Batman v Superman: Dawn of Justice Audience in United States

Batman v Superman: Dawn of Justice logo

Batman v Superman: Dawn of Justice has an estimated audience of 1,366,228 people in United States. 23.9% are female, 76.1% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Nielsen Corporation, 3D printing, Nebraska, Ironmongery.

The average Batman v Superman: Dawn of Justice fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Nielsen Corporation, 3D printing, with strongest over-indexing on Dog breed (1.87× the country average). Demographically, the Batman v Superman: Dawn of Justice audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Batman v Superman: Dawn of Justice fans

Demographic split for Batman v Superman: Dawn of Justice audience in United States
MetricValue
Female23.9%
Male76.1%
Average age30.9
Estimated audience size1,366,228

Audience persona

The typical Batman v Superman: Dawn of Justice fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Batman v Superman: Dawn of Justice in United States
RegionReachAffinity
California189,6801.26×
Texas153,2121.3×
Florida97,0651.05×
New York81,1901.06×
Illinois51,1341.12×
Georgia47,3631.13×
Pennsylvania45,1500.98×
Ohio42,5251.01×
North Carolina42,4011.03×
Michigan39,7791.11×
New Jersey35,5341.02×
Virginia34,5401.04×
Arizona30,5781.1×
Washington29,6861.08×
Tennessee29,5171.08×
Indiana27,1681.09×
Maryland24,8801.06×
Missouri23,8351.08×
Massachusetts22,7210.84×
Colorado20,6040.96×
Alabama20,1161.05×
South Carolina20,0110.97×
Oklahoma18,9321.25×
Kentucky18,6321.09×
Minnesota17,9810.92×
Louisiana17,8841.02×
Wisconsin17,5850.86×
Utah15,7531.29×
Oregon15,3010.98×
Nevada13,5621.03×
Connecticut13,0990.96×
Arkansas12,6081.12×
Kansas11,7381.09×
Mississippi11,6081.03×
Iowa10,6380.95×
New Mexico7,4231.08×
Idaho7,3481.07×
Nebraska6,4380.94×
West Virginia5,8810.92×
Hawaii4,6590.79×
New Hampshire4,2950.8×
Maine3,9240.8×
Rhode Island3,6420.84×
Delaware3,4260.91×
Montana3,3910.89×
Washington, District of Columbia3,0550.74×
South Dakota2,6730.85×
Alaska2,6010.89×
North Dakota2,5070.89×
Wyoming1,8000.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batman v Superman: Dawn of Justice audience
BrandAffinityCategory
Dog breed1.87×Pets & Animals
Nielsen Corporation17.75×Business & Career
3D printing2.04×Technology & Electronics
Nebraska1.78×Travel & Leisure
Ironmongery6.42×Home & Garden
Winemaking2.84×Food & Beverages
Justice1.69×Politics & Society
Saving1.68×Business & Career
Atkins diet2.57×Health
IS (Infinite Stratos)1.84×Literature
Sinaloa1.51×Travel & Leisure
Chili con carne3.3×Food & Beverages
Mortgage insurance1.79×Business & Career
ABC 7 Chicago1.65×Movies & TV
Graham Greene2.23×Literature
Google Analytics1.78×Internet & Social Media
Sailor1.75×Travel & Leisure
Mike Conley, Jr.2.92×Sports
Temple Grandin2.56×Literature
Temple Grandin2.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batman v Superman: Dawn of Justice audience
TraitClusterScore
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.6
Social Media UsageJOY1.3
IndividualismJOY1.18
Urban LifestyleOPEN1.17
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Batman v Superman: Dawn of Justice
CountryShare
United States35.1%
India11.6%
Brazil6.2%

See Batman v Superman: Dawn of Justice audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Batman v Superman: Dawn of Justice have in United States?

Batman v Superman: Dawn of Justice has an estimated audience of 1,366,228 people in United States, concentrated in California and Texas.

What is the gender split and age of Batman v Superman: Dawn of Justice fans?

23.9% of Batman v Superman: Dawn of Justice fans are female, 76.1% are male, with an average age of 30.9 years.

Which brands do Batman v Superman: Dawn of Justice fans like most?

Batman v Superman: Dawn of Justice fans show strongest brand affinity for Dog breed (1.87×), Nielsen Corporation (17.75×), and 3D printing (2.04×) over the country average.

Where do Batman v Superman: Dawn of Justice fans live in United States?

Batman v Superman: Dawn of Justice fans in United States are most concentrated in California (reach 189,680), Texas (reach 153,212), and Florida (reach 97,065). These three regions account for the largest share of the active audience.

What other brands do Batman v Superman: Dawn of Justice fans also like?

Beyond Batman v Superman: Dawn of Justice itself, the audience over-indexes on Nielsen Corporation (17.75×), 3D printing (2.04×), Nebraska (1.78×), and Ironmongery (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batman v Superman: Dawn of Justice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.