Body piercing jewellery Audience in United States

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Body piercing jewellery has an estimated audience of 1,484,386 people in United States. 85.1% are female, 14.9% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Dog breed, Product design, UK garage, 3D printing.

The average Body piercing jewellery fan in United States is 26.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Dog breed, Product design, with strongest over-indexing on Combat sport (4× the country average). Demographically, the Body piercing jewellery audience skews more female with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Body piercing jewellery fans

Demographic split for Body piercing jewellery audience in United States
MetricValue
Female85.1%
Male14.9%
Average age26.3
Estimated audience size1,484,386

Audience persona

The typical Body piercing jewellery fan in United States is more female, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Body piercing jewellery in United States
RegionReachAffinity
California124,7520.76×
Texas102,0850.8×
Florida82,7720.82×
Tennessee51,0861.72×
New York45,7420.55×
Illinois42,3050.86×
Pennsylvania38,6900.77×
Georgia38,6330.84×
Ohio36,8300.81×
Washington36,1371.21×
North Carolina36,1050.81×
Michigan34,7110.89×
Oregon33,3941.96×
Virginia28,4110.79×
South Carolina26,5681.19×
Arizona23,8980.79×
Missouri23,7020.99×
Nevada22,8221.59×
Indiana20,9440.77×
Oklahoma20,9081.27×
Colorado20,2470.87×
Maryland19,3720.76×
New Jersey18,9310.5×
Massachusetts18,3190.63×
Alabama16,5980.8×
Wisconsin16,4000.73×
Kentucky16,0920.86×
Louisiana15,6360.82×
Alaska15,5054.88×
Minnesota14,8460.7×
Utah13,3981.01×
Arkansas12,8821.05×
New Mexico12,4701.68×
Kansas10,1160.86×
Connecticut9,6440.65×
Mississippi8,9470.73×
Iowa8,9340.73×
Idaho8,7031.17×
Nebraska6,7820.91×
West Virginia6,3680.92×
Maine5,4681.03×
New Hampshire4,6170.79×
Hawaii4,4940.7×
Montana4,2101.02×
Rhode Island3,8500.81×
South Dakota3,2810.96×
North Dakota2,7680.91×
Wyoming2,6791.22×
Vermont2,5910.99×
Delaware2,3590.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Body piercing jewellery audience
BrandAffinityCategory
Combat sport4×Sports
Dog breed2.24×Pets & Animals
Product design3.42×Business & Career
UK garage9.33×Music & Radio
3D printing2.85×Technology & Electronics
Racing2.82×Cars & Mobility
Collectable1.53×Kids & Family
Bank account1.77×Business & Career
Mothercare2.04×Kids & Family
Saving1.82×Business & Career
Joshua Jackson2.8×Movies & TV
Arnold Palmer3.78×Sports
Isometric exercise5.21×Sports
Tierra Cali4.43×Travel & Leisure
edureka20.91×Business & Career
David Yurman1.67×Fashion & Accessoires
Stamp collecting2.29×Home & Garden
Panama1.55×Travel & Leisure
Temple Grandin3.18×Literature
IS (Infinite Stratos)1.59×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Body piercing jewellery audience
TraitClusterScore
ExtroversionTHRILL3.61
MindfulnessBALANCE1.67
LGBTQ+ IdentityOPEN1.39
Urban LifestyleOPEN1.32
Early Adopter MentalityPOWER1.28
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Body piercing jewellery
CountryShare
United States34.8%
India12.6%
Japan9.8%

See Body piercing jewellery audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Body piercing jewellery have in United States?

Body piercing jewellery has an estimated audience of 1,484,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Body piercing jewellery fans?

85.1% of Body piercing jewellery fans are female, 14.9% are male, with an average age of 26.3 years.

Which brands do Body piercing jewellery fans like most?

Body piercing jewellery fans show strongest brand affinity for Combat sport (4×), Dog breed (2.24×), and Product design (3.42×) over the country average.

Where do Body piercing jewellery fans live in United States?

Body piercing jewellery fans in United States are most concentrated in California (reach 124,752), Texas (reach 102,085), and Florida (reach 82,772). These three regions account for the largest share of the active audience.

What other brands do Body piercing jewellery fans also like?

Beyond Body piercing jewellery itself, the audience over-indexes on Dog breed (2.24×), Product design (3.42×), UK garage (9.33×), and 3D printing (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Body piercing jewellery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.