Brutus Audience in United States
Brutus has an estimated audience of 498,156 people in United States. 58.0% are female, 42.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Nationality, 3D printing, Pillow.
The average Brutus fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Nationality, with strongest over-indexing on Elsword (19.96× the country average). Demographically, the Brutus audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Brutus fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.0 |
| Estimated audience size | 498,156 |
Audience persona
The typical Brutus fan in United States is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,285 | 1.14× |
| Texas | 46,213 | 1.08× |
| Florida | 37,043 | 1.1× |
| New York | 31,348 | 1.13× |
| Ohio | 26,602 | 1.73× |
| Illinois | 17,766 | 1.07× |
| Pennsylvania | 16,313 | 0.97× |
| Georgia | 15,815 | 1.03× |
| North Carolina | 14,500 | 0.97× |
| Michigan | 14,376 | 1.1× |
| New Jersey | 13,068 | 1.03× |
| Virginia | 12,720 | 1.05× |
| Washington | 11,091 | 1.11× |
| Arizona | 11,053 | 1.09× |
| Tennessee | 10,257 | 1.03× |
| Massachusetts | 9,805 | 1× |
| Indiana | 9,175 | 1.01× |
| Maryland | 8,630 | 1.01× |
| Missouri | 8,232 | 1.03× |
| Colorado | 7,577 | 0.97× |
| South Carolina | 6,995 | 0.93× |
| Alabama | 6,934 | 1× |
| Kentucky | 6,670 | 1.07× |
| Minnesota | 6,616 | 0.93× |
| Wisconsin | 6,437 | 0.86× |
| Louisiana | 6,287 | 0.98× |
| Oklahoma | 6,060 | 1.1× |
| Oregon | 5,738 | 1× |
| Connecticut | 5,188 | 1.04× |
| Nevada | 4,899 | 1.02× |
| Utah | 4,421 | 0.99× |
| Kansas | 4,161 | 1.06× |
| Arkansas | 3,875 | 0.94× |
| Mississippi | 3,728 | 0.91× |
| Iowa | 3,617 | 0.88× |
| West Virginia | 2,538 | 1.09× |
| New Mexico | 2,330 | 0.93× |
| Idaho | 2,241 | 0.9× |
| Nebraska | 2,240 | 0.9× |
| New Hampshire | 1,921 | 0.98× |
| Hawaii | 1,777 | 0.83× |
| Washington, District of Columbia | 1,689 | 1.13× |
| Maine | 1,640 | 0.92× |
| Rhode Island | 1,414 | 0.89× |
| North Dakota | 1,339 | 1.31× |
| Montana | 1,242 | 0.9× |
| Delaware | 1,040 | 0.76× |
| Alaska | 981 | 0.92× |
| South Dakota | 953 | 0.83× |
| Vermont | 608 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.96× | Games |
| Israel | 2.29× | Travel & Leisure |
| Nationality | 1.99× | Politics & Society |
| 3D printing | 2.09× | Technology & Electronics |
| Pillow | 1.5× | Home & Garden |
| Cleveland Clinic | 3.75× | Health |
| JDSU | 1.81× | Business & Career |
| Home staging | 2.87× | Home & Garden |
| Nipsey Hussle | 3.19× | Music & Radio |
| Goop | 2.89× | Internet & Social Media |
| Nebraska Cornhuskers football | 1.93× | Sports |
| Jesse Plemons | 1.77× | Movies & TV |
| Urban horticulture | 1.62× | Home & Garden |
| Historic site | 1.89× | Arts & Culture |
| Wok | 2.69× | Food & Beverages |
| Hibachi | 3.22× | Food & Beverages |
| Vocal harmony | 1.82× | Music & Radio |
| Eternal Legacy | 35.13× | Games |
| MK | 1.57× | Music & Radio |
| Governor of Michigan | 2.75× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.5 |
| Luxury Orientation | PREMIUM | 1.31 |
| Spirituality | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.24 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.6% |
| United States | 20.1% |
| Brazil | 9.5% |
See Brutus audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Brutus have in United States?
Brutus has an estimated audience of 498,156 people in United States, concentrated in California and Texas.
What is the gender split and age of Brutus fans?
58.0% of Brutus fans are female, 42.0% are male, with an average age of 41.0 years.
Which brands do Brutus fans like most?
Brutus fans show strongest brand affinity for Elsword (19.96×), Israel (2.29×), and Nationality (1.99×) over the country average.
Where do Brutus fans live in United States?
Brutus fans in United States are most concentrated in California (reach 62,285), Texas (reach 46,213), and Florida (reach 37,043). These three regions account for the largest share of the active audience.
What other brands do Brutus fans also like?
Beyond Brutus itself, the audience over-indexes on Israel (2.29×), Nationality (1.99×), 3D printing (2.09×), and Pillow (1.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brutus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.