Amy Grant Audience in United States

Amy Grant logo

Amy Grant has an estimated audience of 1,173,372 people in United States. 77.5% are female, 22.5% are male, average age 47.4. Top regions: Texas, California, Florida. Top brand affinities: UK garage, Urban Outfitters, Whataburger, Emperor Entertainment Group, Elsword.

The average Amy Grant fan in United States is 47.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include UK garage, Urban Outfitters, Whataburger, with strongest over-indexing on UK garage (15.07× the country average). Demographically, the Amy Grant audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Amy Grant fans

Demographic split for Amy Grant audience in United States
MetricValue
Female77.5%
Male22.5%
Average age47.4
Estimated audience size1,173,372

Audience persona

The typical Amy Grant fan in United States is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Amy Grant in United States
RegionReachAffinity
Texas88,6800.88×
California81,7590.63×
Florida68,4740.86×
Tennessee50,3312.14×
Ohio40,9441.13×
Illinois40,7531.04×
Pennsylvania38,8720.98×
North Carolina38,3921.09×
New York32,9110.5×
Georgia32,7730.91×
Michigan32,5901.06×
Indiana28,2261.32×
Missouri26,8051.42×
Virginia25,9130.91×
Washington22,4150.95×
Minnesota22,3021.33×
South Carolina22,2201.26×
Alabama21,9061.34×
Wisconsin21,3601.21×
Arizona20,5700.86×
Oklahoma18,7921.44×
New Jersey18,3720.62×
Kentucky18,3301.25×
Colorado17,0170.92×
Massachusetts15,7770.68×
Louisiana15,1851×
Maryland13,7050.68×
Arkansas13,6931.42×
Oregon12,6190.94×
Iowa12,4501.29×
Mississippi11,1621.15×
Kansas10,4291.13×
Nevada10,2510.9×
Utah9,5790.91×
Connecticut7,8620.67×
West Virginia6,9311.27×
Idaho6,8201.16×
Nebraska6,5411.11×
New Mexico4,8650.83×
New Hampshire4,2520.92×
Maine3,6090.86×
Montana3,4751.07×
Hawaii3,4360.68×
South Dakota2,9881.1×
North Dakota2,7691.15×
Delaware2,7190.84×
Rhode Island2,2970.62×
Alaska1,6770.67×
Wyoming1,5760.91×
Washington, District of Columbia1,4800.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amy Grant audience
BrandAffinityCategory
UK garage15.07×Music & Radio
Urban Outfitters2.87×Shopping
Whataburger2.31×Food & Beverages
Emperor Entertainment Group15.07×Business & Career
Elsword18.62×Games
Corona (band)5.66×Music & Radio
Pillow2.02×Home & Garden
Israel1.96×Travel & Leisure
Rajasthan15.07×Travel & Leisure
Pro-Ject3.49×Music & Radio
REC TEC Grills15.07×Sports
Hibachi4.98×Food & Beverages
FOX 10 Phoenix15.07×Movies & TV
Stamp collecting2.93×Home & Garden
Steampunk3×Fashion & Accessoires
Muscatine, Iowa15.07×
Historic site2.51×Arts & Culture
Goop3.09×Internet & Social Media
headspace5.37×Health
On the Border Mexican Grill & Cantina3.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amy Grant audience
TraitClusterScore
PatriotismCONSERVATISM2
SpiritualityBALANCE1.61
Community OrientationOPEN1.44
TraditionCONSERVATISM1.4
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Amy Grant
CountryShare
United States81.7%
Canada4.6%
United Kingdom2.3%

See Amy Grant audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Amy Grant have in United States?

Amy Grant has an estimated audience of 1,173,372 people in United States, concentrated in Texas and California.

What is the gender split and age of Amy Grant fans?

77.5% of Amy Grant fans are female, 22.5% are male, with an average age of 47.4 years.

Which brands do Amy Grant fans like most?

Amy Grant fans show strongest brand affinity for UK garage (15.07×), Urban Outfitters (2.87×), and Whataburger (2.31×) over the country average.

Where do Amy Grant fans live in United States?

Amy Grant fans in United States are most concentrated in Texas (reach 88,680), California (reach 81,759), and Florida (reach 68,474). These three regions account for the largest share of the active audience.

What other brands do Amy Grant fans also like?

Beyond Amy Grant itself, the audience over-indexes on Urban Outfitters (2.87×), Whataburger (2.31×), Emperor Entertainment Group (15.07×), and Elsword (18.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amy Grant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.