Hooey Audience in United States
Hooey has an estimated audience of 292,299 people in United States. 41.3% are female, 58.7% are male, average age 36.7. Top regions: Texas, California, Tennessee. Top brand affinities: Tech News, Morphine (band), Product design, Nebraska, Pro-Ject.
The average Hooey fan in United States is 36.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Tennessee. Top brand affinities include Tech News, Morphine (band), Product design, with strongest over-indexing on Tech News (30.67× the country average). Demographically, the Hooey audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Hooey fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 36.7 |
| Estimated audience size | 292,299 |
Audience persona
The typical Hooey fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 39,580 | 1.58× |
| California | 11,795 | 0.37× |
| Tennessee | 8,138 | 1.39× |
| Kentucky | 8,126 | 2.22× |
| Ohio | 7,852 | 0.87× |
| Florida | 7,658 | 0.39× |
| Missouri | 7,444 | 1.58× |
| Illinois | 6,365 | 0.65× |
| North Carolina | 6,169 | 0.7× |
| Pennsylvania | 6,004 | 0.61× |
| Oklahoma | 5,935 | 1.83× |
| Indiana | 5,607 | 1.05× |
| Colorado | 5,403 | 1.17× |
| Arizona | 5,294 | 0.89× |
| Georgia | 4,723 | 0.52× |
| Virginia | 4,522 | 0.64× |
| Alabama | 4,416 | 1.08× |
| New York | 4,073 | 0.25× |
| Washington | 3,951 | 0.67× |
| Minnesota | 3,871 | 0.92× |
| Utah | 3,871 | 1.48× |
| Kansas | 3,818 | 1.66× |
| Arkansas | 3,741 | 1.55× |
| Oregon | 3,617 | 1.08× |
| Iowa | 3,547 | 1.47× |
| West Virginia | 3,301 | 2.43× |
| New Mexico | 3,233 | 2.21× |
| Michigan | 3,222 | 0.42× |
| Idaho | 2,943 | 2.01× |
| Louisiana | 2,820 | 0.75× |
| Wisconsin | 2,604 | 0.59× |
| Nebraska | 2,176 | 1.48× |
| Mississippi | 2,079 | 0.86× |
| South Carolina | 2,059 | 0.47× |
| Montana | 1,927 | 2.38× |
| South Dakota | 1,699 | 2.52× |
| Nevada | 1,674 | 0.59× |
| North Dakota | 1,259 | 2.1× |
| Maryland | 1,250 | 0.25× |
| New Jersey | 1,159 | 0.16× |
| Wyoming | 1,112 | 2.57× |
| Massachusetts | 912 | 0.16× |
| Connecticut | 536 | 0.18× |
| Maine | 327 | 0.31× |
| Alaska | 297 | 0.48× |
| New Hampshire | 296 | 0.26× |
| Hawaii | 294 | 0.23× |
| Washington, District of Columbia | 239 | 0.27× |
| Vermont | 185 | 0.36× |
| Delaware | 181 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 30.67× | Technology & Electronics |
| Morphine (band) | 20× | Music & Radio |
| Product design | 2.7× | Business & Career |
| Nebraska | 3.3× | Travel & Leisure |
| Pro-Ject | 4.94× | Music & Radio |
| Governor of Michigan | 8.39× | Politics & Society |
| Jesse Plemons | 3.85× | Movies & TV |
| Urban Outfitters | 1.7× | Shopping |
| Hibachi | 6.96× | Food & Beverages |
| Hipster | 8.34× | Politics & Society |
| Elsword | 13.51× | Games |
| Kay Arthur | 19.07× | Literature |
| Grinch | 3.06× | Movies & TV |
| Issam Jemâa | 322.59× | Sports |
| Macha | 8.43× | Food & Beverages |
| Google Home | 4.51× | Technology & Electronics |
| Wok | 4.49× | Food & Beverages |
| Cherish (group) | 7.38× | Music & Radio |
| UK garage | 3.68× | Music & Radio |
| Vocal harmony | 3.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.45 |
| DIY Mentality | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.1% |
| Mexico | 5.6% |
| Canada | 2.5% |
See Hooey audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Hooey have in United States?
Hooey has an estimated audience of 292,299 people in United States, concentrated in Texas and California.
What is the gender split and age of Hooey fans?
41.3% of Hooey fans are female, 58.7% are male, with an average age of 36.7 years.
Which brands do Hooey fans like most?
Hooey fans show strongest brand affinity for Tech News (30.67×), Morphine (band) (20×), and Product design (2.7×) over the country average.
Where do Hooey fans live in United States?
Hooey fans in United States are most concentrated in Texas (reach 39,580), California (reach 11,795), and Tennessee (reach 8,138). These three regions account for the largest share of the active audience.
What other brands do Hooey fans also like?
Beyond Hooey itself, the audience over-indexes on Morphine (band) (20×), Product design (2.7×), Nebraska (3.3×), and Pro-Ject (4.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hooey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.