Building code Audience in United States

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Building code has an estimated audience of 396,033 people in United States. 35.8% are female, 64.2% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, Hipster, Wok.

The average Building code fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Building code audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building code fans

Demographic split for Building code audience in United States
MetricValue
Female35.8%
Male64.2%
Average age45.8
Estimated audience size396,033

Audience persona

The typical Building code fan in United States is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Building code in United States
RegionReachAffinity
California42,2250.97×
New York41,7591.89×
Texas35,4081.04×
Florida25,1650.94×
North Carolina12,7151.07×
Pennsylvania11,8420.89×
Georgia11,6030.95×
Illinois11,2200.85×
Virginia10,2171.06×
Tennessee10,1771.28×
Ohio9,9400.81×
Massachusetts9,3141.19×
Michigan9,1390.88×
Washington8,9301.12×
New Jersey8,3650.83×
Missouri8,0121.26×
South Carolina7,1571.2×
Arizona7,0040.87×
Oregon6,8381.51×
Colorado6,5841.05×
Indiana6,1530.85×
Maryland6,0880.89×
Minnesota4,5930.81×
Wisconsin4,4510.75×
Louisiana4,3830.86×
Alabama4,3770.79×
Connecticut4,2331.07×
Kentucky4,0620.82×
Oklahoma3,4270.78×
Utah3,3700.95×
Arkansas3,2651×
Kansas3,0760.99×
Nevada2,8420.74×
Mississippi2,5100.77×
Iowa2,2710.7×
Nebraska1,9700.99×
Washington, District of Columbia1,9031.6×
Hawaii1,7631.04×
Idaho1,7080.86×
Montana1,5451.41×
West Virginia1,4800.8×
Rhode Island1,3541.07×
New Hampshire1,3410.86×
New Mexico1,3070.66×
Maine1,1770.83×
Alaska1,0341.22×
Wyoming9581.63×
South Dakota8260.9×
North Dakota8040.99×
Delaware7910.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building code audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.94×Politics & Society
Vocal harmony8.86×Music & Radio
Hipster13.85×Politics & Society
Wok9.41×Food & Beverages
Google Home9.23×Technology & Electronics
Cherish (group)13.16×Music & Radio
Goop5.99×Internet & Social Media
Fairy godmother7.66×Literature
El Paso County, Colorado13.14×Travel & Leisure
headspace9.36×Health
Grace Slick8.58×Music & Radio
Alaska1.57×Travel & Leisure
Israel1.8×Travel & Leisure
TV Fanatic8.43×Movies & TV
Kikar HaShabbat12.37×News
Goma12.97×Travel & Leisure
Preta Gil14.95×Music & Radio
Wikia2.37×Internet & Social Media
Ira Glass11.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building code audience
TraitClusterScore
Quality AwarenessPREMIUM2.39
DIY MentalityTHRILL2.14
SustainabilityBALANCE1.91
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.69
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Building code
CountryShare
Italy24.5%
United States14.7%
United Kingdom10.1%

See Building code audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building code have in United States?

Building code has an estimated audience of 396,033 people in United States, concentrated in California and New York.

What is the gender split and age of Building code fans?

35.8% of Building code fans are female, 64.2% are male, with an average age of 45.8 years.

Which brands do Building code fans like most?

Building code fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.94×), and Vocal harmony (8.86×) over the country average.

Where do Building code fans live in United States?

Building code fans in United States are most concentrated in California (reach 42,225), New York (reach 41,759), and Texas (reach 35,408). These three regions account for the largest share of the active audience.

What other brands do Building code fans also like?

Beyond Building code itself, the audience over-indexes on Governor of Michigan (14.94×), Vocal harmony (8.86×), Hipster (13.85×), and Wok (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.