Billboard Audience in United States
Billboard has an estimated audience of 2,154,160 people in United States. 46.0% are female, 54.0% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Jingoism, Israel, Historic site.
The average Billboard fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Jingoism, with strongest over-indexing on Lulu 黃路梓茵 (10.83× the country average). Demographically, the Billboard audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Billboard fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.2 |
| Estimated audience size | 2,154,160 |
Audience persona
The typical Billboard fan in United States is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 332,793 | 1.4× |
| Texas | 214,203 | 1.16× |
| New York | 179,252 | 1.49× |
| Florida | 176,208 | 1.21× |
| Illinois | 85,431 | 1.19× |
| Georgia | 84,475 | 1.27× |
| Pennsylvania | 79,925 | 1.1× |
| Michigan | 70,997 | 1.26× |
| North Carolina | 70,812 | 1.09× |
| New Jersey | 70,429 | 1.29× |
| Ohio | 66,077 | 1× |
| Virginia | 59,081 | 1.13× |
| Massachusetts | 52,017 | 1.23× |
| Tennessee | 48,759 | 1.13× |
| Arizona | 47,257 | 1.07× |
| Washington | 43,446 | 1.01× |
| Maryland | 39,622 | 1.07× |
| Indiana | 38,249 | 0.97× |
| Alabama | 35,548 | 1.18× |
| Missouri | 35,548 | 1.02× |
| South Carolina | 32,215 | 0.99× |
| Louisiana | 30,951 | 1.11× |
| Minnesota | 30,634 | 0.99× |
| Colorado | 28,703 | 0.85× |
| Wisconsin | 28,436 | 0.88× |
| Kentucky | 25,034 | 0.93× |
| Oregon | 24,193 | 0.98× |
| Nevada | 23,169 | 1.11× |
| Connecticut | 22,254 | 1.03× |
| Oklahoma | 22,018 | 0.92× |
| Mississippi | 20,014 | 1.13× |
| Utah | 18,102 | 0.94× |
| Arkansas | 16,322 | 0.92× |
| Kansas | 15,998 | 0.94× |
| Iowa | 13,723 | 0.77× |
| New Mexico | 9,551 | 0.88× |
| Hawaii | 8,942 | 0.97× |
| Nebraska | 8,508 | 0.79× |
| West Virginia | 8,410 | 0.84× |
| Idaho | 8,057 | 0.75× |
| New Hampshire | 8,000 | 0.94× |
| Washington, District of Columbia | 7,965 | 1.23× |
| Rhode Island | 6,145 | 0.9× |
| Delaware | 5,860 | 0.99× |
| Maine | 5,831 | 0.76× |
| North Dakota | 3,942 | 0.89× |
| Montana | 3,779 | 0.63× |
| South Dakota | 3,603 | 0.72× |
| Alaska | 3,057 | 0.66× |
| Vermont | 2,993 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 10.83× | Movies & TV |
| Urban Outfitters | 2.14× | Shopping |
| Jingoism | 1.85× | Politics & Society |
| Israel | 1.73× | Travel & Leisure |
| Historic site | 2.87× | Arts & Culture |
| Grace Slick | 5.6× | Music & Radio |
| Wolverine (comics) | 3.3× | Literature |
| Home staging | 3.2× | Home & Garden |
| 3D printing | 1.53× | Technology & Electronics |
| JDSU | 1.82× | Business & Career |
| Chromebook | 3.26× | Technology & Electronics |
| Staycation | 1.86× | Home & Garden |
| Cam Ward | 1.9× | Sports |
| Monmouth County, New Jersey | 4.69× | Travel & Leisure |
| Wikia | 1.54× | Internet & Social Media |
| Lindy Hop | 4.46× | Music & Radio |
| Steampunk | 2.17× | Fashion & Accessoires |
| Atkins diet | 2.27× | Health |
| Nebraska Cornhuskers | 3.45× | Sports |
| N1 road (South Africa) | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.25 |
| Risk Appetite | THRILL | 1.78 |
| Early Adopter Mentality | POWER | 1.67 |
| Family Orientation | CONSERVATISM | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Brazil | 14.2% |
| Italy | 7.9% |
See Billboard audiences in other countries
More Music & Radio audiences in United States
Frequently asked questions
How many fans does Billboard have in United States?
Billboard has an estimated audience of 2,154,160 people in United States, concentrated in California and Texas.
What is the gender split and age of Billboard fans?
46.0% of Billboard fans are female, 54.0% are male, with an average age of 39.2 years.
Which brands do Billboard fans like most?
Billboard fans show strongest brand affinity for Lulu 黃路梓茵 (10.83×), Urban Outfitters (2.14×), and Jingoism (1.85×) over the country average.
Where do Billboard fans live in United States?
Billboard fans in United States are most concentrated in California (reach 332,793), Texas (reach 214,203), and New York (reach 179,252). These three regions account for the largest share of the active audience.
What other brands do Billboard fans also like?
Beyond Billboard itself, the audience over-indexes on Urban Outfitters (2.14×), Jingoism (1.85×), Israel (1.73×), and Historic site (2.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Billboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.