Born To Be Sassy Audience in United States

Born To Be Sassy logo

Born To Be Sassy has an estimated audience of 446,637 people in United States. 93.6% are female, 6.4% are male, average age 40.4. Top regions: Alabama, Georgia, Texas. Top brand affinities: Lulu 黃路梓茵, Mothercare, Saving, Pillow, Iowa River.

The average Born To Be Sassy fan in United States is 40.4 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Texas. Top brand affinities include Lulu 黃路梓茵, Mothercare, Saving, with strongest over-indexing on Lulu 黃路梓茵 (6× the country average). Demographically, the Born To Be Sassy audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Born To Be Sassy fans

Demographic split for Born To Be Sassy audience in United States
MetricValue
Female93.6%
Male6.4%
Average age40.4
Estimated audience size446,637

Audience persona

The typical Born To Be Sassy fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Born To Be Sassy in United States
RegionReachAffinity
Alabama43,4136.96×
Georgia31,1012.26×
Texas26,5600.69×
Mississippi23,8976.49×
North Carolina22,1181.65×
Tennessee22,0452.46×
Louisiana18,0613.14×
South Carolina18,0532.69×
Kentucky17,3683.1×
Florida12,3490.41×
Arkansas10,6152.88×
Oklahoma5,2941.07×
Virginia5,1550.47×
Missouri3,9720.55×
Indiana3,8280.47×
Pennsylvania3,7660.25×
Ohio3,3760.25×
Illinois2,6300.18×
West Virginia2,2691.09×
New York1,5570.06×
Kansas1,5490.44×
Michigan1,4280.12×
Iowa1,2110.33×
Maryland1,1480.15×
California1,1270.02×
Idaho1,0930.49×
Wisconsin1,0860.16×
Hawaii1,0440.54×
Montana1,0300.83×
South Dakota1,0160.98×
North Dakota9901.08×
Arizona9660.11×
Nebraska9550.43×
Connecticut9540.21×
New Mexico9500.42×
Nevada9470.22×
Rhode Island9420.66×
Maine9410.59×
Oregon9350.18×
Utah9290.23×
New Jersey9160.08×
Minnesota8960.14×
Massachusetts8870.1×
Washington8660.1×
Colorado8630.12×
Delaware8430.68×
Washington, District of Columbia6090.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Born To Be Sassy audience
BrandAffinityCategory
Lulu 黃路梓茵6×Movies & TV
Mothercare4.07×Kids & Family
Saving3.1×Business & Career
Pillow2.27×Home & Garden
Iowa River26.87×Travel & Leisure
Arco Iris20.55×Music & Radio
Home equity1.8×Home & Garden
Imerovigli32.58×Travel & Leisure
Historic site3.18×Arts & Culture
Mount Kilimanjaro12.59×Travel & Leisure
Regional styles of Mexican music1.82×Music & Radio
Nebraska Cornhuskers football2.22×Sports
JDSU1.87×Business & Career
Iowa Lottery5.87×Games
Cachorro3×Pets & Animals
Stamp collecting2.49×Home & Garden
edureka18.67×Business & Career
Soldering iron1.61×Home & Garden
Janitor3.04×Home & Garden
Casa.it25.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Born To Be Sassy audience
TraitClusterScore
IndulgenceJOY1.84
Price SensitivityPREMIUM1.62
Family OrientationCONSERVATISM1.57
Luxury OrientationPREMIUM1.56
DIY MentalityTHRILL1.46
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Born To Be Sassy
CountryShare
United States98.6%
Japan0.4%
Mexico0.3%

See Born To Be Sassy audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Born To Be Sassy have in United States?

Born To Be Sassy has an estimated audience of 446,637 people in United States, concentrated in Alabama and Georgia.

What is the gender split and age of Born To Be Sassy fans?

93.6% of Born To Be Sassy fans are female, 6.4% are male, with an average age of 40.4 years.

Which brands do Born To Be Sassy fans like most?

Born To Be Sassy fans show strongest brand affinity for Lulu 黃路梓茵 (6×), Mothercare (4.07×), and Saving (3.1×) over the country average.

Where do Born To Be Sassy fans live in United States?

Born To Be Sassy fans in United States are most concentrated in Alabama (reach 43,413), Georgia (reach 31,101), and Texas (reach 26,560). These three regions account for the largest share of the active audience.

What other brands do Born To Be Sassy fans also like?

Beyond Born To Be Sassy itself, the audience over-indexes on Mothercare (4.07×), Saving (3.1×), Pillow (2.27×), and Iowa River (26.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Born To Be Sassy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.