American Film Institute Audience in United States

American Film Institute logo

American Film Institute has an estimated audience of 1,875,203 people in United States. 48.5% are female, 51.5% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Nancy Cartwright, Israel, Neiva, Huila, Dog breed, Natural rubber.

The average American Film Institute fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nancy Cartwright, Israel, Neiva, Huila, with strongest over-indexing on Nancy Cartwright (36.61× the country average). Demographically, the American Film Institute audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: NGO / Political Party · Subtype: University

Demographics of American Film Institute fans

Demographic split for American Film Institute audience in United States
MetricValue
Female48.5%
Male51.5%
Average age46.7
Estimated audience size1,875,203

Audience persona

The typical American Film Institute fan in United States is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Nancy Cartwright.

Top regions in United States

Top regions ranked by reach for American Film Institute in United States
RegionReachAffinity
California405,9271.97×
Texas163,3551.01×
Florida128,4161.01×
New York101,6430.97×
Pennsylvania60,8150.96×
Maryland58,1041.8×
Illinois57,6890.92×
Ohio55,9770.97×
Arizona50,5321.32×
North Carolina47,2150.84×
Washington47,0991.25×
Michigan45,2890.92×
Georgia45,2370.78×
Virginia43,4000.95×
New Jersey42,9460.9×
Tennessee36,5650.97×
Colorado36,2341.23×
Indiana35,0171.02×
Massachusetts34,9280.95×
Missouri29,0030.96×
Utah28,7211.71×
Oregon27,5501.28×
Nevada21,9841.21×
Wisconsin21,9480.78×
Minnesota21,7990.81×
South Carolina20,7330.73×
Kentucky19,2530.82×
Alabama19,2330.73×
Oklahoma18,1750.87×
Louisiana17,6840.73×
Connecticut15,5240.83×
Washington, District of Columbia14,5532.58×
Kansas12,7690.86×
Idaho11,9021.27×
Iowa11,6380.75×
Arkansas11,4440.74×
New Mexico10,7551.14×
Mississippi10,1510.66×
Nebraska7,5850.81×
West Virginia6,8060.78×
New Hampshire6,0290.82×
Hawaii5,9660.74×
Maine5,5470.83×
Rhode Island5,4490.91×
Delaware4,9400.95×
Montana4,3300.83×
Alaska3,7360.93×
South Dakota3,4330.79×
North Dakota3,2010.83×
Vermont2,5300.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Film Institute audience
BrandAffinityCategory
Nancy Cartwright36.61×Movies & TV
Israel4.24×Travel & Leisure
Neiva, Huila24.09×Travel & Leisure
Dog breed1.55×Pets & Animals
Natural rubber2.54×Cars & Mobility
Home staging5.07×Home & Garden
Collectable1.52×Kids & Family
Whataburger1.61×Food & Beverages
Bank account2×Business & Career
Wok5.12×Food & Beverages
3D printing1.83×Technology & Electronics
Justice2.03×Politics & Society
Jeep Grand Cherokee (WJ)4.34×Cars & Mobility
Jeep Wagoneer3.85×Cars & Mobility
Jesse Plemons2.3×Movies & TV
Google Photos1.62×Technology & Electronics
Jezebel (film)4.36×Movies & TV
Nebraska Cornhuskers football2.29×Sports
Lulu 黃路梓茵1.56×Movies & TV
Corona (band)3.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Film Institute audience
TraitClusterScore
PatriotismCONSERVATISM1.98
SustainabilityBALANCE1.89
TraditionCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.73
Urban LifestyleOPEN1.7
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for American Film Institute
CountryShare
United States55.7%
United Kingdom6.7%
Italy5.0%

See American Film Institute audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does American Film Institute have in United States?

American Film Institute has an estimated audience of 1,875,203 people in United States, concentrated in California and Texas.

What is the gender split and age of American Film Institute fans?

48.5% of American Film Institute fans are female, 51.5% are male, with an average age of 46.7 years.

Which brands do American Film Institute fans like most?

American Film Institute fans show strongest brand affinity for Nancy Cartwright (36.61×), Israel (4.24×), and Neiva, Huila (24.09×) over the country average.

Where do American Film Institute fans live in United States?

American Film Institute fans in United States are most concentrated in California (reach 405,927), Texas (reach 163,355), and Florida (reach 128,416). These three regions account for the largest share of the active audience.

What other brands do American Film Institute fans also like?

Beyond American Film Institute itself, the audience over-indexes on Israel (4.24×), Neiva, Huila (24.09×), Dog breed (1.55×), and Natural rubber (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Film Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.