Broad City Audience in United States

Broad City logo

Broad City has an estimated audience of 848,939 people in United States. 48.8% are female, 51.2% are male, average age 30.5. Top regions: California, New York, Texas. Top brand affinities: Owen Wilson, Austin Powers (film series), Jason Segel, Melissa McCarthy, David Spade.

The average Broad City fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Owen Wilson, Austin Powers (film series), Jason Segel, with strongest over-indexing on Owen Wilson (90.53× the country average). Demographically, the Broad City audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Broad City fans

Demographic split for Broad City audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.5
Estimated audience size848,939

Audience persona

The typical Broad City fan in United States is balanced, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Owen Wilson.

Top regions in United States

Top regions ranked by reach for Broad City in United States
RegionReachAffinity
California129,9011.39×
New York88,6921.87×
Texas74,5051.02×
Florida45,8190.8×
Illinois37,5731.33×
Pennsylvania32,2821.13×
Massachusetts25,5201.53×
North Carolina24,3130.95×
Ohio23,7070.91×
Washington23,3621.37×
New Jersey22,3051.03×
Georgia21,8780.84×
Michigan20,5690.93×
Colorado19,9601.49×
Virginia19,8940.96×
Arizona17,4911.01×
Oregon15,7271.62×
Maryland14,8491.02×
Minnesota13,9051.14×
Tennessee13,6770.8×
Missouri13,2680.97×
Indiana12,8080.83×
Wisconsin12,7781×
South Carolina9,3450.73×
Connecticut9,2631.09×
Oklahoma8,9000.94×
Louisiana8,5330.78×
Kentucky8,4510.79×
Nevada7,5040.91×
Utah7,0720.93×
Alabama6,2180.52×
Kansas6,0730.91×
Iowa5,9440.85×
Arkansas5,1700.74×
Washington, District of Columbia4,5821.8×
New Mexico4,1760.98×
Maine3,6991.22×
Nebraska3,6710.86×
Rhode Island3,4051.26×
Idaho3,3960.8×
Mississippi3,3150.47×
New Hampshire3,2950.99×
Hawaii3,0500.84×
Montana2,4691.05×
Vermont2,3671.59×
West Virginia2,2710.57×
Delaware1,9020.81×
Alaska1,5980.88×
South Dakota1,0910.56×
North Dakota1,0630.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broad City audience
BrandAffinityCategory
Owen Wilson90.53×Movies & TV
Austin Powers (film series)46.22×Movies & TV
Jason Segel47.54×Movies & TV
Melissa McCarthy27.34×Movies & TV
David Spade37.58×Movies & TV
Megan Mullally45.88×Movies & TV
Diane Keaton11.73×Movies & TV
Emma Stone18.93×Movies & TV
Dumb and Dumber30.85×Movies & TV
Cameron Diaz21.8×Movies & TV
Legally Blonde30×Movies & TV
The Big Lebowski35.68×Movies & TV
Isla Fisher25.66×Movies & TV
John Krasinski27.44×Movies & TV
EuroTrip44.44×Movies & TV
Kate McKinnon30.99×Movies & TV
Jenna Fischer30.14×Movies & TV
Disneyland Paris15.55×Travel & Leisure
Fear and Loathing in Las Vegas (film)38.65×Movies & TV
Jenny Slate24.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broad City audience
TraitClusterScore
SustainabilityBALANCE2.09
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.63
LGBTQ+ IdentityOPEN1.51
Urban LifestyleOPEN1.51
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Broad City
CountryShare
United States60.5%
Australia4.8%
Canada4.6%

See Broad City audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Broad City have in United States?

Broad City has an estimated audience of 848,939 people in United States, concentrated in California and New York.

What is the gender split and age of Broad City fans?

48.8% of Broad City fans are female, 51.2% are male, with an average age of 30.5 years.

Which brands do Broad City fans like most?

Broad City fans show strongest brand affinity for Owen Wilson (90.53×), Austin Powers (film series) (46.22×), and Jason Segel (47.54×) over the country average.

Where do Broad City fans live in United States?

Broad City fans in United States are most concentrated in California (reach 129,901), New York (reach 88,692), and Texas (reach 74,505). These three regions account for the largest share of the active audience.

What other brands do Broad City fans also like?

Beyond Broad City itself, the audience over-indexes on Austin Powers (film series) (46.22×), Jason Segel (47.54×), Melissa McCarthy (27.34×), and David Spade (37.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broad City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.