Rascasse Audience Intelligence

Blue Exorcist Audience in United States

A data profile of the people who buy, follow and care about Blue Exorcist in United States — modelled from more than twelve digital signal sources. Blue Exorcist has an estimated audience of 403,463 people in United States.

#46among Manga in United States#481among Book / Manga / Comic in United States#1031in Literature

The average Blue Exorcist fan in United States is 27.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YuYu Hakusho, High School DxD, Kiki's Delivery Service, with strongest over-indexing on YuYu Hakusho (107.41× the country average).

Demographically, the Blue Exorcist audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Exorcist fan in United States is balanced, around 27.3 years old, with strong Mindfulness tendencies and a notable affinity for YuYu Hakusho.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Exorcist profile in United States.

Audience size
403K
in United States
Gender
48.1%♀
51.9% male
Age
27.3
average years
Country rank
#41432
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue Exorcist fans

48.1% are female, 51.9% are male, average age 27.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Blue Exorcist audience in United States
MetricValue
Female48.1%
Male51.9%
Average age27.3
Estimated audience size403,463
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Blue Exorcist audience in United States
Age bracketShare%
16-1953%
20-2924%
30-3914%
40-495%
50+4%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Blue Exorcist audience comes from United States.

Worldwide audience distribution share by country for Blue Exorcist
CountryShare
United States30.6%
Brazil10.7%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Exorcist audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Exorcist fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~6K1.30×
02Georgia~20K1.29×
03Texas~50K1.28×
04Louisiana~7K1.23×
05Mississippi~4K1.23×
06Arkansas~4K1.21×
07Nevada~5K1.20×
08Kentucky~6K1.17×
09Hawaii~2K1.15×
10California~50K1.13×
11Florida~30K1.12×
12Washington~10K1.11×
13Alaska~1K1.11×
14Missouri~7K1.09×
15North Carolina~10K1.08×
16Alabama~6K1.08×
17Maryland~8K1.07×
18South Carolina~7K1.07×
19Kansas~4K1.06×
20West Virginia~2K1.06×
21Oregon~5K1.04×
22Indiana~8K1.03×
23Virginia~10K1.02×
24Arizona~9K1.02×
25Utah~4K1.01×
26Ohio~10K1.00×
27Tennessee~9K1.00×
28Michigan~10K0.99×
29New York~20K0.97×
30Illinois~10K0.95×
31Nebraska~2K0.95×
32Idaho~2K0.95×
33Delaware~1K0.94×
34Connecticut~4K0.93×
35Iowa~3K0.93×
36New Mexico~2K0.93×
37North Dakota<1K0.93×
38Pennsylvania~10K0.91×
39Minnesota~6K0.91×
40New Jersey~10K0.90×
41South Dakota<1K0.90×
42Rhode Island~1K0.89×
43Vermont<1K0.86×
44Wisconsin~5K0.85×
45Montana~1K0.85×
46Colorado~6K0.82×
47Maine~1K0.81×
48Massachusetts~7K0.78×
49New Hampshire~1K0.75×
50Washington, District of Columbia<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Blue Exorcist, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Exorcist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Exorcist audience
#·InterestCategoryAffinity×
01YuYu HakushoLiterature107.41×
02Highschool of the DeadLiterature91.06×
03High School DxDMovies & TV80.51×
04Kiki's Delivery ServiceMovies & TV69.64×
05Akame ga Kill!Literature58.59×
06Berserk (manga)Literature55.99×
07One-Punch ManLiterature44.58×
08DoraemonLiterature43.49×
09Disneyland ParisTravel & Leisure21.61×
10My Hero AcademiaLiterature20.30×
11International educationBusiness & Career20.00×
12Shōnen mangaLiterature13.94×
13TokyoTravel & Leisure12.78×
14Graphic novelLiterature12.61×
15Anime and manga fandomLiterature11.86×
16The Legend of ZeldaGames11.31×
17Watercolor paintingArts & Culture9.09×
18PokémonGames7.83×
19Digital artArts & Culture7.83×
20SupermanMovies & TV3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Exorcist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Exorcist audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
ExtroversionTHRILL1.65×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Exorcist audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
Quality AwarenessPREMIUM0.64×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue Exorcist have in United States?

Blue Exorcist has an estimated audience of 403,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blue Exorcist fans?

48.1% of Blue Exorcist fans are female, 51.9% are male, with an average age of 27.3 years.

03

Which brands do Blue Exorcist fans like most?

Blue Exorcist fans show strongest brand affinity for YuYu Hakusho (107.41×), High School DxD (80.51×), and Kiki's Delivery Service (69.64×) over the country average.

04

Where do Blue Exorcist fans live in United States?

Blue Exorcist fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Exorcist fans also like?

Beyond Blue Exorcist itself, the audience over-indexes on High School DxD (80.51×), Kiki's Delivery Service (69.64×), Highschool of the Dead (91.06×), and Berserk (manga) (55.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Blue Exorcist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Exorcist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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