Bulletproof Audience in United States

Bulletproof logo

Bulletproof has an estimated audience of 459,771 people in United States. 40.9% are female, 59.1% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Christmas Gifts, Hammock camping, Combat sport, Urban Outfitters, Home staging.

The average Bulletproof fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christmas Gifts, Hammock camping, Combat sport, with strongest over-indexing on Christmas Gifts (14.86× the country average). Demographically, the Bulletproof audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Video game

Demographics of Bulletproof fans

Demographic split for Bulletproof audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.7
Estimated audience size459,771

Audience persona

The typical Bulletproof fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Christmas Gifts.

Top regions in United States

Top regions ranked by reach for Bulletproof in United States
RegionReachAffinity
California49,3310.98×
Texas40,0121.01×
Florida30,9470.99×
New York25,1940.98×
Illinois14,8430.97×
Pennsylvania14,4040.93×
Ohio13,6750.97×
Georgia13,3480.94×
North Carolina13,3200.96×
Michigan12,1911.01×
Virginia10,2540.92×
Arizona10,0341.07×
Tennessee9,9491.08×
Washington9,7691.06×
New Jersey9,5520.82×
Indiana8,7671.04×
Massachusetts8,2210.91×
Missouri8,1351.1×
Colorado7,8481.08×
Louisiana7,2511.22×
South Carolina7,0621.02×
Wisconsin6,9611.01×
Alabama6,7491.05×
Maryland6,7160.85×
Minnesota6,4600.98×
Kentucky6,2861.09×
Oregon5,8411.11×
Oklahoma5,3691.05×
Nevada4,9721.12×
Arkansas4,1641.1×
Connecticut4,1210.89×
Iowa3,9861.05×
Utah3,9330.96×
Kansas3,7211.03×
Mississippi3,7080.98×
Idaho2,7411.19×
Nebraska2,2780.99×
New Mexico2,2020.95×
Hawaii2,1511.09×
West Virginia2,0670.97×
New Hampshire1,7360.96×
Maine1,6751.02×
Montana1,5561.22×
Rhode Island1,3390.92×
Washington, District of Columbia1,1250.81×
South Dakota1,0470.99×
Delaware9630.76×
Alaska9260.94×
North Dakota9090.96×
Wyoming7291.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulletproof audience
BrandAffinityCategory
Christmas Gifts14.86×Kids & Family
Hammock camping13.76×Travel & Leisure
Combat sport2.2×Sports
Urban Outfitters2.3×Shopping
Home staging5.81×Home & Garden
Tuff Hedeman20.64×Sports
Minnesota1.74×Travel & Leisure
Nebraska Cornhuskers football3.25×Sports
Joe Haden20×Sports
Surf kayaking12.62×Sports
Wikia2.71×Internet & Social Media
Horeca11.5×Travel & Leisure
Jesse Plemons2.51×Movies & TV
Kenpō20×Sports
JDSU2.05×Business & Career
Google Photos1.66×Technology & Electronics
Arnold Palmer4.13×Sports
Queens College, City University of New York4.68×Business & Career
3D printing1.63×Technology & Electronics
Eden Lake5.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulletproof audience
TraitClusterScore
PatriotismCONSERVATISM2.19
Quality AwarenessPREMIUM1.87
DIY MentalityTHRILL1.27
Career OrientationPOWER1.27
Early Adopter MentalityPOWER1.26
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Bulletproof
CountryShare
United States48.8%
Japan10.7%
United Kingdom5.1%

See Bulletproof audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Bulletproof have in United States?

Bulletproof has an estimated audience of 459,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulletproof fans?

40.9% of Bulletproof fans are female, 59.1% are male, with an average age of 37.7 years.

Which brands do Bulletproof fans like most?

Bulletproof fans show strongest brand affinity for Christmas Gifts (14.86×), Hammock camping (13.76×), and Combat sport (2.2×) over the country average.

Where do Bulletproof fans live in United States?

Bulletproof fans in United States are most concentrated in California (reach 49,331), Texas (reach 40,012), and Florida (reach 30,947). These three regions account for the largest share of the active audience.

What other brands do Bulletproof fans also like?

Beyond Bulletproof itself, the audience over-indexes on Hammock camping (13.76×), Combat sport (2.2×), Urban Outfitters (2.3×), and Home staging (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulletproof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.