Brad Paisley Audience in United States

Brad Paisley logo

Brad Paisley has an estimated audience of 1,866,051 people in United States. 61.1% are female, 38.9% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Shania Twain, Horoscope, Kia Sportage, Indianapolis Motor Speedway, Willie Nelson.

The average Brad Paisley fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Shania Twain, Horoscope, Kia Sportage, with strongest over-indexing on Shania Twain (23.63× the country average). Demographically, the Brad Paisley audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Brad Paisley fans

Demographic split for Brad Paisley audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.1
Estimated audience size1,866,051

Audience persona

The typical Brad Paisley fan in United States is more female, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Brad Paisley in United States
RegionReachAffinity
Texas160,1481×
California141,1740.69×
Florida89,5010.71×
North Carolina71,2081.27×
Ohio67,9931.18×
Tennessee66,4111.77×
New York62,5270.6×
Pennsylvania58,8640.94×
Illinois55,3350.89×
Georgia44,4040.77×
Michigan41,1940.84×
Virginia38,7420.85×
Indiana38,5161.13×
Kentucky37,1051.59×
Washington32,3930.87×
Missouri32,3471.08×
Minnesota31,0631.16×
Wisconsin30,6281.09×
Arizona30,2930.8×
South Carolina28,8761.03×
New Jersey28,7460.61×
Colorado25,0580.85×
Alabama24,9780.96×
West Virginia24,9152.87×
Oklahoma24,7811.2×
Massachusetts22,9360.62×
Louisiana22,3090.93×
Maryland19,8170.62×
Oregon19,3440.9×
Arkansas18,7511.22×
Iowa17,9631.17×
Utah16,6461×
Kansas16,1991.1×
Connecticut16,1890.86×
New Mexico14,4561.54×
Nevada14,3440.79×
Mississippi14,1830.92×
Idaho12,7371.36×
Nebraska9,0130.96×
Montana7,4511.44×
Maine6,3840.96×
New Hampshire6,2390.85×
North Dakota4,6561.21×
South Dakota4,4321.03×
Hawaii3,8500.48×
Rhode Island3,7570.63×
Delaware3,5740.69×
Washington, District of Columbia3,2250.58×
Wyoming2,8721.04×
Alaska2,4700.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brad Paisley audience
BrandAffinityCategory
Shania Twain23.63×Music & Radio
Horoscope10.13×Health
Kia Sportage22.5×Cars & Mobility
Indianapolis Motor Speedway14.7×Sports
Willie Nelson10.77×Music & Radio
Capital One4.07×Business & Career
Blended whiskey11.57×Food & Beverages
Day trading10.94×Business & Career
Chris Stapleton13.38×Music & Radio
Alan Jackson12.91×Music & Radio
Military press17.28×Sports
Glam rock16.45×Music & Radio
Pet insurance12.52×Pets & Animals
Dwight Yoakam14.01×Music & Radio
Google Maps2.87×Internet & Social Media
Critical illness insurance13.76×Business & Career
Whole grain10.49×Food & Beverages
CarGurus4.01×Cars & Mobility
Roulette10×Games
Hobby Lobby2.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brad Paisley audience
TraitClusterScore
Risk AppetiteTHRILL2.08
ExtroversionTHRILL1.58
Luxury OrientationPREMIUM1.28
Community OrientationOPEN1.22
TraditionCONSERVATISM1.22
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Brad Paisley
CountryShare
United States73.1%
Canada8.6%
Germany2.9%

See Brad Paisley audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Brad Paisley have in United States?

Brad Paisley has an estimated audience of 1,866,051 people in United States, concentrated in Texas and California.

What is the gender split and age of Brad Paisley fans?

61.1% of Brad Paisley fans are female, 38.9% are male, with an average age of 44.1 years.

Which brands do Brad Paisley fans like most?

Brad Paisley fans show strongest brand affinity for Shania Twain (23.63×), Horoscope (10.13×), and Kia Sportage (22.5×) over the country average.

Where do Brad Paisley fans live in United States?

Brad Paisley fans in United States are most concentrated in Texas (reach 160,148), California (reach 141,174), and Florida (reach 89,501). These three regions account for the largest share of the active audience.

What other brands do Brad Paisley fans also like?

Beyond Brad Paisley itself, the audience over-indexes on Horoscope (10.13×), Kia Sportage (22.5×), Indianapolis Motor Speedway (14.7×), and Willie Nelson (10.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brad Paisley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.