Blue Exorcist Audience in United States

Blue Exorcist has an estimated audience of 426,812 people in United States. 48.1% are female, 51.9% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: YuYu Hakusho, High School DxD, Anime and manga fandom, Shōnen manga, Black Butler.

The average Blue Exorcist fan in United States is 27.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YuYu Hakusho, High School DxD, Anime and manga fandom, with strongest over-indexing on YuYu Hakusho (96.15× the country average). Demographically, the Blue Exorcist audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Blue Exorcist fans

Demographic split for Blue Exorcist audience in United States
MetricValue
Female48.1%
Male51.9%
Average age27.3
Estimated audience size426,812

Audience persona

The typical Blue Exorcist fan in United States is balanced, around 27.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for YuYu Hakusho.

Top regions in United States

Top regions ranked by reach for Blue Exorcist in United States
RegionReachAffinity
California56,6901.21×
Texas48,2751.32×
Florida33,5081.16×
New York24,2571.02×
Georgia17,9151.36×
Illinois14,4861.02×
North Carolina14,0151.09×
Ohio13,5651.03×
Pennsylvania13,1110.91×
Michigan11,1551×
Virginia10,7081.03×
Washington10,1661.19×
New Jersey10,0510.93×
Tennessee8,7561.02×
Arizona8,6700.99×
Indiana8,3111.07×
Maryland8,2471.12×
Missouri7,8021.13×
South Carolina6,9501.08×
Massachusetts6,8170.81×
Louisiana6,6381.21×
Kentucky6,2941.18×
Oklahoma6,1241.29×
Alabama5,9200.99×
Minnesota5,6090.92×
Colorado5,5800.83×
Wisconsin5,4070.84×
Oregon5,1041.04×
Nevada4,7881.16×
Mississippi4,2651.21×
Arkansas4,2221.2×
Connecticut3,9100.91×
Utah3,8781.01×
Kansas3,5871.07×
Iowa3,2030.91×
Hawaii2,1381.17×
Idaho2,0260.95×
New Mexico1,9230.9×
Nebraska1,8960.89×
West Virginia1,8840.95×
Maine1,1740.77×
New Hampshire1,1410.68×
Rhode Island1,1060.81×
Delaware1,0600.9×
Washington, District of Columbia9400.73×
Alaska9341.02×
Montana9290.78×
South Dakota8290.84×
North Dakota7880.9×
Vermont5930.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Exorcist audience
BrandAffinityCategory
YuYu Hakusho96.15×Literature
High School DxD53.44×Movies & TV
Anime and manga fandom12.69×Literature
Shōnen manga18.2×Literature
Black Butler74.78×Literature
Berserk (manga)41.68×Literature
Superman4.1×Movies & TV
Akame ga Kill!43.83×Literature
Disneyland Paris15.77×Travel & Leisure
Highschool of the Dead49.81×Literature
Beetlejuice5.6×Movies & TV
Dungeons & Dragons12.48×Games
Rick and Morty8×Movies & TV
Cowboy Bebop25.87×Movies & TV
Pokémon Trading Card Game18.8×Games
Autism Awareness9.69×Health
Pokémon5.69×Games
One-Punch Man20.76×Literature
Diabetes mellitus awareness6.35×Health
Cyberpunk 207717.78×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Exorcist audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.65
Early Adopter MentalityPOWER1.56
ExtroversionTHRILL1.52
SustainabilityBALANCE1.24
Urban LifestyleOPEN1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Blue Exorcist
CountryShare
United States31.8%
Brazil11.0%
Canada6.2%

See Blue Exorcist audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Blue Exorcist have in United States?

Blue Exorcist has an estimated audience of 426,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue Exorcist fans?

48.1% of Blue Exorcist fans are female, 51.9% are male, with an average age of 27.3 years.

Which brands do Blue Exorcist fans like most?

Blue Exorcist fans show strongest brand affinity for YuYu Hakusho (96.15×), High School DxD (53.44×), and Anime and manga fandom (12.69×) over the country average.

Where do Blue Exorcist fans live in United States?

Blue Exorcist fans in United States are most concentrated in California (reach 56,690), Texas (reach 48,275), and Florida (reach 33,508). These three regions account for the largest share of the active audience.

What other brands do Blue Exorcist fans also like?

Beyond Blue Exorcist itself, the audience over-indexes on High School DxD (53.44×), Anime and manga fandom (12.69×), Shōnen manga (18.2×), and Black Butler (74.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Exorcist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.