Big Night Live Audience in United States
Big Night Live has an estimated audience of 366,065 people in United States. 53.4% are female, 46.6% are male, average age 40.8. Top brand affinities: Elsword, Israel, Harlow, Mothercare, Goop.
Top brand affinities include Elsword, Israel, Harlow, with strongest over-indexing on Elsword (25.4× the country average). Demographically, the Big Night Live audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Big Night Live fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.8 |
| Estimated audience size | 366,065 |
Audience persona
The typical Big Night Live fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.4× | Games |
| Israel | 2.65× | Travel & Leisure |
| Harlow | 8.62× | Travel & Leisure |
| Mothercare | 1.77× | Kids & Family |
| Goop | 2.84× | Internet & Social Media |
| Japanese domestic market | 2.47× | Politics & Society |
| Kendra Scott | 1.51× | Fashion & Accessoires |
| Governor of Michigan | 3.6× | Politics & Society |
| Wok | 2.71× | Food & Beverages |
| Jeep Wagoneer | 2.23× | Cars & Mobility |
| headspace | 3.52× | Health |
| Google Home | 2.38× | Technology & Electronics |
| Home staging | 1.9× | Home & Garden |
| Hibachi | 2.72× | Food & Beverages |
| Vocal harmony | 1.54× | Music & Radio |
| Hocus Pocus | 1.62× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 2.1× | Cars & Mobility |
| Stamp collecting | 1.58× | Home & Garden |
| Cherish (group) | 3.53× | Music & Radio |
| Grace Slick | 2.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Indulgence | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| Canada | 0.3% |
| United Kingdom | 0.2% |
See Big Night Live audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Night Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.