Rascasse Audience Intelligence

Brad Paisley Audience in United States

A data profile of the people who buy, follow and care about Brad Paisley in United States — modelled from more than twelve digital signal sources. Brad Paisley has an estimated audience of 1,856,284 people in United States.

#41among Country music in United States#2829among Person in United States#1727in Music & Radio

The average Brad Paisley fan in United States is 44.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Willie Nelson, Gene Simmons, Military press, with strongest over-indexing on Willie Nelson (9.92× the country average).

Demographically, the Brad Paisley audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brad Paisley fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brad Paisley profile in United States.

Audience size
1.9M
in United States
Gender
61.1%♀
38.9% male
Age
44.1
average years
Country rank
#15105
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brad Paisley fans

61.1% are female, 38.9% are male, average age 44.1.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Brad Paisley audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.1
Estimated audience size1,856,284
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Brad Paisley audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3916%
40-4923%
50+34%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Brad Paisley audience comes from United States.

Worldwide audience distribution share by country for Brad Paisley
CountryShare
United States72.7%
Canada7.9%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brad Paisley audience in United States is strongest.

Fig. 05

Top regions by affinity

Brad Paisley fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K3.00×
02Tennessee~70K1.80×
03Kentucky~30K1.45×
04New Mexico~10K1.44×
05North Dakota~5K1.35×
06Idaho~10K1.28×
07Montana~7K1.27×
08Ohio~70K1.21×
09Arkansas~20K1.21×
10Iowa~20K1.18×
11Wisconsin~30K1.15×
12Oklahoma~20K1.14×
13North Carolina~60K1.13×
14Missouri~30K1.10×
15South Carolina~30K1.09×
16Utah~20K1.09×
17Minnesota~30K1.08×
18South Dakota~5K1.08×
19Wyoming~3K1.07×
20Kansas~20K1.06×
21Indiana~40K1.05×
22New Hampshire~8K1.05×
23Maine~7K1.05×
24Alabama~30K1.02×
25Nebraska~9K1.00×
26Mississippi~10K0.97×
27Pennsylvania~60K0.96×
28Louisiana~20K0.93×
29Texas~100K0.89×
30Arizona~30K0.89×
31Connecticut~20K0.89×
32Michigan~40K0.86×
33Nevada~20K0.85×
34Oregon~20K0.84×
35Illinois~50K0.83×
36Virginia~40K0.83×
37Colorado~20K0.81×
38Washington~30K0.78×
39Georgia~40K0.76×
40Delaware~4K0.76×
41Florida~90K0.73×
42Alaska~3K0.73×
43Rhode Island~4K0.71×
44California~100K0.65×
45Massachusetts~20K0.62×
46Maryland~20K0.61×
47Hawaii~5K0.57×
48New York~60K0.56×
49New Jersey~30K0.56×
50Washington, District of Columbia~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Brad Paisley, United States
0.56×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brad Paisley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brad Paisley audience
#·InterestCategoryAffinity×
01Military pressSports18.39×
02Hank WilliamsMusic & Radio15.44×
03Dwight YoakamMusic & Radio15.25×
04Gene SimmonsMusic & Radio14.91×
05Waylon JenningsMusic & Radio13.36×
06Roseanne BarrMovies & TV13.32×
07Erin AndrewsSports12.81×
08Hacksaw RidgeMovies & TV12.44×
09Chris StapletonMusic & Radio11.70×
10Toby KeithMusic & Radio11.35×
11Alan JacksonMusic & Radio10.94×
12Judy GarlandMovies & TV10.78×
13Kacey MusgravesMusic & Radio10.73×
14Willie NelsonMusic & Radio9.92×
15Kane BrownMusic & Radio9.63×
16Billy Ray CyrusMusic & Radio9.48×
17Shania TwainMusic & Radio9.21×
18Tim McGrawMusic & Radio8.07×
19Keith UrbanMusic & Radio6.59×
20Hobby LobbyHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brad Paisley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brad Paisley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.52×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brad Paisley audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brad Paisley have in United States?

Brad Paisley has an estimated audience of 1,856,284 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Brad Paisley fans?

61.1% of Brad Paisley fans are female, 38.9% are male, with an average age of 44.1 years.

03

Which brands do Brad Paisley fans like most?

Brad Paisley fans show strongest brand affinity for Willie Nelson (9.92×), Gene Simmons (14.91×), and Military press (18.39×) over the country average.

04

Where do Brad Paisley fans live in United States?

Brad Paisley fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brad Paisley fans also like?

Beyond Brad Paisley itself, the audience over-indexes on Gene Simmons (14.91×), Military press (18.39×), Judy Garland (10.78×), and Alan Jackson (10.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Paisley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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