American Le Mans Series Audience in United States

American Le Mans Series logo

American Le Mans Series has an estimated audience of 404,644 people in United States. 33.0% are female, 67.0% are male, average age 39.5. Top regions: New York, California, Texas. Top brand affinities: Goose (band), Tezz, The Devil's Rejects, Sinaloa, Electrolyte.

The average American Le Mans Series fan in United States is 39.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goose (band), Tezz, The Devil's Rejects, with strongest over-indexing on Goose (band) (20× the country average). Demographically, the American Le Mans Series audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of American Le Mans Series fans

Demographic split for American Le Mans Series audience in United States
MetricValue
Female33.0%
Male67.0%
Average age39.5
Estimated audience size404,644

Audience persona

The typical American Le Mans Series fan in United States is more male, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Goose (band).

Top regions in United States

Top regions ranked by reach for American Le Mans Series in United States
RegionReachAffinity
New York54,8222.42×
California39,1030.88×
Texas34,8071×
Illinois21,1961.57×
Virginia20,8382.11×
Washington16,8022.07×
Georgia15,7781.27×
Florida15,1320.55×
North Carolina12,8051.05×
Alabama9,5401.69×
Pennsylvania7,6700.56×
Arizona7,5080.91×
Maryland7,2071.04×
Colorado6,6111.04×
Ohio6,5970.53×
Kentucky6,4971.28×
Michigan6,0810.57×
Tennessee6,0360.74×
Louisiana5,3281.02×
New Jersey5,2560.51×
Oklahoma5,0801.13×
Kansas5,0291.58×
Indiana4,9700.67×
Hawaii4,9252.83×
Alaska4,8915.65×
South Carolina4,8220.79×
Missouri4,3690.67×
Minnesota4,0090.69×
Massachusetts3,8790.49×
Mississippi3,3030.99×
Wisconsin2,6770.44×
Oregon2,6410.57×
Utah2,3870.66×
Arkansas2,3200.7×
Nevada2,0340.52×
Connecticut1,9370.48×
West Virginia1,6670.88×
Iowa1,6640.5×
New Mexico1,5600.77×
Maine1,2380.85×
Idaho1,1910.59×
Washington, District of Columbia1,1610.95×
Nebraska1,0630.52×
New Hampshire7890.5×
Montana6730.6×
South Dakota6490.69×
Delaware6170.55×
Rhode Island5860.46×
North Dakota3620.44×
Wyoming3580.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Le Mans Series audience
BrandAffinityCategory
Goose (band)20×Pets & Animals
Tezz15.26×Movies & TV
The Devil's Rejects20×Movies & TV
Sinaloa5.75×Travel & Leisure
Electrolyte6.99×Health
Minnesota2.29×Travel & Leisure
Elsword19.57×Games
Cullinan Diamond20×
Voter registration5.28×Politics & Society
Superior Hiking Trail15.06×Travel & Leisure
MK4.26×Music & Radio
Hammock camping7.28×Travel & Leisure
Emperor Entertainment Group11.23×Business & Career
Nebraska2.54×Travel & Leisure
TVNotas9.76×News
Bettendorf, Iowa13.59×Shopping
Alaska1.56×Travel & Leisure
Israel1.81×Travel & Leisure
Stamp collecting3.97×Home & Garden
Hog Hunting2.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Le Mans Series audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
PatriotismCONSERVATISM1.74
Luxury OrientationPREMIUM1.72
Risk AppetiteTHRILL1.6
DIY MentalityTHRILL1.44
Need for SecurityCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for American Le Mans Series
CountryShare
United States29.2%
Germany13.1%
Italy8.0%

See American Le Mans Series audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does American Le Mans Series have in United States?

American Le Mans Series has an estimated audience of 404,644 people in United States, concentrated in New York and California.

What is the gender split and age of American Le Mans Series fans?

33.0% of American Le Mans Series fans are female, 67.0% are male, with an average age of 39.5 years.

Which brands do American Le Mans Series fans like most?

American Le Mans Series fans show strongest brand affinity for Goose (band) (20×), Tezz (15.26×), and The Devil's Rejects (20×) over the country average.

Where do American Le Mans Series fans live in United States?

American Le Mans Series fans in United States are most concentrated in New York (reach 54,822), California (reach 39,103), and Texas (reach 34,807). These three regions account for the largest share of the active audience.

What other brands do American Le Mans Series fans also like?

Beyond American Le Mans Series itself, the audience over-indexes on Tezz (15.26×), The Devil's Rejects (20×), Sinaloa (5.75×), and Electrolyte (6.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Le Mans Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.