Rascasse Audience Intelligence

But I'm a Cheerleader Audience in United States

A data profile of the people who buy, follow and care about But I'm a Cheerleader in United States — modelled from more than twelve digital signal sources. But I'm a Cheerleader has an estimated audience of 714,711 people in United States.

#44among Romance in United States#2483among Movie / TV Show / Series in United States#5489in Movies & TV

The average But I'm a Cheerleader fan in United States is 48.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Melanie Lynskey, Almost Famous, Dead Poets Society, with strongest over-indexing on Melanie Lynskey (309.53× the country average).

Demographically, the But I'm a Cheerleader audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical But I'm a Cheerleader fan in United States is more female, around 48.7 years old, with strong Tradition tendencies and a notable affinity for Melanie Lynskey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the But I'm a Cheerleader profile in United States.

Audience size
715K
in United States
Gender
68.2%♀
31.8% male
Age
48.7
average years
Country rank
#29532
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+139%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of But I'm a Cheerleader viewers

68.2% are female, 31.8% are male, average age 48.7.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for But I'm a Cheerleader audience in United States
MetricValue
Female68.2%
Male31.8%
Average age48.7
Estimated audience size714,711
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the But I'm a Cheerleader audience in United States
Age bracketShare%
16-196%
20-299%
30-3914%
40-4923%
50+48%
Fig. 04

Worldwide distribution

54.3%

of the worldwide But I'm a Cheerleader audience comes from United States.

Worldwide audience distribution share by country for But I'm a Cheerleader
CountryShare
United States54.3%
United Kingdom7.7%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the But I'm a Cheerleader audience in United States is strongest.

Fig. 05

Top regions by affinity

But I'm a Cheerleader fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.66×
02Washington~20K1.37×
03Vermont~1K1.24×
04California~80K1.23×
05Massachusetts~10K1.21×
06Utah~6K1.21×
07Maine~2K1.12×
08Washington, District of Columbia~2K1.12×
09Oklahoma~7K1.10×
10Colorado~10K1.09×
11Rhode Island~2K1.07×
12Indiana~10K1.05×
13Kentucky~7K1.05×
14Connecticut~6K1.05×
15Minnesota~8K1.04×
16Alaska~1K1.03×
17New York~30K1.02×
18New Mexico~3K1.02×
19Arizona~10K1.01×
20Missouri~9K1.01×
21Texas~50K1.00×
22Illinois~20K1.00×
23Arkansas~5K1.00×
24New Hampshire~2K1.00×
25Georgia~20K0.99×
26Pennsylvania~20K0.98×
27West Virginia~3K0.98×
28Virginia~10K0.97×
29Maryland~9K0.97×
30Michigan~10K0.96×
31Wisconsin~8K0.96×
32Louisiana~7K0.96×
33Montana~2K0.96×
34Ohio~20K0.95×
35North Carolina~20K0.95×
36Kansas~4K0.95×
37Nebraska~3K0.95×
38Idaho~3K0.95×
39Nevada~5K0.93×
40Delaware~1K0.91×
41Tennessee~10K0.90×
42Iowa~4K0.88×
43North Dakota~1K0.88×
44Alabama~7K0.87×
45South Dakota~1K0.87×
46New Jersey~10K0.85×
47Hawaii~2K0.84×
48South Carolina~7K0.82×
49Mississippi~4K0.82×
50Florida~30K0.80×
Fig. 06

Affinity by region

Affinity by region — But I'm a Cheerleader, United States
0.80×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the But I'm a Cheerleader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for But I'm a Cheerleader audience
#·InterestCategoryAffinity×
01Melanie LynskeyMovies & TV309.53×
02Gangs of New YorkMovies & TV60.43×
03Almost FamousMovies & TV50.05×
04Dead Poets SocietyMovies & TV41.15×
05Requiem for a DreamMovies & TV25.48×
06Megan RapinoeSports23.59×
07Josh GadMovies & TV20.00×
08AvèneBeauty & Wellness20.00×
09Bordeaux wineFood & Beverages20.00×
10EucerinBeauty & Wellness20.00×
11Brokeback MountainMovies & TV19.86×
12Isla FisherMovies & TV19.34×
13VichyBeauty & Wellness18.33×
14Helen HuntMovies & TV17.70×
15CitgoCars & Mobility15.15×
16Sarah PaulsonMovies & TV14.42×
17Zoom!Business & Career14.14×
18Legally BlondeMovies & TV12.74×
19Kate BeckinsaleMovies & TV10.31×
20Tony AwardArts & Culture6.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the But I'm a Cheerleader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by But I'm a Cheerleader audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.79×
SpiritualityBALANCE1.62×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by But I'm a Cheerleader audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does But I'm a Cheerleader have in United States?

But I'm a Cheerleader has an estimated audience of 714,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of But I'm a Cheerleader viewers?

68.2% of But I'm a Cheerleader fans are female, 31.8% are male, with an average age of 48.7 years.

03

Which brands do But I'm a Cheerleader fans like most?

But I'm a Cheerleader fans show strongest brand affinity for Melanie Lynskey (309.53×), Almost Famous (50.05×), and Dead Poets Society (41.15×) over the country average.

04

Where do But I'm a Cheerleader fans live in United States?

But I'm a Cheerleader fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do But I'm a Cheerleader fans also like?

Beyond But I'm a Cheerleader itself, the audience over-indexes on Almost Famous (50.05×), Dead Poets Society (41.15×), Gangs of New York (60.43×), and Zoom! (14.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for But I'm a Cheerleader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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