Babies "R" Us Audience in United States

Babies "R" Us logo

Babies "R" Us has an estimated audience of 514,235 people in United States. 94.5% are female, 5.5% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Historic site, Saving, Fairy godmother, Electrolyte, Goop.

The average Babies "R" Us fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Saving, Fairy godmother, with strongest over-indexing on Historic site (13.4× the country average). Demographically, the Babies "R" Us audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Restaurants

Demographics of Babies "R" Us fans

Demographic split for Babies "R" Us audience in United States
MetricValue
Female94.5%
Male5.5%
Average age33.3
Estimated audience size514,235

Audience persona

The typical Babies "R" Us fan in United States is more female, around 33.3 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Babies "R" Us in United States
RegionReachAffinity
California71,1041.26×
Texas53,0621.2×
New York42,2301.47×
Florida40,5541.16×
New Jersey27,4752.1×
Ohio22,0091.39×
Illinois20,8921.22×
North Carolina19,9111.29×
Pennsylvania19,8611.15×
Georgia16,8561.06×
Michigan16,2701.21×
Virginia14,9661.19×
Massachusetts12,9751.28×
Arizona11,6371.11×
Indiana11,0591.18×
Washington10,8031.05×
Tennessee10,7031.04×
South Carolina9,3701.21×
Missouri9,2521.12×
Kentucky8,2651.28×
Alabama8,1711.14×
Maryland8,0250.91×
Colorado7,7270.95×
Wisconsin7,5380.97×
Connecticut6,9761.35×
Louisiana6,5920.99×
Minnesota6,3750.87×
Oklahoma6,3611.11×
Nevada5,6031.13×
Oregon4,9480.84×
Mississippi4,0620.96×
Kansas3,7720.93×
Arkansas3,1340.74×
Iowa3,0220.71×
Utah3,0190.66×
Rhode Island2,4591.5×
New Mexico2,2890.89×
West Virginia2,1390.89×
New Hampshire2,0501.01×
Nebraska1,8700.73×
Hawaii1,7000.77×
Delaware1,6881.19×
Idaho1,5760.61×
Maine1,4180.77×
Washington, District of Columbia9350.6×
Alaska7960.72×
Montana5170.36×
Vermont5050.56×
North Dakota4470.42×
South Dakota4080.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Babies "R" Us audience
BrandAffinityCategory
Historic site13.4×Arts & Culture
Saving6.12×Business & Career
Fairy godmother11.35×Literature
Electrolyte6.68×Health
Goop6.56×Internet & Social Media
Elsword20×Games
Governor of Michigan8.51×Politics & Society
Vocal harmony4.59×Music & Radio
Hardik Pandya14.03×Sports
Mothercare2.94×Kids & Family
Staycation2.9×Home & Garden
Home equity1.68×Home & Garden
Mathcore6.74×Music & Radio
edureka28.8×Business & Career
headspace6.84×Health
UK garage3.95×Music & Radio
JDSU2.21×Business & Career
Pillow1.53×Home & Garden
Cherish (group)6.94×Music & Radio
Cachorro3.42×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Babies "R" Us audience
TraitClusterScore
Pet OwnershipJOY1.95
Luxury OrientationPREMIUM1.81
Price SensitivityPREMIUM1.55
Family OrientationCONSERVATISM1.46
LGBTQ+ IdentityOPEN1.35
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Babies "R" Us
CountryShare
United States37.1%
Canada36.4%
South Africa15.9%

See Babies "R" Us audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Babies "R" Us have in United States?

Babies "R" Us has an estimated audience of 514,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Babies "R" Us fans?

94.5% of Babies "R" Us fans are female, 5.5% are male, with an average age of 33.3 years.

Which brands do Babies "R" Us fans like most?

Babies "R" Us fans show strongest brand affinity for Historic site (13.4×), Saving (6.12×), and Fairy godmother (11.35×) over the country average.

Where do Babies "R" Us fans live in United States?

Babies "R" Us fans in United States are most concentrated in California (reach 71,104), Texas (reach 53,062), and New York (reach 42,230). These three regions account for the largest share of the active audience.

What other brands do Babies "R" Us fans also like?

Beyond Babies "R" Us itself, the audience over-indexes on Saving (6.12×), Fairy godmother (11.35×), Electrolyte (6.68×), and Goop (6.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Babies "R" Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.