Benjamin Franklin Audience in United States

Benjamin Franklin logo

Benjamin Franklin has an estimated audience of 3,294,082 people in United States. 58.6% are female, 41.4% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, headspace, Cherish (group), Wok.

The average Benjamin Franklin fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Benjamin Franklin audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Benjamin Franklin fans

Demographic split for Benjamin Franklin audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.8
Estimated audience size3,294,082

Audience persona

The typical Benjamin Franklin fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Benjamin Franklin in United States
RegionReachAffinity
California446,6201.23×
Texas373,3721.32×
Florida278,4541.25×
New York186,2631.01×
Pennsylvania143,0951.29×
Georgia124,9341.23×
North Carolina112,1111.13×
Illinois108,0940.99×
Ohio94,6240.93×
New Jersey92,7181.11×
Virginia91,9331.15×
Tennessee79,9731.21×
Arizona79,7901.19×
Massachusetts78,3561.21×
Michigan78,1840.91×
Washington73,2541.11×
Indiana59,7010.99×
Maryland58,1201.03×
Missouri50,8910.96×
South Carolina50,1871.01×
Alabama49,5761.08×
Louisiana47,9841.13×
Colorado47,4710.91×
Wisconsin40,1550.81×
Kentucky39,7630.96×
Oklahoma38,4081.05×
Minnesota38,2690.81×
Oregon36,4360.96×
Nevada35,0121.1×
Connecticut32,7100.99×
Utah31,7531.08×
Mississippi29,0511.07×
Arkansas26,0120.96×
Kansas25,6830.99×
Iowa22,3040.82×
Idaho15,9460.97×
New Mexico15,0390.91×
Hawaii14,5501.03×
Nebraska14,4040.87×
West Virginia13,8870.91×
Washington, District of Columbia12,1111.22×
New Hampshire10,8700.84×
Maine9,1330.77×
Rhode Island8,8370.84×
Delaware8,4090.93×
Montana7,3120.8×
Alaska6,1800.88×
South Dakota5,7250.75×
North Dakota5,5610.82×
Vermont4,1910.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Benjamin Franklin audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
headspace16.2×Health
Cherish (group)18.16×Music & Radio
Wok10.34×Food & Beverages
Governor of Michigan11.61×Politics & Society
Goop7.81×Internet & Social Media
Urban Outfitters2.56×Shopping
Google Home8.04×Technology & Electronics
Grace Slick10.54×Music & Radio
Fairy godmother8.8×Literature
Cryptic crossword17.8×Technology & Electronics
Ira Glass17.64×Music & Radio
Israel2.13×Travel & Leisure
Goma17.64×Travel & Leisure
Kikar HaShabbat15.27×News
El Paso County, Colorado10.68×Travel & Leisure
TV Fanatic8.8×Movies & TV
Hipster7.62×Politics & Society
Guitar pedalboard14.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Benjamin Franklin audience
TraitClusterScore
PatriotismCONSERVATISM2.76
Career OrientationPOWER1.35
Need for SecurityCONSERVATISM1.31
Quality AwarenessPREMIUM1.29
SpiritualityBALANCE1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Benjamin Franklin
CountryShare
United States40.9%
Brazil4.3%
India3.5%

See Benjamin Franklin audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Benjamin Franklin have in United States?

Benjamin Franklin has an estimated audience of 3,294,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Benjamin Franklin fans?

58.6% of Benjamin Franklin fans are female, 41.4% are male, with an average age of 43.8 years.

Which brands do Benjamin Franklin fans like most?

Benjamin Franklin fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and headspace (16.2×) over the country average.

Where do Benjamin Franklin fans live in United States?

Benjamin Franklin fans in United States are most concentrated in California (reach 446,620), Texas (reach 373,372), and Florida (reach 278,454). These three regions account for the largest share of the active audience.

What other brands do Benjamin Franklin fans also like?

Beyond Benjamin Franklin itself, the audience over-indexes on Lulu 黃路梓茵 (20×), headspace (16.2×), Cherish (group) (18.16×), and Wok (10.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Benjamin Franklin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.