Hooey Audience in United States

Hooey has an estimated audience of 292,299 people in United States. 41.3% are female, 58.7% are male, average age 36.7. Top regions: Texas, California, Tennessee. Top brand affinities: Supercuts, CarGurus, Pilar Rubio, Google Maps, Capital One.

The average Hooey fan in United States is 36.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Tennessee. Top brand affinities include Supercuts, CarGurus, Pilar Rubio, with strongest over-indexing on Supercuts (54.46× the country average). Demographically, the Hooey audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Hooey fans

Demographic split for Hooey audience in United States
MetricValue
Female41.3%
Male58.7%
Average age36.7
Estimated audience size292,299

Audience persona

The typical Hooey fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Supercuts.

Top regions in United States

Top regions ranked by reach for Hooey in United States
RegionReachAffinity
Texas39,5801.58×
California11,7950.37×
Tennessee8,1381.39×
Kentucky8,1262.22×
Ohio7,8520.87×
Florida7,6580.39×
Missouri7,4441.58×
Illinois6,3650.65×
North Carolina6,1690.7×
Pennsylvania6,0040.61×
Oklahoma5,9351.83×
Indiana5,6071.05×
Colorado5,4031.17×
Arizona5,2940.89×
Georgia4,7230.52×
Virginia4,5220.64×
Alabama4,4161.08×
New York4,0730.25×
Washington3,9510.67×
Minnesota3,8710.92×
Utah3,8711.48×
Kansas3,8181.66×
Arkansas3,7411.55×
Oregon3,6171.08×
Iowa3,5471.47×
West Virginia3,3012.43×
New Mexico3,2332.21×
Michigan3,2220.42×
Idaho2,9432.01×
Louisiana2,8200.75×
Wisconsin2,6040.59×
Nebraska2,1761.48×
Mississippi2,0790.86×
South Carolina2,0590.47×
Montana1,9272.38×
South Dakota1,6992.52×
Nevada1,6740.59×
North Dakota1,2592.1×
Maryland1,2500.25×
New Jersey1,1590.16×
Wyoming1,1122.57×
Massachusetts9120.16×
Connecticut5360.18×
Maine3270.31×
Alaska2970.48×
New Hampshire2960.26×
Hawaii2940.23×
Washington, District of Columbia2390.27×
Vermont1850.36×
Delaware1810.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hooey audience
BrandAffinityCategory
Supercuts54.46×Beauty & Wellness
CarGurus18.85×Cars & Mobility
Pilar Rubio322.59×Movies & TV
Google Maps8.93×Internet & Social Media
Capital One8.28×Business & Career
Circle K12.04×Shopping
Sarah Jessica Parker22.11×Movies & TV
Boot Barn14.91×Fashion & Accessoires
Horoscope13.08×Health
The O.C.31.59×Movies & TV
Indeed.com5.35×Business & Career
AccuWeather7.59×Home & Garden
Ariat16.08×Fashion & Accessoires
Enterprise Rent-A-Car6.73×Cars & Mobility
Kendra Scott11.55×Fashion & Accessoires
Blended whiskey12.64×Food & Beverages
Aaron Rodgers6.42×Sports
Shania Twain15.66×Music & Radio
Day trading11.51×Business & Career
LeAnn Rimes15.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hooey audience
TraitClusterScore
Risk AppetiteTHRILL2.45
DIY MentalityTHRILL1.32
PatriotismCONSERVATISM1.31
Need for SecurityCONSERVATISM1.28
TraditionCONSERVATISM1.21
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Hooey
CountryShare
United States86.1%
Mexico5.6%
Canada2.5%

See Hooey audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hooey have in United States?

Hooey has an estimated audience of 292,299 people in United States, concentrated in Texas and California.

What is the gender split and age of Hooey fans?

41.3% of Hooey fans are female, 58.7% are male, with an average age of 36.7 years.

Which brands do Hooey fans like most?

Hooey fans show strongest brand affinity for Supercuts (54.46×), CarGurus (18.85×), and Pilar Rubio (322.59×) over the country average.

Where do Hooey fans live in United States?

Hooey fans in United States are most concentrated in Texas (reach 39,580), California (reach 11,795), and Tennessee (reach 8,138). These three regions account for the largest share of the active audience.

What other brands do Hooey fans also like?

Beyond Hooey itself, the audience over-indexes on CarGurus (18.85×), Pilar Rubio (322.59×), Google Maps (8.93×), and Capital One (8.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hooey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.