Rascasse Audience Intelligence

Broad City Audience in United States

A data profile of the people who buy, follow and care about Broad City in United States — modelled from more than twelve digital signal sources. Broad City has an estimated audience of 873,280 people in United States.

#503among TV series in United States#2104among Movie / TV Show / Series in United States#4765in Movies & TV

The average Broad City fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jason Segel, Jennifer's Body, Isla Fisher, with strongest over-indexing on Jason Segel (48.64× the country average).

Demographically, the Broad City audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broad City fan in United States is balanced, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Jason Segel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broad City profile in United States.

Audience size
873K
in United States
Gender
48.8%♀
51.2% male
Age
30.5
average years
Country rank
#25896
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broad City viewers

48.8% are female, 51.2% are male, average age 30.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Broad City audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.5
Estimated audience size873,280
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Broad City audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Broad City audience comes from United States.

Worldwide audience distribution share by country for Broad City
CountryShare
United States61.1%
Australia4.7%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broad City audience in United States is strongest.

Fig. 05

Top regions by affinity

Broad City fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.80×
02New York~80K1.77×
03Vermont~3K1.71×
04Oregon~20K1.67×
05Massachusetts~20K1.49×
06Colorado~20K1.47×
07Washington~20K1.39×
08Maine~4K1.31×
09California~100K1.29×
10Rhode Island~3K1.26×
11Illinois~40K1.24×
12Minnesota~10K1.17×
13Connecticut~10K1.13×
14New Hampshire~4K1.09×
15Montana~3K1.09×
16Pennsylvania~30K1.08×
17New Jersey~20K1.02×
18Wisconsin~10K1.00×
19Alaska~2K1.00×
20Maryland~10K0.99×
21New Mexico~4K0.99×
22Utah~7K0.97×
23Arizona~20K0.95×
24Missouri~10K0.94×
25Virginia~20K0.93×
26Texas~70K0.92×
27Michigan~20K0.91×
28Kansas~6K0.90×
29Ohio~20K0.89×
30North Carolina~20K0.89×
31Oklahoma~8K0.89×
32Nebraska~4K0.88×
33Nevada~7K0.87×
34Delaware~2K0.87×
35Iowa~6K0.86×
36Hawaii~3K0.86×
37Idaho~4K0.85×
38Indiana~10K0.80×
39Kentucky~8K0.80×
40Georgia~20K0.79×
41Tennessee~10K0.79×
42Louisiana~8K0.78×
43Arkansas~5K0.75×
44North Dakota~1K0.75×
45Florida~40K0.74×
46South Dakota~1K0.73×
47South Carolina~9K0.72×
48West Virginia~3K0.68×
49Alabama~6K0.55×
50Mississippi~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Broad City, United States
0.55×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broad City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broad City audience
#·InterestCategoryAffinity×
01Cannabis Law ReformPolitics & Society56.64×
02EuroTripMovies & TV49.67×
03Jason SegelMovies & TV48.64×
04Hot FuzzMovies & TV42.81×
05Megan MullallyMovies & TV40.84×
06Fear and Loathing in Las Vegas (film)Movies & TV40.77×
07Jennifer's BodyMovies & TV36.07×
08Sausage PartyMovies & TV32.01×
09Austin Powers (film series)Movies & TV31.43×
10Isla FisherMovies & TV28.35×
11My Big Fat Greek WeddingMovies & TV27.60×
12Lena DunhamMovies & TV27.02×
13Legally BlondeMovies & TV22.73×
14Owen WilsonMovies & TV22.54×
15It's Always Sunny in PhiladelphiaMovies & TV19.89×
16Jenny SlateMovies & TV19.85×
17Clueless (film)Movies & TV16.67×
18Taron EgertonMovies & TV15.08×
19Jason SudeikisMovies & TV15.01×
20Disneyland ParisTravel & Leisure14.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broad City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broad City audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.59×
Urban LifestyleOPEN1.54×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broad City audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broad City have in United States?

Broad City has an estimated audience of 873,280 people in United States, concentrated in California and New York.

02

What is the gender split and age of Broad City viewers?

48.8% of Broad City fans are female, 51.2% are male, with an average age of 30.5 years.

03

Which brands do Broad City fans like most?

Broad City fans show strongest brand affinity for Jason Segel (48.64×), Jennifer's Body (36.07×), and Isla Fisher (28.35×) over the country average.

04

Where do Broad City fans live in United States?

Broad City fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Broad City fans also like?

Beyond Broad City itself, the audience over-indexes on Jennifer's Body (36.07×), Isla Fisher (28.35×), Lena Dunham (27.02×), and Fear and Loathing in Las Vegas (film) (40.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Broad City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broad City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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