Bait fish Audience in United States

Bait fish logo

Bait fish has an estimated audience of 1,712,691 people in United States. 18.5% are female, 81.5% are male, average age 41.4. Top regions: Florida, California, Texas. Top brand affinities: Urban Outfitters, Mathcore, Product design, Google Home, The Historian.

The average Bait fish fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Urban Outfitters, Mathcore, Product design, with strongest over-indexing on Urban Outfitters (4.61× the country average). Demographically, the Bait fish audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bait fish fans

Demographic split for Bait fish audience in United States
MetricValue
Female18.5%
Male81.5%
Average age41.4
Estimated audience size1,712,691

Audience persona

The typical Bait fish fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Bait fish in United States
RegionReachAffinity
Florida158,3451.37×
California128,2570.68×
Texas127,1280.86×
New York65,0310.68×
Michigan54,0171.21×
North Carolina52,2301.01×
Ohio50,9980.97×
Pennsylvania48,8040.85×
Illinois42,8690.75×
Georgia41,4450.79×
Wisconsin37,5701.46×
Tennessee34,8391.01×
Minnesota34,1091.39×
Missouri33,9191.23×
New Jersey29,9030.69×
Virginia29,7550.71×
Indiana29,7370.95×
Alabama29,1601.22×
South Carolina28,2601.1×
Louisiana25,9341.17×
Kentucky25,1871.17×
Washington24,9340.73×
Oklahoma23,5851.24×
Massachusetts23,5780.7×
Arkansas22,8341.62×
Arizona18,6740.53×
Maryland18,5040.63×
Colorado18,4310.68×
Iowa17,5611.24×
Oregon16,7590.85×
Mississippi16,7501.19×
Kansas13,4331×
Connecticut12,8690.75×
Utah10,8560.71×
Nebraska9,8111.14×
Maine8,9101.45×
West Virginia8,8211.11×
Idaho8,5861×
Nevada7,4390.45×
Hawaii6,9400.94×
Montana6,6371.4×
North Dakota6,5781.87×
South Dakota6,1411.55×
New Mexico5,7410.67×
New Hampshire5,6970.84×
Rhode Island4,3630.8×
Wyoming4,0501.6×
Delaware3,5670.75×
Alaska3,0930.84×
Vermont2,7990.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bait fish audience
BrandAffinityCategory
Urban Outfitters4.61×Shopping
Mathcore18.06×Music & Radio
Product design3.95×Business & Career
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
UK garage5.47×Music & Radio
Embroidery Library15.38×Home & Garden
Alaska1.65×Travel & Leisure
Pro-Ject3.77×Music & Radio
Home equity1.74×Home & Garden
Electrolyte4.08×Health
Unique Gifts1.87×Shopping
Eurail16.57×Cars & Mobility
Bank account1.77×Business & Career
Stamp collecting3.35×Home & Garden
N1 road (South Africa)2.91×Travel & Leisure
Wikia2.2×Internet & Social Media
JDSU1.91×Business & Career
Kento Yamazaki6.74×Movies & TV
Nasal cavity5.03×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bait fish audience
TraitClusterScore
PatriotismCONSERVATISM2.42
Risk AppetiteTHRILL2.17
Sports ActivityPOWER1.65
Luxury OrientationPREMIUM1.51
DIY MentalityTHRILL1.38
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Bait fish
CountryShare
United States53.9%
Japan8.9%
United Kingdom5.8%

See Bait fish audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bait fish have in United States?

Bait fish has an estimated audience of 1,712,691 people in United States, concentrated in Florida and California.

What is the gender split and age of Bait fish fans?

18.5% of Bait fish fans are female, 81.5% are male, with an average age of 41.4 years.

Which brands do Bait fish fans like most?

Bait fish fans show strongest brand affinity for Urban Outfitters (4.61×), Mathcore (18.06×), and Product design (3.95×) over the country average.

Where do Bait fish fans live in United States?

Bait fish fans in United States are most concentrated in Florida (reach 158,345), California (reach 128,257), and Texas (reach 127,128). These three regions account for the largest share of the active audience.

What other brands do Bait fish fans also like?

Beyond Bait fish itself, the audience over-indexes on Mathcore (18.06×), Product design (3.95×), Google Home (11.65×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bait fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.