BAGGU Audience in United States

BAGGU logo

BAGGU has an estimated audience of 1,512,824 people in United States. 100.0% are female, 0.0% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Collectable, Paul Dano, Mothercare, IS (Infinite Stratos).

The average BAGGU fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Collectable, Paul Dano, with strongest over-indexing on Dog breed (2.5× the country average). Demographically, the BAGGU audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of BAGGU fans

Demographic split for BAGGU audience in United States
MetricValue
Female100.0%
Male0.0%
Average age35.6
Estimated audience size1,512,824

Audience persona

The typical BAGGU fan in United States is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for BAGGU in United States
RegionReachAffinity
California455,2152.74×
New York147,6271.75×
Texas147,4861.13×
Illinois77,8061.54×
Florida66,6560.65×
Washington54,5681.8×
Pennsylvania47,2880.93×
Massachusetts40,5301.36×
North Carolina39,0670.86×
Ohio38,9080.83×
Oregon38,0832.2×
New Jersey36,3200.94×
Georgia34,7410.75×
Arizona34,0101.1×
Virginia33,9420.92×
Michigan32,2770.82×
Colorado26,8741.13×
Minnesota25,6181.18×
Tennessee25,0860.83×
Utah23,5961.74×
Wisconsin21,5880.95×
Maryland20,9930.81×
Indiana20,5840.74×
Missouri19,5260.8×
Nevada15,4201.05×
Kentucky13,8720.73×
Connecticut13,7910.91×
Oklahoma13,7520.82×
South Carolina12,5150.55×
Hawaii12,0461.85×
Louisiana10,5550.54×
Alabama10,1400.48×
Iowa9,7970.79×
Kansas8,9800.75×
Arkansas8,8590.71×
Washington, District of Columbia8,0331.77×
Idaho6,1960.82×
Nebraska5,8830.78×
Maine5,5481.02×
New Mexico5,5430.73×
Mississippi4,8990.39×
Rhode Island4,8971.02×
New Hampshire4,7210.79×
Vermont3,9931.5×
Montana3,8590.92×
West Virginia3,3710.48×
Alaska2,6990.83×
Delaware2,4580.59×
South Dakota1,9970.57×
North Dakota1,7150.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BAGGU audience
BrandAffinityCategory
Dog breed2.5×Pets & Animals
Collectable1.8×Kids & Family
Paul Dano3.07×Movies & TV
Mothercare1.54×Kids & Family
IS (Infinite Stratos)1.51×Literature
Necktie1.81×Fashion & Accessoires
New York Harbor4.56×Travel & Leisure
Colorado River2.18×Travel & Leisure
Celtic punk3.23×Music & Radio
Ellen Burstyn2.71×Movies & TV
life is good1.85×Music & Radio
Wizards of Waverly Place1.88×Movies & TV
English literature1.88×Literature
Ohio State Buckeyes women's basketball3.12×Sports
Igor Stravinsky4.85×Music & Radio
Asian Kung-Fu Generation8.11×Music & Radio
Tierra caliente1.84×Travel & Leisure
E-box2.95×Health
Warren Zevon2.04×Music & Radio
John Frusciante2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BAGGU audience
TraitClusterScore
SustainabilityBALANCE3.01
IndulgenceJOY2.93
Design AffinityPREMIUM2.78
Luxury OrientationPREMIUM2.1
Early Adopter MentalityPOWER2.09
DIY MentalityTHRILL1.98

Worldwide distribution

Worldwide audience distribution share by country for BAGGU
CountryShare
United States96.5%
Germany2.6%
Italy1.0%

See BAGGU audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does BAGGU have in United States?

BAGGU has an estimated audience of 1,512,824 people in United States, concentrated in California and New York.

What is the gender split and age of BAGGU fans?

100.0% of BAGGU fans are female, 0.0% are male, with an average age of 35.6 years.

Which brands do BAGGU fans like most?

BAGGU fans show strongest brand affinity for Dog breed (2.5×), Collectable (1.8×), and Paul Dano (3.07×) over the country average.

Where do BAGGU fans live in United States?

BAGGU fans in United States are most concentrated in California (reach 455,215), New York (reach 147,627), and Texas (reach 147,486). These three regions account for the largest share of the active audience.

What other brands do BAGGU fans also like?

Beyond BAGGU itself, the audience over-indexes on Collectable (1.8×), Paul Dano (3.07×), Mothercare (1.54×), and IS (Infinite Stratos) (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BAGGU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.