Rascasse Audience Intelligence

BEL Furniture Target Market in United States

A data profile of the people who buy, follow and care about BEL Furniture in United States — modelled from more than twelve digital signal sources. BEL Furniture has an estimated audience of 285,696 people in United States.

#12among Furniture shop in United States#5140among Brand in United States#691in Shopping

The average BEL Furniture fan in United States is 35.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Michigan, Florida.

Top brand affinities include Din Tai Fung, Google Photos, Dollar Tree, with strongest over-indexing on Din Tai Fung (24.34× the country average).

Demographically, the BEL Furniture audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BEL Furniture fan in United States is balanced, around 35.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Din Tai Fung.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BEL Furniture profile in United States.

Audience size
286K
in United States
Gender
46.5%♀
53.5% male
Age
35.3
average years
Country rank
#49560
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BEL Furniture

46.5% are female, 53.5% are male, average age 35.3.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for BEL Furniture audience in United States
MetricValue
Female46.5%
Male53.5%
Average age35.3
Estimated audience size285,696
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the BEL Furniture audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3921%
40-4923%
50+8%
Fig. 04

Worldwide distribution

95.4%

of the worldwide BEL Furniture audience comes from United States.

Worldwide audience distribution share by country for BEL Furniture
CountryShare
United States95.4%
Japan2.2%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BEL Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

BEL Furniture customers by region in United States
#RegionReachAffinity×
01Texas~200K35.11×
02Michigan~20K2.38×
03Louisiana~6K1.49×
04Alaska<1K0.89×
05Vermont<1K0.89×
06North Dakota<1K0.88×
07South Dakota<1K0.87×
08Montana<1K0.86×
09Rhode Island<1K0.85×
10Idaho~1K0.84×
11Hawaii~1K0.84×
12New Hampshire<1K0.84×
13Maine<1K0.84×
14Delaware<1K0.84×
15West Virginia~1K0.83×
16Mississippi~2K0.79×
17Nebraska~1K0.78×
18New Mexico~1K0.78×
19Washington, District of Columbia<1K0.77×
20Connecticut~2K0.76×
21Utah~2K0.73×
22Arkansas~2K0.72×
23Iowa~2K0.71×
24Kansas~2K0.70×
25Oregon~2K0.69×
26Kentucky~2K0.67×
27Oklahoma~2K0.67×
28Nevada~2K0.67×
29Alabama~3K0.63×
30South Carolina~3K0.62×
31Wisconsin~3K0.61×
32Minnesota~3K0.61×
33Massachusetts~3K0.59×
34Indiana~3K0.58×
35Maryland~3K0.57×
36Missouri~3K0.57×
37Tennessee~3K0.55×
38Colorado~2K0.55×
39New Jersey~4K0.54×
40Arizona~3K0.53×
41Washington~3K0.50×
42Pennsylvania~5K0.49×
43Virginia~3K0.48×
44Georgia~4K0.47×
45Ohio~4K0.46×
46North Carolina~4K0.46×
47Florida~9K0.44×
48Illinois~4K0.42×
49New York~6K0.34×
50California~8K0.27×
Fig. 06

Affinity by region

Affinity by region — BEL Furniture, United States
0.27×1.00×35.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BEL Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BEL Furniture audience
#·InterestCategoryAffinity×
01Din Tai FungFood & Beverages24.34×
02Google PhotosTechnology & Electronics9.62×
03Houston AstrosSports8.40×
04Houston TexansSports6.50×
05Credit (finance)Business & Career5.02×
06United Parcel ServiceBusiness & Career4.85×
07Dollar TreeShopping4.37×
08Home AppliancesHome & Garden3.03×
09Hobby LobbyHome & Garden2.73×
10Beauty salonsBeauty & Wellness2.43×
11T-MobileTechnology & Electronics2.43×
12InsuranceBusiness & Career2.40×
13FurnitureHome & Garden2.24×
14Home improvementHome & Garden2.23×
15WalmartShopping2.21×
16PinterestInternet & Social Media2.13×
17SmartphonesTechnology & Electronics2.00×
18RecipesFood & Beverages1.92×
19Alcoholic beveragesFood & Beverages1.85×
20CookingFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BEL Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BEL Furniture audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.15×
Family OrientationCONSERVATISM1.99×
Price SensitivityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BEL Furniture audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.52×
Early Adopter MentalityPOWER0.57×
Risk AppetiteTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BEL Furniture's target market in United States?

BEL Furniture's target market in United States covers an estimated 285,696 people, concentrated in Texas and Michigan.

02

What is the gender split and age of BEL Furniture customers?

46.5% of the BEL Furniture audience are female, 53.5% are male, with an average age of 35.3 years.

03

Which brands do BEL Furniture fans like most?

BEL Furniture fans show strongest brand affinity for Din Tai Fung (24.34×), Google Photos (9.62×), and Dollar Tree (4.37×) over the country average.

04

Where do BEL Furniture fans live in United States?

BEL Furniture fans in United States are most concentrated in Texas (reach ~200K), Michigan (reach ~20K), and Florida (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do BEL Furniture fans also like?

Beyond BEL Furniture itself, the audience over-indexes on Google Photos (9.62×), Dollar Tree (4.37×), Houston Astros (8.4×), and United Parcel Service (4.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See BEL Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BEL Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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