Anti-discrimination Audience in United States
Anti-discrimination has an estimated audience of 4,288,685 people in United States. 61.8% are female, 38.2% are male, average age 40.4. Top brand affinities: Whataburger, 3D printing, Natural rubber, Enfamil, IS (Infinite Stratos).
Top brand affinities include Whataburger, 3D printing, Natural rubber, with strongest over-indexing on Whataburger (1.76× the country average). Demographically, the Anti-discrimination audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Anti-discrimination fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.4 |
| Estimated audience size | 4,288,685 |
Audience persona
The typical Anti-discrimination fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Whataburger.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.76× | Food & Beverages |
| 3D printing | 2.23× | Technology & Electronics |
| Natural rubber | 1.62× | Cars & Mobility |
| Enfamil | 3.32× | Kids & Family |
| IS (Infinite Stratos) | 1.62× | Literature |
| Necktie | 1.76× | Fashion & Accessoires |
| Business English | 1.69× | Business & Career |
| Al Ahly SC | 2.48× | Sports |
| Kingdom of Judah | 2.06× | Politics & Society |
| Parma | 3.32× | Travel & Leisure |
| Information technology consulting | 1.62× | Technology & Electronics |
| Grand Prairie, Texas | 1.76× | Travel & Leisure |
| Tierra caliente | 1.61× | Travel & Leisure |
| Boracay | 1.75× | Travel & Leisure |
| Ayrton Senna | 1.84× | Sports |
| Mariel Hemingway | 1.81× | Fashion & Accessoires |
| Cachorros | 2.22× | Pets & Animals |
| lose it | 7.35× | |
| Sub Zero (Official) | 1.67× | Literature |
| Ironmongery | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.08 |
| Family Orientation | CONSERVATISM | 2.04 |
| Mindfulness | BALANCE | 1.84 |
| Individualism | JOY | 1.74 |
| Community Orientation | OPEN | 1.66 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Italy | 6.7% |
| United Kingdom | 4.8% |
See Anti-discrimination audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-discrimination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.