BMX bike Audience in United States

BMX bike logo

BMX bike has an estimated audience of 683,396 people in United States. 21.8% are female, 78.2% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Urban Outfitters, 3D printing, N1 road (South Africa), Minnesota.

The average BMX bike fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Urban Outfitters, 3D printing, with strongest over-indexing on Dog breed (1.97× the country average). Demographically, the BMX bike audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of BMX bike fans

Demographic split for BMX bike audience in United States
MetricValue
Female21.8%
Male78.2%
Average age32.0
Estimated audience size683,396

Audience persona

The typical BMX bike fan in United States is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for BMX bike in United States
RegionReachAffinity
California120,0751.6×
Texas55,7740.95×
Florida46,8901.01×
New York44,2521.16×
Pennsylvania27,9621.22×
New Jersey22,7451.31×
Illinois22,6460.99×
Ohio22,4151.06×
Arizona19,1751.37×
Michigan18,7581.05×
Georgia16,6100.79×
North Carolina16,0930.78×
Massachusetts16,0021.19×
Washington15,1151.1×
Indiana14,2031.14×
Virginia12,6060.76×
Colorado11,5841.08×
Oregon10,7991.38×
Missouri10,5210.96×
Tennessee10,0410.73×
Maryland9,6460.82×
Nevada9,4561.43×
Louisiana8,5990.98×
Wisconsin8,5680.83×
Minnesota8,3930.86×
Oklahoma8,2641.09×
South Carolina7,6030.74×
Utah7,3481.2×
Connecticut7,2451.06×
Kentucky6,7940.79×
Alabama6,2510.65×
Kansas5,3821×
Iowa5,3460.95×
Arkansas4,5890.82×
New Mexico4,5721.33×
Idaho4,4301.29×
Mississippi4,1450.74×
Nebraska3,1010.9×
New Hampshire2,9051.08×
West Virginia2,6820.84×
Rhode Island2,6231.21×
Hawaii2,4020.82×
Maine2,1220.87×
Montana2,1051.11×
Alaska1,5181.04×
Delaware1,4820.79×
North Dakota1,4791.05×
South Dakota1,1510.73×
Wyoming1,0901.08×
Washington, District of Columbia1,0770.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMX bike audience
BrandAffinityCategory
Dog breed1.97×Pets & Animals
Urban Outfitters2.86×Shopping
3D printing3.85×Technology & Electronics
N1 road (South Africa)6.09×Travel & Leisure
Minnesota2.3×Travel & Leisure
Pro-Ject5.11×Music & Radio
Home construction1.66×Home & Garden
Combat sport1.78×Sports
Gumbal8.67×Cars & Mobility
Israel2.07×Travel & Leisure
Product design1.86×Business & Career
A Streetcar Named Desire (1951 film)10.27×Movies & TV
Tokyo Story20×Movies & TV
Keith Stanfield5.14×Movies & TV
Portia de Rossi5.91×Movies & TV
Elmira College7.59×Business & Career
Acoustic music3.38×Music & Radio
Irrigation sprinkler7.21×Home & Garden
Embroidery Library11.44×Home & Garden
Notre Dame Fighting Irish football3.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMX bike audience
TraitClusterScore
Risk AppetiteTHRILL2.3
Early Adopter MentalityPOWER1.64
PatriotismCONSERVATISM1.63
Luxury OrientationPREMIUM1.55
Sports ActivityPOWER1.52
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for BMX bike
CountryShare
United States31.3%
Japan7.3%
Italy5.8%

See BMX bike audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does BMX bike have in United States?

BMX bike has an estimated audience of 683,396 people in United States, concentrated in California and Texas.

What is the gender split and age of BMX bike fans?

21.8% of BMX bike fans are female, 78.2% are male, with an average age of 32.0 years.

Which brands do BMX bike fans like most?

BMX bike fans show strongest brand affinity for Dog breed (1.97×), Urban Outfitters (2.86×), and 3D printing (3.85×) over the country average.

Where do BMX bike fans live in United States?

BMX bike fans in United States are most concentrated in California (reach 120,075), Texas (reach 55,774), and Florida (reach 46,890). These three regions account for the largest share of the active audience.

What other brands do BMX bike fans also like?

Beyond BMX bike itself, the audience over-indexes on Urban Outfitters (2.86×), 3D printing (3.85×), N1 road (South Africa) (6.09×), and Minnesota (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMX bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.