Book Lovers Audience in United States

Book Lovers logo

Book Lovers has an estimated audience of 504,348 people in United States. 66.3% are female, 33.7% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: UK garage, Product design, Queens College, City University of New York, Isometric exercise, Holt Renfrew.

The average Book Lovers fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Product design, Queens College, City University of New York, with strongest over-indexing on UK garage (10.5× the country average). Demographically, the Book Lovers audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Book Lovers fans

Demographic split for Book Lovers audience in United States
MetricValue
Female66.3%
Male33.7%
Average age33.9
Estimated audience size504,348

Audience persona

The typical Book Lovers fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Book Lovers in United States
RegionReachAffinity
California56,2591.01×
Texas37,2620.86×
New York31,7161.13×
Florida27,1940.8×
Illinois18,6291.11×
Pennsylvania16,7250.98×
North Carolina16,3861.08×
Ohio15,5861×
Massachusetts14,9541.5×
Michigan14,4931.1×
Georgia13,7190.88×
New Jersey13,6391.06×
Virginia13,2051.07×
Washington11,7331.16×
Tennessee9,9420.98×
Colorado9,1561.15×
Indiana8,6920.94×
Arizona8,6330.84×
Maryland8,4120.97×
Minnesota8,3561.16×
Missouri8,1621×
Wisconsin7,7291.02×
Utah7,0951.57×
South Carolina7,0500.93×
Oregon6,4821.12×
Connecticut5,9671.18×
Alabama5,7050.81×
Kentucky5,6870.9×
Oklahoma4,9960.89×
Louisiana4,4970.69×
Iowa4,1881.01×
Kansas3,9090.98×
Arkansas3,4160.82×
Washington, District of Columbia3,4132.25×
Nevada3,1110.64×
Idaho2,5351×
Mississippi2,4940.6×
Nebraska2,4000.95×
New Hampshire2,2151.11×
Vermont2,1482.43×
Maine2,1371.18×
Hawaii1,7910.83×
Rhode Island1,6611.03×
West Virginia1,4870.63×
New Mexico1,3080.52×
Montana9950.71×
Delaware9580.69×
South Dakota8840.76×
North Dakota7410.72×
Alaska6850.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book Lovers audience
BrandAffinityCategory
UK garage10.5×Music & Radio
Product design3.42×Business & Career
Queens College, City University of New York12.45×Business & Career
Isometric exercise14.53×Sports
Holt Renfrew20×Shopping
Kevin Murphy (screenwriter)20×Movies & TV
Stamp collecting6.2×Home & Garden
Harvey Mudd College23.98×Business & Career
College of the Holy Cross15.73×Business & Career
Jesse Plemons3.46×Movies & TV
Elsword14.3×Games
Nebraska Cornhuskers football2.82×Sports
Home equity1.5×Home & Garden
John Havlicek11.68×Sports
WCCO-TV5.32×Movies & TV
Software widget10.15×Technology & Electronics
Home staging3.51×Home & Garden
JDSU1.89×Business & Career
Strategic human resource planning5.21×Business & Career
Women's empowerment2.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book Lovers audience
TraitClusterScore
Luxury OrientationPREMIUM3.59
Design AffinityPREMIUM2.05
LGBTQ+ IdentityOPEN1.51
Quality AwarenessPREMIUM1.35
TravellingTHRILL1.27
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Book Lovers
CountryShare
United States43.1%
India7.7%
Japan6.1%

See Book Lovers audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Book Lovers have in United States?

Book Lovers has an estimated audience of 504,348 people in United States, concentrated in California and Texas.

What is the gender split and age of Book Lovers fans?

66.3% of Book Lovers fans are female, 33.7% are male, with an average age of 33.9 years.

Which brands do Book Lovers fans like most?

Book Lovers fans show strongest brand affinity for UK garage (10.5×), Product design (3.42×), and Queens College, City University of New York (12.45×) over the country average.

Where do Book Lovers fans live in United States?

Book Lovers fans in United States are most concentrated in California (reach 56,259), Texas (reach 37,262), and New York (reach 31,716). These three regions account for the largest share of the active audience.

What other brands do Book Lovers fans also like?

Beyond Book Lovers itself, the audience over-indexes on Product design (3.42×), Queens College, City University of New York (12.45×), Isometric exercise (14.53×), and Holt Renfrew (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.