Rascasse Audience Intelligence

Ben Affleck Audience in United States

A data profile of the people who buy, follow and care about Ben Affleck in United States — modelled from more than twelve digital signal sources. Ben Affleck has an estimated audience of 9,162,080 people in United States.

#75among Actor Actress or TV Star in United States#230among Person in United States#298in Movies & TV

The average Ben Affleck fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Henry Cavill, Superman, Gwyneth Paltrow, with strongest over-indexing on Henry Cavill (12.99× the country average).

Demographically, the Ben Affleck audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ben Affleck fan in United States is more female, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Henry Cavill.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ben Affleck profile in United States.

Audience size
9.2M
in United States
Gender
56.9%♀
43.1% male
Age
35.7
average years
Country rank
#3912
Person in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ben Affleck fans

56.9% are female, 43.1% are male, average age 35.7.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Ben Affleck audience in United States
MetricValue
Female56.9%
Male43.1%
Average age35.7
Estimated audience size9,162,080
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Ben Affleck audience in United States
Age bracketShare%
16-1922%
20-2927%
30-3924%
40-4917%
50+10%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Ben Affleck audience comes from United States.

Worldwide audience distribution share by country for Ben Affleck
CountryShare
United States32.1%
Germany4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ben Affleck audience in United States is strongest.

Fig. 05

Top regions by affinity

Ben Affleck fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.48×
02Connecticut~100K1.30×
03New Hampshire~50K1.28×
04Rhode Island~40K1.25×
05New Jersey~300K1.15×
06Maine~40K1.14×
07California~1.5M1.13×
08Arizona~200K1.09×
09New Mexico~60K1.08×
10Florida~700K1.07×
11Illinois~400K1.07×
12Kentucky~100K1.07×
13New York~600K1.06×
14Hawaii~50K1.05×
15Nevada~100K1.04×
16Utah~100K1.04×
17Pennsylvania~400K1.03×
18Washington~200K1.03×
19Oregon~100K1.03×
20Texas~900K1.01×
21Michigan~300K1.01×
22Ohio~300K0.99×
23Oklahoma~100K0.99×
24Vermont~20K0.99×
25Tennessee~200K0.98×
26Wisconsin~200K0.98×
27Virginia~200K0.97×
28Missouri~200K0.97×
29Colorado~200K0.96×
30Minnesota~100K0.96×
31Idaho~50K0.96×
32West Virginia~50K0.96×
33Arkansas~80K0.95×
34Kansas~80K0.95×
35Maryland~200K0.94×
36Montana~30K0.94×
37Georgia~300K0.93×
38North Carolina~300K0.93×
39Indiana~200K0.92×
40Iowa~80K0.92×
41South Carolina~100K0.91×
42Nebraska~50K0.91×
43Delaware~30K0.90×
44Alabama~100K0.89×
45North Dakota~20K0.89×
46Washington, District of Columbia~30K0.87×
47Louisiana~100K0.84×
48Alaska~20K0.83×
49Mississippi~70K0.82×
50South Dakota~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Ben Affleck, United States
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ben Affleck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ben Affleck audience
#·InterestCategoryAffinity×
01Henry CavillMovies & TV12.99×
02Gwyneth PaltrowMovies & TV8.87×
03International educationBusiness & Career8.42×
04George ClooneyMovies & TV7.06×
05Brad PittMovies & TV4.90×
06Rotten TomatoesMovies & TV4.50×
07Chris PrattMovies & TV3.85×
08Ryan ReynoldsMovies & TV3.84×
09Anne HathawayMovies & TV3.65×
10True DetectiveMovies & TV3.32×
11Leonardo DiCaprioMovies & TV3.30×
12Tom CruiseMovies & TV3.16×
13Adam SandlerMovies & TV2.84×
14SupermanMovies & TV2.57×
15TMZInternet & Social Media1.99×
16BatmanMovies & TV1.98×
17RedditInternet & Social Media1.93×
18RadioTechnology & Electronics1.60×
19SubwayFood & Beverages1.57×
20HBOMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ben Affleck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ben Affleck audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
Convenience OrientationPREMIUM1.34×
IndividualismJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ben Affleck audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Risk AppetiteTHRILL0.75×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ben Affleck have in United States?

Ben Affleck has an estimated audience of 9,162,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ben Affleck fans?

56.9% of Ben Affleck fans are female, 43.1% are male, with an average age of 35.7 years.

03

Which brands do Ben Affleck fans like most?

Ben Affleck fans show strongest brand affinity for Henry Cavill (12.99×), Superman (2.57×), and Gwyneth Paltrow (8.87×) over the country average.

04

Where do Ben Affleck fans live in United States?

Ben Affleck fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ben Affleck fans also like?

Beyond Ben Affleck itself, the audience over-indexes on Superman (2.57×), Gwyneth Paltrow (8.87×), George Clooney (7.06×), and Brad Pitt (4.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Ben Affleck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Affleck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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