Boxing Day Audience in United States

Boxing Day logo

Boxing Day has an estimated audience of 1,378,031 people in United States. 64.4% are female, 35.6% are male, average age 38.2. Top regions: Texas, California, New York. Top brand affinities: Keene, New Hampshire, Historic site, Mathcore, Google Home, UK garage.

The average Boxing Day fan in United States is 38.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Keene, New Hampshire, Historic site, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Boxing Day audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Boxing Day fans

Demographic split for Boxing Day audience in United States
MetricValue
Female64.4%
Male35.6%
Average age38.2
Estimated audience size1,378,031

Audience persona

The typical Boxing Day fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Boxing Day in United States
RegionReachAffinity
Texas160,1531.35×
California158,9211.05×
New York95,8771.25×
Florida93,9161.01×
North Carolina68,3491.65×
Pennsylvania47,2011.02×
Illinois45,4810.99×
Georgia40,9030.96×
Ohio40,9000.96×
Virginia37,1611.11×
New Jersey36,6261.05×
Washington35,7481.29×
Massachusetts35,0791.29×
Michigan34,3570.95×
South Carolina28,2791.36×
Arizona26,1430.93×
Tennessee25,4750.92×
Maryland24,6371.04×
Indiana24,2760.96×
Missouri23,4111.05×
Colorado22,9881.06×
Wisconsin21,5151.04×
Minnesota20,0581.02×
Oregon19,7251.25×
Connecticut16,2531.18×
Kentucky15,3600.89×
Alabama15,1290.79×
Louisiana13,0610.73×
Oklahoma12,9850.85×
Utah11,7120.95×
Nevada11,3990.86×
Kansas10,8461×
Iowa10,3190.91×
Arkansas9,0200.79×
Mississippi7,8710.69×
Idaho7,0771.02×
Nebraska6,2830.91×
New Hampshire6,2021.14×
Maine5,8071.18×
Hawaii5,3710.91×
New Mexico5,1850.75×
West Virginia5,1710.81×
Washington, District of Columbia4,2931.04×
Rhode Island4,0250.92×
Montana3,6570.96×
Delaware3,6220.95×
Alaska2,8090.95×
Vermont2,4551.01×
South Dakota2,4380.77×
North Dakota2,1460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boxing Day audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site10.02×Arts & Culture
Mathcore18.06×Music & Radio
Google Home11.6×Technology & Electronics
UK garage9.04×Music & Radio
Pro-Ject6.22×Music & Radio
Electrolyte7.12×Health
Stamp collecting5.83×Home & Garden
Kona Grill12.17×Food & Beverages
The Historian16.48×Literature
Vocal harmony4.42×Music & Radio
Home equity1.79×Home & Garden
Kevin Murphy (screenwriter)13.6×Movies & TV
Halsey, Oregon7.31×Travel & Leisure
Fairy godmother6.31×Literature
Nebraska Cornhuskers football2.97×Sports
JDSU2.39×Business & Career
Grinch3.07×Movies & TV
Bank account1.87×Business & Career
Eurail16.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boxing Day audience
TraitClusterScore
Pet OwnershipJOY2.57
Design AffinityPREMIUM2.44
Community OrientationOPEN2.35
LGBTQ+ IdentityOPEN2.29
Luxury OrientationPREMIUM2.15
SustainabilityBALANCE1.98

Worldwide distribution

Worldwide audience distribution share by country for Boxing Day
CountryShare
Australia17.9%
United Kingdom17.3%
United States16.5%

See Boxing Day audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Boxing Day have in United States?

Boxing Day has an estimated audience of 1,378,031 people in United States, concentrated in Texas and California.

What is the gender split and age of Boxing Day fans?

64.4% of Boxing Day fans are female, 35.6% are male, with an average age of 38.2 years.

Which brands do Boxing Day fans like most?

Boxing Day fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (10.02×), and Mathcore (18.06×) over the country average.

Where do Boxing Day fans live in United States?

Boxing Day fans in United States are most concentrated in Texas (reach 160,153), California (reach 158,921), and New York (reach 95,877). These three regions account for the largest share of the active audience.

What other brands do Boxing Day fans also like?

Beyond Boxing Day itself, the audience over-indexes on Historic site (10.02×), Mathcore (18.06×), Google Home (11.6×), and UK garage (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxing Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.