Rascasse Audience Intelligence

Armenian language Audience in United States

A data profile of the people who buy, follow and care about Armenian language in United States — modelled from more than twelve digital signal sources. Armenian language has an estimated audience of 579,192 people in United States.

#78among Language in United States#10781among Topic in United States#1925in Politics & Society

The average Armenian language fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sarah Paulson, Disneyland Paris, Monsters, with strongest over-indexing on Sarah Paulson (26.19× the country average).

Demographically, the Armenian language audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Armenian language fan in United States is balanced, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Sarah Paulson.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Armenian language profile in United States.

Audience size
579K
in United States
Gender
54.5%♀
45.5% male
Age
38.6
average years
Country rank
#33521
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Armenian language fans

54.5% are female, 45.5% are male, average age 38.6.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Armenian language audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.6
Estimated audience size579,192
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Armenian language audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Armenian language audience comes from United States.

Worldwide audience distribution share by country for Armenian language
CountryShare
Armenia8.4%
Cyprus7.8%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Armenian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Armenian language fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.45×
02Utah~8K1.56×
03Massachusetts~20K1.51×
04Washington, District of Columbia~2K1.35×
05Nevada~7K1.34×
06New York~40K1.32×
07Virginia~20K1.22×
08Washington~10K1.16×
09New Jersey~20K1.15×
10Maryland~10K1.11×
11Oregon~7K1.08×
12Arizona~10K1.06×
13Connecticut~6K1.04×
14Rhode Island~2K1.04×
15Texas~50K1.03×
16New Hampshire~2K1.03×
17Idaho~3K1.01×
18Vermont~1K1.01×
19Maine~2K1.00×
20Alaska~1K1.00×
21Illinois~20K0.99×
22Colorado~9K0.99×
23Hawaii~2K0.98×
24Montana~2K0.97×
25South Dakota~1K0.97×
26North Dakota~1K0.97×
27Pennsylvania~20K0.96×
28New Mexico~3K0.96×
29North Carolina~20K0.94×
30Oklahoma~6K0.94×
31Nebraska~3K0.94×
32Delaware~2K0.94×
33Michigan~10K0.93×
34Iowa~4K0.93×
35Kansas~4K0.93×
36West Virginia~3K0.93×
37Minnesota~8K0.92×
38Arkansas~4K0.91×
39Mississippi~4K0.91×
40Florida~40K0.90×
41South Carolina~8K0.90×
42Kentucky~7K0.90×
43Georgia~20K0.89×
44Tennessee~10K0.88×
45Wisconsin~8K0.88×
46Louisiana~7K0.88×
47Ohio~20K0.87×
48Indiana~9K0.87×
49Missouri~8K0.87×
50Alabama~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Armenian language, United States
0.87×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Armenian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Armenian language audience
#·InterestCategoryAffinity×
01TrabzonsporSports61.90×
02Jonathan Rhys MeyersFashion & Accessoires42.37×
03Sarah PaulsonMovies & TV26.19×
04Sense8Movies & TV20.89×
05MegamindMovies & TV20.00×
06Kung Fu PandaMovies & TV20.00×
07John MalkovichMovies & TV17.37×
08BoJack HorsemanMovies & TV17.02×
09Disneyland ParisTravel & Leisure16.28×
10MonstersMovies & TV14.42×
11ZootopiaMovies & TV13.93×
12Melanie LynskeyMovies & TV11.20×
13Meet the RobinsonsMovies & TV10.61×
14German languagePolitics & Society7.31×
15Google NewsNews6.35×
16HypermarketShopping3.68×
17Sustainable energyHome & Garden3.29×
18Nordstrom rackFashion & Accessoires3.03×
19Planet FitnessSports2.31×
20Trader Joe'sShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Armenian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Armenian language audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.99×
PatriotismCONSERVATISM2.74×
Quality AwarenessPREMIUM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Armenian language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.84×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Armenian language have in United States?

Armenian language has an estimated audience of 579,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Armenian language fans?

54.5% of Armenian language fans are female, 45.5% are male, with an average age of 38.6 years.

03

Which brands do Armenian language fans like most?

Armenian language fans show strongest brand affinity for Sarah Paulson (26.19×), Disneyland Paris (16.28×), and Monsters (14.42×) over the country average.

04

Where do Armenian language fans live in United States?

Armenian language fans in United States are most concentrated in California (reach ~200K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Armenian language fans also like?

Beyond Armenian language itself, the audience over-indexes on Disneyland Paris (16.28×), Monsters (14.42×), Megamind (20×), and Trabzonspor (61.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Armenian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Armenian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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