Atom Audience in United States

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Atom has an estimated audience of 7,543,924 people in United States. 64.4% are female, 35.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Historic site, Bank account, Nationality, Collectable.

The average Atom fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Historic site, Bank account, with strongest over-indexing on Lulu 黃路梓茵 (6.08× the country average). Demographically, the Atom audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Atom fans

Demographic split for Atom audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.8
Estimated audience size7,543,924

Audience persona

The typical Atom fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Atom in United States
RegionReachAffinity
California1,019,7601.23×
Texas855,0511.32×
Florida704,3101.38×
New York437,7141.04×
Illinois280,8161.12×
Georgia278,8941.2×
North Carolina232,0361.02×
Pennsylvania227,1800.89×
Virginia217,3101.18×
Ohio206,8360.89×
Michigan187,2800.95×
Washington183,7231.21×
New Jersey172,5250.9×
Arizona170,0611.1×
Tennessee155,1081.02×
Kentucky152,2031.61×
Massachusetts148,7031×
Maryland137,2951.06×
Indiana132,6090.96×
Colorado131,8591.11×
Iowa114,7231.85×
Missouri106,1740.87×
Louisiana102,3321.05×
South Carolina94,3560.83×
Alabama93,7590.89×
Minnesota91,6790.85×
Utah87,4771.29×
Oregon85,0690.98×
Nevada82,2171.13×
Oklahoma78,7340.94×
Wisconsin74,5900.66×
Mississippi74,4761.2×
Connecticut69,3630.92×
Arkansas53,8480.87×
Kansas51,3830.86×
New Mexico40,7281.08×
Idaho34,3740.91×
Hawaii30,5170.94×
West Virginia29,8190.85×
Nebraska28,3940.75×
New Hampshire26,8240.9×
Washington, District of Columbia22,6561×
Maine20,8190.77×
Rhode Island19,1170.8×
Montana19,1110.91×
Delaware15,4260.74×
Alaska14,3960.89×
North Dakota12,7290.82×
Vermont12,1880.92×
South Dakota10,4010.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atom audience
BrandAffinityCategory
Lulu 黃路梓茵6.08×Movies & TV
Historic site6.08×Arts & Culture
Bank account3.12×Business & Career
Nationality2.3×Politics & Society
Collectable1.66×Kids & Family
Natural rubber1.77×Cars & Mobility
Israel1.75×Travel & Leisure
Progressive rock1.5×Music & Radio
3D printing1.66×Technology & Electronics
JDSU1.87×Business & Career
Canis5.78×Pets & Animals
Wikia1.78×Internet & Social Media
Home staging2.74×Home & Garden
Mothercare1.67×Kids & Family
Urban horticulture1.62×Home & Garden
Morphine (band)3.54×Music & Radio
Cam Ward1.53×Sports
Personalised Gifts1.73×Home & Garden
Vocal harmony1.7×Music & Radio
Hayward, California3.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atom audience
TraitClusterScore
Luxury OrientationPREMIUM1.66
Risk AppetiteTHRILL1.57
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.5
DIY MentalityTHRILL1.47
SpiritualityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Atom
CountryShare
United States25.9%
Mexico6.9%
Italy5.3%

See Atom audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Atom have in United States?

Atom has an estimated audience of 7,543,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Atom fans?

64.4% of Atom fans are female, 35.6% are male, with an average age of 39.8 years.

Which brands do Atom fans like most?

Atom fans show strongest brand affinity for Lulu 黃路梓茵 (6.08×), Historic site (6.08×), and Bank account (3.12×) over the country average.

Where do Atom fans live in United States?

Atom fans in United States are most concentrated in California (reach 1,019,760), Texas (reach 855,051), and Florida (reach 704,310). These three regions account for the largest share of the active audience.

What other brands do Atom fans also like?

Beyond Atom itself, the audience over-indexes on Historic site (6.08×), Bank account (3.12×), Nationality (2.3×), and Collectable (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.