Bushwick, Brooklyn Audience in United States

Bushwick, Brooklyn logo

Bushwick, Brooklyn has an estimated audience of 356,490 people in United States. 60.9% are female, 39.1% are male, average age 38.2. Top regions: New York, California, New Jersey. Top brand affinities: Sub Zero (Official), Home construction, Bank account, Natural rubber, Mothercare.

The average Bushwick, Brooklyn fan in United States is 38.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Sub Zero (Official), Home construction, Bank account, with strongest over-indexing on Sub Zero (Official) (13.89× the country average). Demographically, the Bushwick, Brooklyn audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bushwick, Brooklyn fans

Demographic split for Bushwick, Brooklyn audience in United States
MetricValue
Female60.9%
Male39.1%
Average age38.2
Estimated audience size356,490

Audience persona

The typical Bushwick, Brooklyn fan in United States is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Sub Zero (Official).

Top regions in United States

Top regions ranked by reach for Bushwick, Brooklyn in United States
RegionReachAffinity
New York267,36813.69×
California35,0940.9×
New Jersey29,3753.24×
Ohio20,1311.83×
Texas17,9430.59×
Florida16,4060.68×
Pennsylvania11,7070.98×
Massachusetts10,1151.44×
Illinois9,2630.78×
Virginia7,8790.91×
Georgia7,6100.69×
North Carolina7,4400.69×
Washington6,3510.89×
Connecticut6,1231.71×
Maryland5,4110.88×
Michigan5,3510.57×
Colorado3,8540.69×
Arizona3,7290.51×
Tennessee3,6820.51×
Indiana3,3570.52×
Minnesota3,1610.62×
Oregon3,0650.75×
South Carolina2,8850.54×
Wisconsin2,8600.53×
Missouri2,8330.49×
Louisiana2,5740.56×
Kentucky2,1560.48×
Washington, District of Columbia2,1171.98×
Alabama2,0010.4×
Nevada1,7940.52×
Oklahoma1,6850.43×
Utah1,5380.48×
Rhode Island1,3131.16×
Arkansas1,2990.44×
Kansas1,2400.44×
Iowa1,2310.42×
Maine1,1070.87×
New Hampshire1,1060.79×
Mississippi1,0740.37×
Vermont8871.42×
Hawaii8800.57×
New Mexico8110.45×
West Virginia7020.42×
Delaware6760.69×
Idaho6480.36×
Nebraska6460.36×
Montana4390.44×
Alaska3070.4×
South Dakota2430.3×
North Dakota2060.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bushwick, Brooklyn audience
BrandAffinityCategory
Sub Zero (Official)13.89×Literature
Home construction1.96×Home & Garden
Bank account3.26×Business & Career
Natural rubber2.63×Cars & Mobility
Mothercare2.67×Kids & Family
Highland games6.3×Sports
edureka25.67×Business & Career
Google Analytics3.22×Internet & Social Media
3D printing1.67×Technology & Electronics
Ellen Burstyn5.1×Movies & TV
Certified diabetes educator6.84×Business & Career
New York Harbor5.64×Travel & Leisure
Cadena SER6.21×Music & Radio
Box lacrosse3.26×Sports
Overtone3.56×Beauty & Wellness
Paul Dano1.95×Movies & TV
Women's empowerment1.55×Politics & Society
Cachorro1.89×Pets & Animals
CAC 401.84×Business & Career
Wizards of Waverly Place2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bushwick, Brooklyn audience
TraitClusterScore
Design AffinityPREMIUM2.52
SustainabilityBALANCE2.27
Luxury OrientationPREMIUM2.14
Early Adopter MentalityPOWER2.06
Urban LifestyleOPEN1.79
IndulgenceJOY1.73

Worldwide distribution

Worldwide audience distribution share by country for Bushwick, Brooklyn
CountryShare
United States91.9%
Italy1.3%
United Kingdom1.2%

See Bushwick, Brooklyn audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bushwick, Brooklyn have in United States?

Bushwick, Brooklyn has an estimated audience of 356,490 people in United States, concentrated in New York and California.

What is the gender split and age of Bushwick, Brooklyn fans?

60.9% of Bushwick, Brooklyn fans are female, 39.1% are male, with an average age of 38.2 years.

Which brands do Bushwick, Brooklyn fans like most?

Bushwick, Brooklyn fans show strongest brand affinity for Sub Zero (Official) (13.89×), Home construction (1.96×), and Bank account (3.26×) over the country average.

Where do Bushwick, Brooklyn fans live in United States?

Bushwick, Brooklyn fans in United States are most concentrated in New York (reach 267,368), California (reach 35,094), and New Jersey (reach 29,375). These three regions account for the largest share of the active audience.

What other brands do Bushwick, Brooklyn fans also like?

Beyond Bushwick, Brooklyn itself, the audience over-indexes on Home construction (1.96×), Bank account (3.26×), Natural rubber (2.63×), and Mothercare (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bushwick, Brooklyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.