Bird migration Audience in United States

Bird migration logo

Bird migration has an estimated audience of 1,817,970 people in United States. 55.1% are female, 44.9% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Urban Outfitters, Product design, Electrolyte, UK garage.

The average Bird migration fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Urban Outfitters, Product design, with strongest over-indexing on Nationality (2.82× the country average). Demographically, the Bird migration audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bird migration fans

Demographic split for Bird migration audience in United States
MetricValue
Female55.1%
Male44.9%
Average age44.1
Estimated audience size1,817,970

Audience persona

The typical Bird migration fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Bird migration in United States
RegionReachAffinity
California168,9530.85×
Texas153,0940.98×
Florida117,1930.95×
New York102,3931.01×
Illinois69,5191.15×
Pennsylvania59,1010.97×
Georgia56,8921.02×
North Carolina51,7680.95×
Ohio50,6790.9×
Virginia50,0751.13×
Michigan44,3270.93×
Washington40,5641.11×
Massachusetts40,5281.13×
New Jersey38,0390.82×
Indiana36,5361.1×
Tennessee33,0270.91×
Minnesota32,6551.25×
Maryland30,9570.99×
Wisconsin30,1671.1×
Arizona29,4710.79×
Missouri28,9510.99×
Colorado25,7190.9×
Oregon24,4731.17×
Louisiana24,1531.03×
South Carolina23,2130.85×
Alabama22,3110.88×
Kentucky19,5040.86×
Oklahoma18,9170.94×
Connecticut17,9290.98×
Iowa16,9631.13×
Mississippi16,3821.09×
Kansas15,8121.1×
Arkansas14,5530.97×
Utah14,1120.87×
Nevada11,2310.64×
Idaho9,6431.06×
Nebraska9,1161×
New Mexico9,0690.99×
Maine8,3031.28×
Hawaii6,9470.89×
West Virginia6,5050.77×
Washington, District of Columbia6,3411.16×
New Hampshire6,2060.87×
Alaska6,1501.58×
Montana5,3611.06×
Rhode Island5,3120.92×
Vermont4,6891.47×
Delaware4,3910.88×
South Dakota3,8220.91×
North Dakota3,0060.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bird migration audience
BrandAffinityCategory
Nationality2.82×Politics & Society
Urban Outfitters2.1×Shopping
Product design2.04×Business & Career
Electrolyte3.23×Health
UK garage3.7×Music & Radio
Voter registration2.95×Politics & Society
Stamp collecting1.88×Home & Garden
Hebe2.52×Home & Garden
JTV (Indonesia)2.05×
Layne Staley2.38×Music & Radio
James Madison University4.24×Business & Career
WKRN-TV2.1×Movies & TV
Janitor2.06×Home & Garden
Embroidery Library4.87×Home & Garden
Isometric exercise2.3×Sports
Buying and Selling Real Estate2×Home & Garden
Mad About You3.07×Movies & TV
Brunello Cucinelli1.82×Fashion & Accessoires
Penn & Teller1.99×Movies & TV
Nasal cavity1.9×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bird migration audience
TraitClusterScore
PatriotismCONSERVATISM1.85
SpiritualityBALANCE1.68
Design AffinityPREMIUM1.65
Need for SecurityCONSERVATISM1.47
TravellingTHRILL1.46
Risk AppetiteTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Bird migration
CountryShare
United States41.7%
United Kingdom6.2%
Japan5.8%

See Bird migration audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bird migration have in United States?

Bird migration has an estimated audience of 1,817,970 people in United States, concentrated in California and Texas.

What is the gender split and age of Bird migration fans?

55.1% of Bird migration fans are female, 44.9% are male, with an average age of 44.1 years.

Which brands do Bird migration fans like most?

Bird migration fans show strongest brand affinity for Nationality (2.82×), Urban Outfitters (2.1×), and Product design (2.04×) over the country average.

Where do Bird migration fans live in United States?

Bird migration fans in United States are most concentrated in California (reach 168,953), Texas (reach 153,094), and Florida (reach 117,193). These three regions account for the largest share of the active audience.

What other brands do Bird migration fans also like?

Beyond Bird migration itself, the audience over-indexes on Urban Outfitters (2.1×), Product design (2.04×), Electrolyte (3.23×), and UK garage (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird migration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.