Byte Audience in United States

Byte logo

Byte has an estimated audience of 1,811,001 people in United States. 48.1% are female, 51.9% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Vocal harmony, Wikia, Urban Outfitters, Grammarly.

The average Byte fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Vocal harmony, Wikia, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Byte audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Byte fans

Demographic split for Byte audience in United States
MetricValue
Female48.1%
Male51.9%
Average age35.7
Estimated audience size1,811,001

Audience persona

The typical Byte fan in United States is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Byte in United States
RegionReachAffinity
California200,9941.01×
Texas143,4520.92×
New York115,8591.14×
Florida115,1380.94×
Pennsylvania62,2441.02×
Georgia59,5871.07×
North Carolina59,1541.09×
New Jersey57,0441.24×
Ohio56,6211.01×
Illinois56,3400.93×
Michigan46,6670.99×
Virginia46,1861.05×
Massachusetts40,5061.14×
Tennessee37,6541.04×
Washington37,6011.04×
Arizona34,6690.94×
Missouri31,0571.06×
Indiana30,8180.93×
Colorado30,5601.07×
Maryland30,2750.97×
Alabama28,2031.11×
Wisconsin26,9770.99×
Minnesota26,6381.03×
South Carolina25,8000.95×
Kentucky23,3651.03×
Oregon21,4781.03×
Connecticut21,3251.17×
Louisiana20,5020.88×
Utah19,3411.19×
Oklahoma18,6380.93×
Iowa14,4010.97×
Kansas13,4380.94×
Mississippi13,0790.88×
Nevada12,9680.74×
Arkansas12,5420.84×
Nebraska8,6680.95×
West Virginia8,0780.96×
New Hampshire7,7151.08×
Idaho7,5340.83×
New Mexico7,4620.82×
Hawaii7,4330.95×
Maine7,0621.09×
Rhode Island5,4360.94×
Montana4,9640.99×
Washington, District of Columbia4,8100.88×
Delaware4,8010.96×
Alaska4,5991.19×
Vermont4,0261.27×
North Dakota3,9761.07×
South Dakota3,8760.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Byte audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony25.21×Music & Radio
Wikia17.17×Internet & Social Media
Urban Outfitters6.84×Shopping
Grammarly14.94×Business & Career
Lulu 黃路梓茵6.07×Movies & TV
Morphine (band)9.05×Music & Radio
Kendra Scott2.67×Fashion & Accessoires
YouTube Red17.17×Movies & TV
Iration17.17×Music & Radio
Wok5.41×Food & Beverages
Israel1.72×Travel & Leisure
Berenstain Bears6.36×Literature
Home staging4.1×Home & Garden
Kay Arthur17.17×Literature
Jesse Plemons2.49×Movies & TV
Nebraska Cornhuskers football2.56×Sports
3D printing1.73×Technology & Electronics
Google Photos1.64×Technology & Electronics
Monogram2.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Byte audience
TraitClusterScore
PatriotismCONSERVATISM2.89
Early Adopter MentalityPOWER1.45
Need for SecurityCONSERVATISM1.3
Luxury OrientationPREMIUM1.17
Risk AppetiteTHRILL1.15
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Byte
CountryShare
Japan29.8%
United States13.9%
Pakistan7.1%

See Byte audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Byte have in United States?

Byte has an estimated audience of 1,811,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Byte fans?

48.1% of Byte fans are female, 51.9% are male, with an average age of 35.7 years.

Which brands do Byte fans like most?

Byte fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (25.21×), and Wikia (17.17×) over the country average.

Where do Byte fans live in United States?

Byte fans in United States are most concentrated in California (reach 200,994), Texas (reach 143,452), and New York (reach 115,859). These three regions account for the largest share of the active audience.

What other brands do Byte fans also like?

Beyond Byte itself, the audience over-indexes on Vocal harmony (25.21×), Wikia (17.17×), Urban Outfitters (6.84×), and Grammarly (14.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Byte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.