Business service provider Audience in United States
Business service provider has an estimated audience of 422,450 people in United States. 65.8% are female, 34.2% are male, average age 34.9. Top regions: New York, California, Mississippi. Top brand affinities: ICloud, Trello, Karen Gillan, Home Office, PSV Eindhoven.
The average Business service provider fan in United States is 34.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Mississippi. Top brand affinities include ICloud, Trello, Karen Gillan, with strongest over-indexing on ICloud (75.4× the country average). Demographically, the Business service provider audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business service provider fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 34.9 |
| Estimated audience size | 422,450 |
Audience persona
The typical Business service provider fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for ICloud.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 18,845 | 0.8× |
| California | 7,841 | 0.17× |
| Mississippi | 7,756 | 2.23× |
| Texas | 7,537 | 0.21× |
| Louisiana | 6,896 | 1.27× |
| Arkansas | 6,891 | 1.98× |
| Oklahoma | 6,739 | 1.44× |
| Kentucky | 6,632 | 1.25× |
| Alabama | 6,419 | 1.09× |
| Indiana | 6,409 | 0.83× |
| West Virginia | 6,403 | 3.25× |
| Tennessee | 6,116 | 0.72× |
| South Carolina | 6,072 | 0.96× |
| Georgia | 5,911 | 0.45× |
| Missouri | 5,729 | 0.84× |
| Florida | 5,685 | 0.2× |
| Pennsylvania | 5,635 | 0.4× |
| Iowa | 5,615 | 1.61× |
| North Carolina | 5,501 | 0.43× |
| Ohio | 5,479 | 0.42× |
| Michigan | 5,454 | 0.49× |
| Wisconsin | 5,425 | 0.85× |
| Illinois | 5,285 | 0.38× |
| Arizona | 5,224 | 0.61× |
| Connecticut | 5,158 | 1.22× |
| New Mexico | 5,139 | 2.43× |
| Nevada | 5,123 | 1.25× |
| Oregon | 5,057 | 1.04× |
| Utah | 5,027 | 1.33× |
| Virginia | 4,995 | 0.49× |
| Maryland | 4,970 | 0.68× |
| New Jersey | 4,958 | 0.46× |
| Minnesota | 4,847 | 0.8× |
| Massachusetts | 4,797 | 0.58× |
| Washington | 4,683 | 0.55× |
| Colorado | 4,670 | 0.7× |
| Washington, District of Columbia | 3,294 | 2.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ICloud | 75.4× | Technology & Electronics |
| Trello | 75.52× | Internet & Social Media |
| Karen Gillan | 54.1× | Movies & TV |
| Home Office | 28.57× | Business & Career |
| PSV Eindhoven | 68.13× | Sports |
| Office supplies | 19.33× | Business & Career |
| HubSpot | 19.82× | Internet & Social Media |
| WebEx | 36.99× | Technology & Electronics |
| Autism Awareness | 11.88× | Health |
| Diabetes mellitus awareness | 7.91× | Health |
| Thandie Newton | 20× | Movies & TV |
| Deutsche Eishockey Liga | 40.02× | Sports |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Benicio del Toro | 14.48× | Movies & TV |
| Singer-songwriter | 3.7× | Music & Radio |
| Back to the Future | 12.82× | Movies & TV |
| Microblogging | 8.04× | Technology & Electronics |
| Anna Faris | 13.14× | Movies & TV |
| Cast-iron cookware | 10.43× | Home & Garden |
| Felicity Jones | 18.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Family Orientation | CONSERVATISM | 1.38 |
| Price Sensitivity | PREMIUM | 1.32 |
| Luxury Orientation | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.21 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 8.2% |
| Brazil | 7.8% |
See Business service provider audiences in other countries
- Business service provider — Germany
- Business service provider — United Kingdom
- Business service provider — France
- Business service provider — Italy
- Business service provider — Spain
- Business service provider — Brazil
- Business service provider — Japan
- Business service provider — South Korea
- Business service provider — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Business service provider have in United States?
Business service provider has an estimated audience of 422,450 people in United States, concentrated in New York and California.
What is the gender split and age of Business service provider fans?
65.8% of Business service provider fans are female, 34.2% are male, with an average age of 34.9 years.
Which brands do Business service provider fans like most?
Business service provider fans show strongest brand affinity for ICloud (75.4×), Trello (75.52×), and Karen Gillan (54.1×) over the country average.
Where do Business service provider fans live in United States?
Business service provider fans in United States are most concentrated in New York (reach 18,845), California (reach 7,841), and Mississippi (reach 7,756). These three regions account for the largest share of the active audience.
What other brands do Business service provider fans also like?
Beyond Business service provider itself, the audience over-indexes on Trello (75.52×), Karen Gillan (54.1×), Home Office (28.57×), and PSV Eindhoven (68.13×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Business service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.