Balaclava (clothing) Audience in United States

Balaclava (clothing) logo

Balaclava (clothing) has an estimated audience of 614,381 people in United States. 35.4% are female, 64.6% are male, average age 25.0. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Dog breed, Home construction, Racing, 3D printing.

The average Balaclava (clothing) fan in United States is 25.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Dog breed, Home construction, with strongest over-indexing on Combat sport (3.54× the country average). Demographically, the Balaclava (clothing) audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Balaclava (clothing) fans

Demographic split for Balaclava (clothing) audience in United States
MetricValue
Female35.4%
Male64.6%
Average age25.0
Estimated audience size614,381

Audience persona

The typical Balaclava (clothing) fan in United States is more male, around 25.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Balaclava (clothing) in United States
RegionReachAffinity
California73,4041.09×
Texas49,2630.93×
New York46,0041.34×
Florida34,0840.82×
Illinois23,8781.17×
Pennsylvania22,1551.07×
Georgia18,4770.98×
Ohio18,0890.96×
North Carolina18,0460.98×
Michigan16,7091.04×
New Jersey16,2901.04×
Virginia15,2491.02×
Massachusetts14,6211.21×
Washington14,2481.16×
Tennessee11,5520.94×
Indiana11,1440.99×
Colorado11,1441.15×
Arizona10,9740.87×
Maryland10,5711×
Missouri10,1261.02×
Minnesota9,5921.09×
Wisconsin8,9560.97×
Oregon8,5101.21×
South Carolina7,8070.84×
Kentucky7,0180.91×
Utah6,8101.24×
Alabama6,7930.79×
Louisiana6,6780.84×
Oklahoma6,4180.94×
Connecticut6,3321.03×
Nevada5,2040.88×
Kansas5,1141.06×
Iowa4,9560.98×
Arkansas4,7180.93×
Mississippi3,5540.7×
Idaho3,3881.1×
Nebraska2,9580.96×
New Mexico2,7380.89×
New Hampshire2,5711.06×
West Virginia2,4220.85×
Hawaii2,3880.9×
Maine2,3571.07×
Washington, District of Columbia2,0831.13×
Rhode Island1,7790.91×
Montana1,7711.04×
Alaska1,6571.26×
Delaware1,3330.79×
South Dakota1,2710.9×
Vermont1,2411.15×
North Dakota1,1020.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balaclava (clothing) audience
BrandAffinityCategory
Combat sport3.54×Sports
Dog breed2.1×Pets & Animals
Home construction1.77×Home & Garden
Racing2.89×Cars & Mobility
3D printing2.47×Technology & Electronics
Arnold Palmer3.74×Sports
Chili con carne4.13×Food & Beverages
IS (Infinite Stratos)1.98×Literature
nbc chicago2.81×Movies & TV
Graham Greene2.61×Literature
Ellen Burstyn3.59×Movies & TV
Winemaking1.6×Food & Beverages
Overtone3.4×Beauty & Wellness
Graham Greene (actor)2.07×
Atkins diet1.72×Health
Notre Dame Fighting Irish football1.68×Sports
Portia de Rossi2.44×Movies & TV
Brittney Griner2.45×Sports
Ken Griffey Jr.2.37×Sports
Thom Browne2.75×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balaclava (clothing) audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
ExtroversionTHRILL1.75
LGBTQ+ IdentityOPEN1.5
IndulgenceJOY1.3
Urban LifestyleOPEN1.27
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Balaclava (clothing)
CountryShare
United States31.7%
Spain10.7%
Australia6.1%

See Balaclava (clothing) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Balaclava (clothing) have in United States?

Balaclava (clothing) has an estimated audience of 614,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Balaclava (clothing) fans?

35.4% of Balaclava (clothing) fans are female, 64.6% are male, with an average age of 25.0 years.

Which brands do Balaclava (clothing) fans like most?

Balaclava (clothing) fans show strongest brand affinity for Combat sport (3.54×), Dog breed (2.1×), and Home construction (1.77×) over the country average.

Where do Balaclava (clothing) fans live in United States?

Balaclava (clothing) fans in United States are most concentrated in California (reach 73,404), Texas (reach 49,263), and New York (reach 46,004). These three regions account for the largest share of the active audience.

What other brands do Balaclava (clothing) fans also like?

Beyond Balaclava (clothing) itself, the audience over-indexes on Dog breed (2.1×), Home construction (1.77×), Racing (2.89×), and 3D printing (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balaclava (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.