Rascasse Audience Intelligence

Book Lovers Audience in United States

A data profile of the people who buy, follow and care about Book Lovers in United States — modelled from more than twelve digital signal sources. Book Lovers has an estimated audience of 503,135 people in United States.

#71among Novel in United States#399among Book / Manga / Comic in United States#870in Literature

The average Book Lovers fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Book discussion club, Dave Franco, Christina Applegate, with strongest over-indexing on Book discussion club (25.17× the country average).

Demographically, the Book Lovers audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Book Lovers fan in United States is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book Lovers profile in United States.

Audience size
503K
in United States
Gender
66.3%♀
33.7% male
Age
33.9
average years
Country rank
#36504
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Book Lovers fans

66.3% are female, 33.7% are male, average age 33.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Book Lovers audience in United States
MetricValue
Female66.3%
Male33.7%
Average age33.9
Estimated audience size503,135
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Book Lovers audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Book Lovers audience comes from United States.

Worldwide audience distribution share by country for Book Lovers
CountryShare
United States42.5%
India7.7%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Book Lovers fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K4.98×
02Washington, District of Columbia~3K1.76×
03Massachusetts~10K1.42×
04Utah~6K1.34×
05New Hampshire~2K1.12×
06Connecticut~6K1.10×
07Maine~2K1.10×
08Washington~10K1.08×
09Minnesota~8K1.08×
10Colorado~8K1.06×
11New York~30K1.05×
12Michigan~10K1.04×
13Oregon~6K1.04×
14Illinois~20K1.02×
15Wisconsin~8K1.01×
16New Jersey~10K1.00×
17North Carolina~20K0.99×
18Virginia~10K0.99×
19Iowa~4K0.99×
20Idaho~2K0.99×
21Rhode Island~2K0.99×
22Nebraska~2K0.97×
23California~50K0.95×
24Missouri~8K0.95×
25Tennessee~10K0.94×
26Pennsylvania~20K0.93×
27Kansas~4K0.93×
28Ohio~10K0.92×
29Hawaii~2K0.91×
30Indiana~8K0.90×
31Maryland~8K0.90×
32South Dakota~1K0.90×
33Alaska<1K0.90×
34Kentucky~6K0.89×
35Montana~1K0.89×
36North Dakota<1K0.89×
37South Carolina~7K0.88×
38Oklahoma~5K0.88×
39Arkansas~4K0.87×
40Delaware~1K0.87×
41West Virginia~2K0.84×
42Georgia~10K0.83×
43Texas~40K0.81×
44Arizona~8K0.81×
45Alabama~6K0.80×
46Florida~30K0.76×
47Mississippi~3K0.75×
48Louisiana~5K0.74×
49New Mexico~2K0.74×
50Nevada~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Book Lovers, United States
0.71×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book Lovers audience
#·InterestCategoryAffinity×
01High School DxDMovies & TV26.35×
02Book discussion clubLiterature25.17×
03Dave FrancoMovies & TV20.00×
04Indiana UniversityBusiness & Career18.86×
05Elizabeth DebickiMovies & TV16.42×
06Gilmore GirlsMovies & TV16.13×
07Christina ApplegateMovies & TV15.60×
08FIFA Club World CupSports15.17×
09GoodreadsLiterature13.09×
10Eva GreenMovies & TV12.88×
11Eyes Wide ShutMovies & TV12.52×
12Mamma Mia!Movies & TV11.33×
13Browser gamesGames9.49×
14ReptilesPets & Animals6.29×
15Bohemian styleFashion & Accessoires5.69×
16NordstromShopping3.00×
17Beauty salonsBeauty & Wellness2.33×
18Macy'sShopping2.29×
19Home improvementHome & Garden1.94×
20CookingFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Book Lovers audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
Luxury OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Book Lovers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
TraditionCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Book Lovers have in United States?

Book Lovers has an estimated audience of 503,135 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Book Lovers fans?

66.3% of Book Lovers fans are female, 33.7% are male, with an average age of 33.9 years.

03

Which brands do Book Lovers fans like most?

Book Lovers fans show strongest brand affinity for Book discussion club (25.17×), Dave Franco (20×), and Christina Applegate (15.6×) over the country average.

04

Where do Book Lovers fans live in United States?

Book Lovers fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Book Lovers fans also like?

Beyond Book Lovers itself, the audience over-indexes on Dave Franco (20×), Christina Applegate (15.6×), Goodreads (13.09×), and Gilmore Girls (16.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See Book Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Book Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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