Rascasse Audience Intelligence

Blackboard Audience in United States

A data profile of the people who buy, follow and care about Blackboard in United States — modelled from more than twelve digital signal sources. Blackboard has an estimated audience of 507,796 people in United States.

#11329among Topic in United States#862in Literature

The average Blackboard fan in United States is 40.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, Ohio.

Top brand affinities include Microchip Technology, STMicroelectronics, University of Hanover, with strongest over-indexing on Microchip Technology (93.29× the country average).

Demographically, the Blackboard audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blackboard fan in United States is more female, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Microchip Technology.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blackboard profile in United States.

Audience size
508K
in United States
Gender
62.9%♀
37.1% male
Age
40.6
average years
Country rank
#36320
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blackboard fans

62.9% are female, 37.1% are male, average age 40.6.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Blackboard audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.6
Estimated audience size507,796
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Blackboard audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Blackboard audience comes from United States.

Worldwide audience distribution share by country for Blackboard
CountryShare
Peru24.4%
Qatar8.8%
United Arab Emirates8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blackboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Blackboard fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K5.59×
02North Dakota~5K5.06×
03New York~100K4.25×
04Alaska~4K3.78×
05Kentucky~20K2.89×
06South Carolina~20K2.71×
07Connecticut~10K2.35×
08Mississippi~8K1.86×
09Massachusetts~20K1.68×
10Ohio~20K1.58×
11Texas~60K1.48×
12Illinois~20K1.43×
13North Carolina~20K1.34×
14Rhode Island~2K1.32×
15Washington, District of Columbia~2K1.23×
16Maryland~10K1.19×
17Alabama~8K1.13×
18Kansas~4K1.01×
19West Virginia~2K0.86×
20Virginia~9K0.75×
21New Jersey~9K0.69×
22Oklahoma~4K0.68×
23Wisconsin~5K0.65×
24Georgia~10K0.61×
25Michigan~8K0.61×
26Iowa~2K0.59×
27Florida~20K0.58×
28Delaware<1K0.54×
29Missouri~4K0.44×
30Pennsylvania~7K0.42×
31New Hampshire<1K0.28×
32Minnesota~2K0.26×
33Hawaii<1K0.26×
34Vermont<1K0.26×
35Oregon~1K0.25×
36Indiana~2K0.24×
37New Mexico<1K0.24×
38South Dakota<1K0.24×
39Idaho<1K0.23×
40Montana<1K0.23×
41Arizona~2K0.22×
42Colorado~2K0.21×
43Tennessee~2K0.20×
44Nebraska<1K0.20×
45Maine<1K0.19×
46California~9K0.17×
47Louisiana<1K0.15×
48Washington~1K0.14×
49Nevada<1K0.14×
50Utah<1K0.12×
Fig. 06

Affinity by region

Affinity by region — Blackboard, United States
0.12×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blackboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blackboard audience
#·InterestCategoryAffinity×
01University of HanoverBusiness & Career124.57×
02STMicroelectronicsBusiness & Career101.79×
03Microchip TechnologyBusiness & Career93.29×
04PIC microcontrollerTechnology & Electronics70.25×
05Arts et Métiers ParisTechBusiness & Career60.64×
06Texas InstrumentsTechnology & Electronics17.74×
07University of VirginiaBusiness & Career16.18×
08Just Go with ItMovies & TV13.74×
09Engineering educationBusiness & Career11.96×
10Google VoiceTechnology & Electronics10.40×
11Google ImagesInternet & Social Media10.06×
12lsuSports9.79×
13University of AlabamaBusiness & Career9.05×
14Texas A&M UniversityBusiness & Career6.26×
15Hobby LobbyHome & Garden1.90×
16Indeed.comBusiness & Career1.73×
17Social networking serviceTechnology & Electronics1.71×
18Dollar TreeShopping1.67×
19Dollar GeneralShopping1.58×
20Kohl'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blackboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blackboard audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.56×
Luxury OrientationPREMIUM1.27×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blackboard audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
TraditionCONSERVATISM0.97×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blackboard have in United States?

Blackboard has an estimated audience of 507,796 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Blackboard fans?

62.9% of Blackboard fans are female, 37.1% are male, with an average age of 40.6 years.

03

Which brands do Blackboard fans like most?

Blackboard fans show strongest brand affinity for Microchip Technology (93.29×), STMicroelectronics (101.79×), and University of Hanover (124.57×) over the country average.

04

Where do Blackboard fans live in United States?

Blackboard fans in United States are most concentrated in New York (reach ~100K), Texas (reach ~60K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Blackboard fans also like?

Beyond Blackboard itself, the audience over-indexes on STMicroelectronics (101.79×), University of Hanover (124.57×), Google Voice (10.4×), and Google Images (10.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Blackboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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