BBC Sport Audience in United States

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BBC Sport has an estimated audience of 724,687 people in United States. 38.1% are female, 61.9% are male, average age 40.1. Top regions: New York, California, Florida. Top brand affinities: The Championships, Wimbledon, Kevin De Bruyne, Jamie Carragher, BBC Food, Lille OSC.

The average BBC Sport fan in United States is 40.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include The Championships, Wimbledon, Kevin De Bruyne, Jamie Carragher, with strongest over-indexing on The Championships, Wimbledon (21.35× the country average). Demographically, the BBC Sport audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of BBC Sport fans

Demographic split for BBC Sport audience in United States
MetricValue
Female38.1%
Male61.9%
Average age40.1
Estimated audience size724,687

Audience persona

The typical BBC Sport fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The Championships, Wimbledon.

Top regions in United States

Top regions ranked by reach for BBC Sport in United States
RegionReachAffinity
New York108,6192.68×
California100,2351.26×
Florida90,6841.85×
Texas64,6411.04×
New Jersey31,9151.73×
Massachusetts31,3492.2×
Virginia30,4821.73×
Maryland30,0602.41×
Georgia25,0681.12×
North Carolina24,8371.14×
Pennsylvania23,1470.95×
Illinois22,4840.93×
Ohio17,6940.79×
Connecticut16,1592.22×
Michigan13,9030.73×
Washington13,6570.94×
Minnesota12,1811.17×
Colorado11,2990.99×
Arizona10,8720.73×
Nevada10,8451.55×
South Carolina10,6680.98×
Tennessee9,0500.62×
Indiana7,4550.56×
Oregon7,1380.86×
Washington, District of Columbia6,7843.11×
Missouri6,0440.52×
Kentucky5,1580.57×
Louisiana5,1400.55×
Wisconsin4,8240.44×
Alabama3,3980.34×
Iowa3,3960.57×
Arkansas3,1710.53×
Maine3,1351.21×
New Hampshire2,8841.01×
Kansas2,8750.5×
Utah2,8340.44×
Hawaii2,7010.87×
Rhode Island2,5861.12×
Oklahoma2,4840.31×
West Virginia2,3050.68×
Delaware2,1491.07×
New Mexico2,0060.55×
Mississippi1,7710.3×
Montana1,6930.84×
Alaska1,6731.08×
Idaho1,5090.42×
Nebraska1,3650.38×
Vermont1,0860.85×
North Dakota9480.64×
South Dakota6650.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC Sport audience
BrandAffinityCategory
The Championships, Wimbledon21.35×Sports
Kevin De Bruyne35.37×Sports
Jamie Carragher80.77×Sports
BBC Food71.63×Food & Beverages
Lille OSC58.32×Sports
Patrick Vieira100.12×Sports
La Gazzetta dello Sport29.33×Sports
Indian Premier League6.22×Sports
Wayne Rooney31.45×Sports
Premier League6.27×Sports
David Luiz48.63×Sports
Paris Saint-Germain9.36×Sports
United Nations Global Compact122.25×Politics & Society
Alex Ferguson61.72×Sports
France national football team25.04×Sports
FIFA World Cup2.98×Sports
Xavi30.83×Sports
Eden Hazard35.13×Sports
Marca (newspaper)18.63×News
Daniel Sturridge89.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBC Sport audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
Price SensitivityPREMIUM1.35
Sports ActivityPOWER1.31
IndulgenceJOY1.27
Community OrientationOPEN1.26
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for BBC Sport
CountryShare
United Kingdom63.4%
India3.5%
United States2.8%

See BBC Sport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does BBC Sport have in United States?

BBC Sport has an estimated audience of 724,687 people in United States, concentrated in New York and California.

What is the gender split and age of BBC Sport fans?

38.1% of BBC Sport fans are female, 61.9% are male, with an average age of 40.1 years.

Which brands do BBC Sport fans like most?

BBC Sport fans show strongest brand affinity for The Championships, Wimbledon (21.35×), Kevin De Bruyne (35.37×), and Jamie Carragher (80.77×) over the country average.

Where do BBC Sport fans live in United States?

BBC Sport fans in United States are most concentrated in New York (reach 108,619), California (reach 100,235), and Florida (reach 90,684). These three regions account for the largest share of the active audience.

What other brands do BBC Sport fans also like?

Beyond BBC Sport itself, the audience over-indexes on Kevin De Bruyne (35.37×), Jamie Carragher (80.77×), BBC Food (71.63×), and Lille OSC (58.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.