Baba Yaga Audience in United States
Baba Yaga has an estimated audience of 1,561,442 people in United States. 56.2% are female, 43.8% are male, average age 40.9. Top brand affinities: Elsword, Israel, Goop, Governor of Michigan, Japanese domestic market.
Top brand affinities include Elsword, Israel, Goop, with strongest over-indexing on Elsword (19.68× the country average). Demographically, the Baba Yaga audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Baba Yaga fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.9 |
| Estimated audience size | 1,561,442 |
Audience persona
The typical Baba Yaga fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.68× | Games |
| Israel | 2.54× | Travel & Leisure |
| Goop | 3.29× | Internet & Social Media |
| Governor of Michigan | 3.93× | Politics & Society |
| Japanese domestic market | 2.47× | Politics & Society |
| Kendra Scott | 1.51× | Fashion & Accessoires |
| Wok | 2.91× | Food & Beverages |
| Cam Ward | 1.62× | Sports |
| headspace | 3.85× | Health |
| Cherish (group) | 4.42× | Music & Radio |
| Google Home | 2.54× | Technology & Electronics |
| Jeep Wagoneer | 2.23× | Cars & Mobility |
| Fairy godmother | 2.87× | Literature |
| Hibachi | 2.83× | Food & Beverages |
| Home staging | 1.89× | Home & Garden |
| Vocal harmony | 1.59× | Music & Radio |
| Grace Slick | 2.98× | Music & Radio |
| Hocus Pocus | 1.62× | Movies & TV |
| Iron Man (film) | 1.55× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 1.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.13 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| France | 7.7% |
| Germany | 7.6% |
See Baba Yaga audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Baba Yaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.