Big Fish Games Audience in United States

Big Fish Games logo

Big Fish Games has an estimated audience of 396,488 people in United States. 44.3% are female, 55.7% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Elsword, Mount Hermon, Justice, Israel.

The average Big Fish Games fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Elsword, Mount Hermon, with strongest over-indexing on Pro-Ject (16.16× the country average). Demographically, the Big Fish Games audience skews more male with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Big Fish Games fans

Demographic split for Big Fish Games audience in United States
MetricValue
Female44.3%
Male55.7%
Average age40.0
Estimated audience size396,488

Audience persona

The typical Big Fish Games fan in United States is more male, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Big Fish Games in United States
RegionReachAffinity
California29,7510.68×
Texas25,1210.74×
Florida23,7520.88×
New York15,7840.71×
Washington13,7211.73×
Michigan13,5331.31×
Ohio13,3641.09×
Pennsylvania13,3441×
Illinois12,9260.98×
North Carolina11,5680.97×
Georgia9,5000.78×
Tennessee8,4361.06×
Missouri8,2891.3×
Virginia8,1640.85×
Indiana8,0611.11×
Arizona7,5580.93×
Massachusetts7,2630.93×
Wisconsin6,8521.15×
New Jersey6,7490.67×
Alabama6,5161.18×
Louisiana5,9851.17×
Oregon5,9841.32×
Kentucky5,4761.1×
Maryland5,4060.79×
Colorado5,3680.86×
Oklahoma5,2431.19×
South Carolina5,2350.88×
Minnesota4,6480.82×
Nevada4,1801.09×
Iowa3,9831.22×
Arkansas3,6231.11×
Utah3,1640.89×
Connecticut3,0010.75×
Kansas2,9520.94×
West Virginia2,8101.52×
Mississippi2,5550.78×
Maine2,1981.55×
Rhode Island2,0571.63×
Idaho2,0061.01×
New Hampshire1,6941.08×
New Mexico1,5780.79×
Nebraska1,5720.79×
Hawaii1,4570.85×
Delaware1,2151.11×
Montana1,0390.94×
Wyoming7261.24×
North Dakota6980.86×
Alaska6720.79×
Vermont6180.89×
South Dakota5550.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Fish Games audience
BrandAffinityCategory
Pro-Ject16.16×Music & Radio
Elsword20×Games
Mount Hermon27.81×Travel & Leisure
Justice2.92×Politics & Society
Israel2.06×Travel & Leisure
Iowa Lottery9.9×Games
Jeep Jamboree20×Cars & Mobility
Minnesota1.5×Travel & Leisure
edureka30.5×Business & Career
Nationality1.64×Politics & Society
Jesse Plemons2.5×Movies & TV
Bank account1.71×Business & Career
Nebraska Cornhuskers football2.45×Sports
Nebraska Cornhuskers5.62×Sports
Staycation2.09×Home & Garden
Noodle (Gorillaz)2.25×Music & Radio
Graham Greene3.82×Literature
Sub Zero (Official)5.92×Literature
Home staging2.98×Home & Garden
Jeremy Riddle20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Fish Games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
Family OrientationCONSERVATISM1.61
Price SensitivityPREMIUM1.44
Need for SecurityCONSERVATISM1.34
Career OrientationPOWER1.28
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Big Fish Games
CountryShare
United States39.9%
India10.7%
United Kingdom5.6%

See Big Fish Games audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Big Fish Games have in United States?

Big Fish Games has an estimated audience of 396,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Fish Games fans?

44.3% of Big Fish Games fans are female, 55.7% are male, with an average age of 40.0 years.

Which brands do Big Fish Games fans like most?

Big Fish Games fans show strongest brand affinity for Pro-Ject (16.16×), Elsword (20×), and Mount Hermon (27.81×) over the country average.

Where do Big Fish Games fans live in United States?

Big Fish Games fans in United States are most concentrated in California (reach 29,751), Texas (reach 25,121), and Florida (reach 23,752). These three regions account for the largest share of the active audience.

What other brands do Big Fish Games fans also like?

Beyond Big Fish Games itself, the audience over-indexes on Elsword (20×), Mount Hermon (27.81×), Justice (2.92×), and Israel (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Fish Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.