Baptist Health Audience in United States
Baptist Health has an estimated audience of 607,793 people in United States. 76.2% are female, 23.8% are male, average age 42.5. Top regions: Florida, Kentucky, Arkansas. Top brand affinities: Historic site, Governor of Michigan, Goop, Israel, Fairy godmother.
The average Baptist Health fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Kentucky, Arkansas. Top brand affinities include Historic site, Governor of Michigan, Goop, with strongest over-indexing on Historic site (5.23× the country average). Demographically, the Baptist Health audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: POI · Subtype: Charity
Demographics of Baptist Health fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 42.5 |
| Estimated audience size | 607,793 |
Audience persona
The typical Baptist Health fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 387,802 | 9.42× |
| Kentucky | 134,748 | 17.68× |
| Arkansas | 68,495 | 13.68× |
| Indiana | 14,992 | 1.35× |
| Texas | 11,051 | 0.21× |
| Alabama | 9,760 | 1.15× |
| Georgia | 7,737 | 0.41× |
| New York | 6,938 | 0.2× |
| Tennessee | 5,572 | 0.46× |
| California | 4,778 | 0.07× |
| Illinois | 4,592 | 0.23× |
| North Carolina | 4,439 | 0.24× |
| Ohio | 3,694 | 0.2× |
| Virginia | 3,624 | 0.24× |
| Oklahoma | 3,537 | 0.52× |
| Mississippi | 3,100 | 0.62× |
| Pennsylvania | 2,840 | 0.14× |
| New Jersey | 2,116 | 0.14× |
| Massachusetts | 1,947 | 0.16× |
| Michigan | 1,917 | 0.12× |
| South Carolina | 1,685 | 0.18× |
| Missouri | 1,677 | 0.17× |
| Louisiana | 1,508 | 0.19× |
| Colorado | 1,444 | 0.15× |
| Maryland | 1,297 | 0.12× |
| Minnesota | 1,206 | 0.14× |
| Washington | 1,130 | 0.09× |
| Arizona | 1,032 | 0.08× |
| Wisconsin | 1,015 | 0.11× |
| Kansas | 901 | 0.19× |
| Connecticut | 879 | 0.14× |
| Nevada | 533 | 0.09× |
| Oregon | 526 | 0.08× |
| Iowa | 517 | 0.1× |
| Utah | 455 | 0.08× |
| West Virginia | 444 | 0.16× |
| Washington, District of Columbia | 383 | 0.21× |
| Nebraska | 327 | 0.11× |
| New Hampshire | 294 | 0.12× |
| North Dakota | 275 | 0.22× |
| Maine | 261 | 0.12× |
| Rhode Island | 246 | 0.13× |
| Idaho | 205 | 0.07× |
| New Mexico | 171 | 0.06× |
| Delaware | 165 | 0.1× |
| South Dakota | 158 | 0.11× |
| Hawaii | 136 | 0.05× |
| Montana | 126 | 0.07× |
| Alaska | 116 | 0.09× |
| Vermont | 98 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.23× | Arts & Culture |
| Governor of Michigan | 7.48× | Politics & Society |
| Goop | 4.92× | Internet & Social Media |
| Israel | 1.76× | Travel & Leisure |
| Fairy godmother | 6.08× | Literature |
| Elsword | 11.95× | Games |
| Wok | 4.73× | Food & Beverages |
| Hipster | 6.94× | Politics & Society |
| Hibachi | 5.44× | Food & Beverages |
| Grinch | 2.72× | Movies & TV |
| Google Home | 4.32× | Technology & Electronics |
| Vocal harmony | 2.94× | Music & Radio |
| headspace | 5.83× | Health |
| Cherish (group) | 6.79× | Music & Radio |
| Zoo Tycoon (series) | 11.95× | Games |
| El Paso County, Colorado | 7.32× | Travel & Leisure |
| TV Fanatic | 5.81× | Movies & TV |
| Grace Slick | 4.77× | Music & Radio |
| Mathcore | 4.14× | Music & Radio |
| No Escape (1994 film) | 5.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Germany | 0.2% |
| Italy | 0.1% |
See Baptist Health audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Baptist Health have in United States?
Baptist Health has an estimated audience of 607,793 people in United States, concentrated in Florida and Kentucky.
What is the gender split and age of Baptist Health fans?
76.2% of Baptist Health fans are female, 23.8% are male, with an average age of 42.5 years.
Which brands do Baptist Health fans like most?
Baptist Health fans show strongest brand affinity for Historic site (5.23×), Governor of Michigan (7.48×), and Goop (4.92×) over the country average.
Where do Baptist Health fans live in United States?
Baptist Health fans in United States are most concentrated in Florida (reach 387,802), Kentucky (reach 134,748), and Arkansas (reach 68,495). These three regions account for the largest share of the active audience.
What other brands do Baptist Health fans also like?
Beyond Baptist Health itself, the audience over-indexes on Governor of Michigan (7.48×), Goop (4.92×), Israel (1.76×), and Fairy godmother (6.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Baptist Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.