BEL Furniture Audience in United States

BEL Furniture has an estimated audience of 288,197 people in United States. 46.5% are female, 53.5% are male, average age 35.3. Top regions: Texas, Michigan, Florida. Top brand affinities: Nationality, Panama, Kansas, Nurse education, Soldering iron.
The average BEL Furniture fan in United States is 35.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Michigan, Florida. Top brand affinities include Nationality, Panama, Kansas, with strongest over-indexing on Nationality (5.31× the country average). Demographically, the BEL Furniture audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics of BEL Furniture fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 35.3 |
| Estimated audience size | 288,197 |
Audience persona
The typical BEL Furniture fan in United States is balanced, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 216,148 | 36.66× |
| Michigan | 16,109 | 2.14× |
| Florida | 6,996 | 0.36× |
| Louisiana | 5,811 | 1.56× |
| California | 4,420 | 0.14× |
| New York | 2,581 | 0.16× |
| Pennsylvania | 2,351 | 0.24× |
| Illinois | 2,304 | 0.24× |
| Georgia | 2,291 | 0.26× |
| North Carolina | 1,732 | 0.2× |
| Tennessee | 1,391 | 0.24× |
| Ohio | 1,374 | 0.15× |
| Alabama | 1,329 | 0.33× |
| Virginia | 1,325 | 0.19× |
| Oklahoma | 1,297 | 0.41× |
| Washington | 1,174 | 0.2× |
| Mississippi | 1,131 | 0.48× |
| Arizona | 1,051 | 0.18× |
| Colorado | 1,048 | 0.23× |
| Missouri | 1,019 | 0.22× |
| Arkansas | 884 | 0.37× |
| New Jersey | 795 | 0.11× |
| Maryland | 739 | 0.15× |
| Indiana | 724 | 0.14× |
| South Carolina | 655 | 0.15× |
| Wisconsin | 649 | 0.15× |
| Massachusetts | 601 | 0.11× |
| Kansas | 569 | 0.25× |
| Nevada | 568 | 0.2× |
| Minnesota | 565 | 0.14× |
| Kentucky | 561 | 0.16× |
| Iowa | 508 | 0.21× |
| Oregon | 398 | 0.12× |
| Utah | 381 | 0.15× |
| New Mexico | 330 | 0.23× |
| Nebraska | 316 | 0.22× |
| Connecticut | 271 | 0.09× |
| Hawaii | 247 | 0.2× |
| West Virginia | 243 | 0.18× |
| Alaska | 224 | 0.36× |
| Idaho | 207 | 0.14× |
| Montana | 195 | 0.24× |
| South Dakota | 192 | 0.29× |
| Washington, District of Columbia | 192 | 0.22× |
| North Dakota | 187 | 0.32× |
| New Hampshire | 185 | 0.16× |
| Wyoming | 181 | 0.42× |
| Rhode Island | 178 | 0.19× |
| Maine | 178 | 0.17× |
| Vermont | 175 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.31× | Politics & Society |
| Panama | 2.27× | Travel & Leisure |
| Kansas | 1.57× | Travel & Leisure |
| Nurse education | 1.86× | Kids & Family |
| Soldering iron | 1.77× | Home & Garden |
| edureka | 19.49× | Business & Career |
| Buying a House | 2.23× | Home & Garden |
| All You Can Eat | 3.13× | Food & Beverages |
| Lebanese cuisine | 2.37× | Food & Beverages |
| Handmade Gifts | 1.56× | Kids & Family |
| Moe Howard | 2.78× | Movies & TV |
| Roger Federer | 1.96× | Sports |
| W. Kamau Bell | 6.81× | Movies & TV |
| Roth IRA | 2.03× | Business & Career |
| Geothermal heating | 2.52× | Home & Garden |
| France Info | 8.59× | Movies & TV |
| Cincinnati Bearcats | 2.49× | Sports |
| Charlamagne Tha God | 2.27× | Movies & TV |
| REO Speedwagon | 1.82× | Music & Radio |
| Hooey | 3.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.69 |
| Convenience Orientation | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.52 |
| Quality Awareness | PREMIUM | 1.35 |
| Indulgence | JOY | 1.25 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Japan | 2.2% |
| United Kingdom | 0.9% |
See BEL Furniture audiences in other countries
More Furniture shop audiences in United States
- Habitat (6,878,088)
- American Furniture Warehouse (2,927,878)
- Havertys (1,609,963)
- Raymour & Flanigan (1,422,382)
- American Signature (1,407,146)
Frequently asked questions
How many fans does BEL Furniture have in United States?
BEL Furniture has an estimated audience of 288,197 people in United States, concentrated in Texas and Michigan.
What is the gender split and age of BEL Furniture fans?
46.5% of BEL Furniture fans are female, 53.5% are male, with an average age of 35.3 years.
Which brands do BEL Furniture fans like most?
BEL Furniture fans show strongest brand affinity for Nationality (5.31×), Panama (2.27×), and Kansas (1.57×) over the country average.
Where do BEL Furniture fans live in United States?
BEL Furniture fans in United States are most concentrated in Texas (reach 216,148), Michigan (reach 16,109), and Florida (reach 6,996). These three regions account for the largest share of the active audience.
What other brands do BEL Furniture fans also like?
Beyond BEL Furniture itself, the audience over-indexes on Panama (2.27×), Kansas (1.57×), Nurse education (1.86×), and Soldering iron (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BEL Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.