Oregon~30K1.23×
10Colorado~40K1.22×
11Arizona~40K1.17×
12Washington~40K1.12×
13Nebraska~10K1.03×
14Pennsylvania~60K0.95×
15Virginia~40K0.94×
16Alaska~4K0.94×
17Ohio~50K0.93×
18Delaware~5K0.93×
19Missouri~30K0.92×
20Oklahoma~20K0.91×
21Florida~100K0.90×
22Tennessee~30K0.90×
23Kansas~10K0.90×
24Rhode Island~5K0.90×
25North Dakota~3K0.90×
26Wisconsin~30K0.89×
27Maine~6K0.89×
28Indiana~30K0.88×
29Texas~100K0.87×
30New York~90K0.87×
31Kentucky~20K0.87×
32Connecticut~20K0.87×
33West Virginia~8K0.87×
34Vermont~3K0.87×
35Massachusetts~30K0.86×
36New Hampshire~6K0.86×
37South Dakota~4K0.86×
38Illinois~50K0.84×
39Michigan~40K0.84×
40Minnesota~20K0.83×
41Iowa~10K0.82×
42New Jersey~40K0.81×
43North Carolina~40K0.78×
44Arkansas~10K0.77×
45South Carolina~20K0.75×
46Georgia~40K0.74×
47Hawaii~6K0.74×
48Alabama~20K0.73×
49Louisiana~20K0.73×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — American Film Institute, United States
0.70×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Film Institute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Film Institute audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV21.52×
02Irina ShaykFashion & Accessoires20.20×
03Mrs. DoubtfireMovies & TV19.73×
04Bill NighyMovies & TV17.39×
05TVLineNews16.88×
06Cyndi LauperMusic & Radio16.63×
07Shirley MacLaineMovies & TV16.14×
08TV GuideMovies & TV14.55×
09Cats (musical)Music & Radio11.61×
10Charli XCXMusic & Radio11.16×
11Rosamund PikeMovies & TV9.39×
12Ewan McGregorMovies & TV9.13×
13Tony AwardArts & Culture7.96×
14Sustainable energyHome & Garden6.46×
15Renewable energyBusiness & Career5.37×
16Diane KeatonMovies & TV4.79×
17Anne HathawayMovies & TV4.54×
18FedExBusiness & Career4.40×
19Robert RedfordMovies & TV4.21×
20QVCMovies & TV4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Film Institute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Film Institute audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SustainabilityBALANCE2.14×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Film Institute audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
Pet OwnershipJOY0.77×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Film Institute have in United States?

American Film Institute has an estimated audience of 1,893,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Film Institute fans?

48.5% of American Film Institute fans are female, 51.5% are male, with an average age of 46.7 years.

03

Which brands do American Film Institute fans like most?

American Film Institute fans show strongest brand affinity for Mrs. Doubtfire (19.73×), Cyndi Lauper (16.63×), and Cats (musical) (11.61×) over the country average.

04

Where do American Film Institute fans live in United States?

American Film Institute fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Film Institute fans also like?

Beyond American Film Institute itself, the audience over-indexes on Cyndi Lauper (16.63×), Cats (musical) (11.61×), Sustainable energy (6.46×), and Renewable energy (5.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See American Film Institute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Film Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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