Rascasse Audience Intelligence

BBC Sport Audience in United States

A data profile of the people who buy, follow and care about BBC Sport in United States — modelled from more than twelve digital signal sources. BBC Sport has an estimated audience of 761,231 people in United States.

#312among TV Channel in United States#2649in Sports

The average BBC Sport fan in United States is 40.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include The Championships, Wimbledon, Jamie Carragher, Kevin De Bruyne, with strongest over-indexing on The Championships, Wimbledon (21.35× the country average).

Demographically, the BBC Sport audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBC Sport fan in United States is more male, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for The Championships, Wimbledon.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC Sport profile in United States.

Audience size
761K
in United States
Gender
38.1%♀
61.9% male
Age
40.1
average years
Country rank
#28354
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BBC Sport

38.1% are female, 61.9% are male, average age 40.1.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for BBC Sport audience in United States
MetricValue
Female38.1%
Male61.9%
Average age40.1
Estimated audience size761,231
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the BBC Sport audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

2.7%

of the worldwide BBC Sport audience comes from United States.

Worldwide audience distribution share by country for BBC Sport
CountryShare
United Kingdom64.4%
India3.4%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC Sport audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC Sport fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.97×
02New York~100K2.63×
03Maryland~30K2.33×
04Massachusetts~30K2.07×
05Connecticut~10K2.03×
06Florida~90K1.78×
07New Jersey~30K1.69×
08Virginia~30K1.57×
09Nevada~10K1.43×
10Alaska~2K1.29×
11Maine~3K1.27×
12Rhode Island~3K1.23×
13California~90K1.16×
14Minnesota~10K1.12×
15Delaware~2K1.12×
16Georgia~20K1.10×
17North Carolina~20K1.07×
18New Hampshire~3K1.02×
19Colorado~10K1.00×
20Texas~60K0.99×
21South Carolina~10K0.97×
22Washington~10K0.95×
23Vermont~1K0.91×
24Pennsylvania~20K0.90×
25Illinois~20K0.90×
26Wyoming<1K0.89×
27Montana~2K0.86×
28Hawaii~3K0.83×
29Oregon~7K0.81×
30Kansas~4K0.76×
31West Virginia~3K0.75×
32Michigan~10K0.72×
33Ohio~20K0.71×
34Arizona~10K0.71×
35Tennessee~10K0.67×
36Iowa~4K0.62×
37New Mexico~2K0.62×
38Indiana~8K0.61×
39Kentucky~5K0.59×
40South Dakota<1K0.58×
41Missouri~7K0.56×
42Arkansas~3K0.52×
43Idaho~2K0.52×
44Louisiana~5K0.51×
45Utah~3K0.49×
46Wisconsin~5K0.48×
47Mississippi~3K0.42×
48Nebraska~1K0.41×
49Alabama~4K0.39×
50Oklahoma~3K0.39×
Fig. 06

Affinity by region

Affinity by region — BBC Sport, United States
0.39×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBC Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBC Sport audience
#·InterestCategoryAffinity×
01United Nations Global CompactPolitics & Society122.25×
02Patrick VieiraSports100.12×
03Jamie CarragherSports80.77×
04BBC FoodFood & Beverages71.63×
05Alex FergusonSports61.72×
06Lille OSCSports58.32×
07David LuizSports48.63×
08Eric CantonaSports39.63×
09Kevin De BruyneSports35.37×
10Eden HazardSports35.13×
11Wayne RooneySports31.45×
12La Gazzetta dello SportSports29.33×
13Chris EvertSports24.34×
14The Championships, WimbledonSports21.35×
15Marca (newspaper)News18.63×
16WABC-TVMovies & TV17.40×
17Paris Saint-GermainSports9.36×
18Premier LeagueSports6.27×
19FIFA World CupSports2.98×
20FIFA World Cup 2026Sports2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBC Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBC Sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.47×
Early Adopter MentalityPOWER1.47×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBC Sport audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
CreativityOPEN1.04×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BBC Sport have in United States?

BBC Sport has an estimated audience of 761,231 people in United States, concentrated in New York and California.

02

What is the gender split and age of BBC Sport fans?

38.1% of BBC Sport fans are female, 61.9% are male, with an average age of 40.1 years.

03

Which brands do BBC Sport fans like most?

BBC Sport fans show strongest brand affinity for The Championships, Wimbledon (21.35×), Jamie Carragher (80.77×), and Kevin De Bruyne (35.37×) over the country average.

04

Where do BBC Sport fans live in United States?

BBC Sport fans in United States are most concentrated in New York (reach ~100K), California (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BBC Sport fans also like?

Beyond BBC Sport itself, the audience over-indexes on Jamie Carragher (80.77×), Kevin De Bruyne (35.37×), BBC Food (71.63×), and Patrick Vieira (100.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See BBC Sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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