British Isles Audience in United States

British Isles logo

British Isles has an estimated audience of 1,212,116 people in United States. 58.4% are female, 41.6% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Collectable, Pillow, Natural rubber, Paul Dano.

The average British Isles fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Collectable, Pillow, with strongest over-indexing on Minnesota (2.49× the country average). Demographically, the British Isles audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of British Isles fans

Demographic split for British Isles audience in United States
MetricValue
Female58.4%
Male41.6%
Average age42.5
Estimated audience size1,212,116

Audience persona

The typical British Isles fan in United States is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for British Isles in United States
RegionReachAffinity
Texas147,4151.41×
California121,1660.91×
Florida71,8270.88×
New York57,9970.86×
Pennsylvania41,5971.02×
North Carolina38,0421.04×
Illinois37,7430.93×
Georgia36,4690.98×
Ohio35,2420.94×
Virginia34,2511.16×
Michigan32,3971.02×
Washington30,1231.24×
Tennessee26,1671.08×
Massachusetts25,6231.07×
New Jersey24,1810.78×
Arizona22,9090.93×
Colorado21,6051.13×
Indiana20,5700.93×
Minnesota19,7091.13×
Missouri19,6451.01×
South Carolina19,4121.06×
Maryland19,1520.92×
Wisconsin17,7100.97×
Oregon17,0481.23×
Kentucky15,2451×
Alabama15,0670.89×
Louisiana14,5870.93×
Utah14,2751.32×
Oklahoma13,2780.99×
Connecticut11,8080.97×
Kansas10,2251.07×
Iowa9,5990.96×
Arkansas9,5170.95×
Nevada9,2520.79×
Mississippi7,7910.78×
Idaho7,2531.19×
New Hampshire6,0641.27×
Nebraska5,7380.94×
Maine4,8191.11×
Hawaii4,8010.92×
West Virginia4,5150.8×
New Mexico4,1700.69×
Washington, District of Columbia4,1361.14×
Montana3,7661.12×
Rhode Island3,2480.84×
Alaska2,7771.07×
South Dakota2,7080.97×
North Dakota2,4821×
Delaware2,4240.72×
Vermont2,2751.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Isles audience
BrandAffinityCategory
Minnesota2.49×Travel & Leisure
Collectable1.74×Kids & Family
Pillow1.75×Home & Garden
Natural rubber1.53×Cars & Mobility
Paul Dano1.92×Movies & TV
Enfamil2.2×Kids & Family
Kingdom of Judah2.29×Politics & Society
Mackenzie Foy2.35×Fashion & Accessoires
Salman Khan2.08×Movies & TV
Assassin's Creed: Revelations2.49×Games
Dental hygienist1.65×Health
Temple Grandin1.84×Literature
Julio Cesar Chavez Jr.1.52×Sports
Nasal cavity1.7×Health
Cachorros2.54×Pets & Animals
Ironmongery1.86×Home & Garden
Penn & Teller1.5×Movies & TV
Parma2.02×Travel & Leisure
Roaming2.19×Technology & Electronics
Peru national football team1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Isles audience
TraitClusterScore
TravellingTHRILL1.8
Community OrientationOPEN1.7
TraditionCONSERVATISM1.55
IndividualismJOY1.54
MindfulnessBALANCE1.43
Pet OwnershipJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for British Isles
CountryShare
United States55.9%
Germany15.8%
United Kingdom5.4%

See British Isles audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does British Isles have in United States?

British Isles has an estimated audience of 1,212,116 people in United States, concentrated in Texas and California.

What is the gender split and age of British Isles fans?

58.4% of British Isles fans are female, 41.6% are male, with an average age of 42.5 years.

Which brands do British Isles fans like most?

British Isles fans show strongest brand affinity for Minnesota (2.49×), Collectable (1.74×), and Pillow (1.75×) over the country average.

Where do British Isles fans live in United States?

British Isles fans in United States are most concentrated in Texas (reach 147,415), California (reach 121,166), and Florida (reach 71,827). These three regions account for the largest share of the active audience.

What other brands do British Isles fans also like?

Beyond British Isles itself, the audience over-indexes on Collectable (1.74×), Pillow (1.75×), Natural rubber (1.53×), and Paul Dano (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Isles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.