American Gods Audience in United States

American Gods logo

American Gods has an estimated audience of 1,313,956 people in United States. 45.8% are female, 54.2% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Grace Slick, Mount Kilimanjaro, The Devil's Rejects.

The average American Gods fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Grace Slick, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the American Gods audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of American Gods fans

Demographic split for American Gods audience in United States
MetricValue
Female45.8%
Male54.2%
Average age38.5
Estimated audience size1,313,956

Audience persona

The typical American Gods fan in United States is balanced, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for American Gods in United States
RegionReachAffinity
California130,3570.9×
Texas126,0601.12×
Florida80,0360.9×
New York66,6380.91×
Georgia45,9291.13×
Pennsylvania43,4380.98×
Illinois43,4320.99×
Ohio41,2251.02×
North Carolina40,9851.04×
Michigan34,6431.01×
Virginia32,4271.01×
Washington30,5671.16×
Tennessee28,4501.08×
New Jersey27,1300.81×
Arizona26,9161×
Indiana25,3081.05×
Missouri24,0461.14×
Maryland23,4081.04×
Massachusetts22,4460.87×
Alabama20,8671.14×
Colorado20,6831×
Louisiana19,7071.16×
Wisconsin19,3400.98×
South Carolina19,2910.98×
Oklahoma17,9671.23×
Kentucky17,7691.08×
Minnesota17,4390.93×
Oregon17,3251.15×
Arkansas12,6851.17×
Nevada12,5460.99×
Mississippi11,4881.06×
Connecticut11,3910.86×
Kansas11,2641.09×
Utah11,1010.94×
Iowa10,6210.98×
New Mexico7,0121.06×
Idaho6,7801.03×
Nebraska6,2010.94×
West Virginia5,9830.98×
New Hampshire4,4940.87×
Hawaii4,4530.79×
Maine4,2930.91×
Montana3,9001.07×
Alaska3,7461.33×
Washington, District of Columbia3,6100.91×
Rhode Island3,3800.81×
Delaware3,1370.87×
South Dakota2,5990.86×
North Dakota2,5530.95×
Vermont1,9430.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Gods audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Elsword21.27×Games
Grace Slick10.46×Music & Radio
Mount Kilimanjaro20×Travel & Leisure
The Devil's Rejects11.17×Movies & TV
Corona (band)5.87×Music & Radio
Chromebook5.56×Technology & Electronics
Israel1.92×Travel & Leisure
Google Photos2.14×Technology & Electronics
Lindy Hop7.71×Music & Radio
Nebraska Cornhuskers6.48×Sports
Governor of Michigan5.58×Politics & Society
Home staging3.69×Home & Garden
Unique Gifts1.64×Shopping
3D printing1.67×Technology & Electronics
Paisley5.58×Fashion & Accessoires
Goop3.19×Internet & Social Media
Grinch2.37×Movies & TV
Jesse Plemons1.98×Movies & TV
Vocal harmony2.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Gods audience
TraitClusterScore
Need for SecurityCONSERVATISM1.49
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.34
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for American Gods
CountryShare
United States35.5%
India5.6%
Brazil4.6%

See American Gods audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does American Gods have in United States?

American Gods has an estimated audience of 1,313,956 people in United States, concentrated in California and Texas.

What is the gender split and age of American Gods fans?

45.8% of American Gods fans are female, 54.2% are male, with an average age of 38.5 years.

Which brands do American Gods fans like most?

American Gods fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Elsword (21.27×), and Grace Slick (10.46×) over the country average.

Where do American Gods fans live in United States?

American Gods fans in United States are most concentrated in California (reach 130,357), Texas (reach 126,060), and Florida (reach 80,036). These three regions account for the largest share of the active audience.

What other brands do American Gods fans also like?

Beyond American Gods itself, the audience over-indexes on Elsword (21.27×), Grace Slick (10.46×), Mount Kilimanjaro (20×), and The Devil's Rejects (11.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Gods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.