California Baptist University Audience in United States

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California Baptist University has an estimated audience of 385,349 people in United States. 54.9% are female, 45.1% are male, average age 43.4. Top regions: California, Texas, Washington. Top brand affinities: Jeep Wagoneer, Combat sport, Israel, Dog breed, Ichiro Suzuki.

The average California Baptist University fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Jeep Wagoneer, Combat sport, Israel, with strongest over-indexing on Jeep Wagoneer (13.36× the country average). Demographically, the California Baptist University audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California Baptist University fans

Demographic split for California Baptist University audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.4
Estimated audience size385,349

Audience persona

The typical California Baptist University fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for California Baptist University in United States
RegionReachAffinity
California289,01210.87×
Texas26,0260.79×
Washington15,3591.99×
Arizona12,4791.59×
Florida11,4700.44×
Oregon10,8292.45×
Illinois9,1630.71×
Colorado8,5971.42×
New York8,2770.38×
Nevada6,4671.74×
North Carolina6,2810.54×
Pennsylvania6,0670.47×
Georgia6,0440.51×
Ohio5,9670.5×
Tennessee5,8470.76×
Virginia5,7640.61×
Hawaii5,6803.43×
Missouri4,3430.7×
New Jersey3,9420.4×
Michigan3,8980.39×
Indiana3,7890.54×
Massachusetts3,7110.49×
Utah3,5621.03×
South Carolina3,4190.59×
Minnesota3,3590.61×
Oklahoma3,3570.78×
Maryland2,9370.44×
Louisiana2,8380.57×
Kansas2,6540.87×
Idaho2,6531.37×
Alabama2,5820.48×
Wisconsin2,5680.44×
Kentucky2,5240.52×
Iowa2,3110.73×
Arkansas2,1530.68×
Mississippi2,0160.63×
Nebraska1,6470.85×
Connecticut1,5800.41×
New Mexico1,1610.6×
Wyoming1,0261.8×
Montana9820.92×
Washington, District of Columbia9170.79×
West Virginia9110.51×
Alaska8110.98×
New Hampshire5710.38×
Maine5040.37×
South Dakota4760.53×
Rhode Island4260.35×
North Dakota3640.46×
Delaware2820.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Baptist University audience
BrandAffinityCategory
Jeep Wagoneer13.36×Cars & Mobility
Combat sport3.53×Sports
Israel4.25×Travel & Leisure
Dog breed2.25×Pets & Animals
Ichiro Suzuki16.55×Sports
Alaska2.41×Travel & Leisure
Elsword20×Games
Staycation3.03×Home & Garden
UK garage4.85×Music & Radio
edureka31.37×Business & Career
Jill Scott4.58×Music & Radio
Hooked on Phonics7.59×Kids & Family
TeachHUB2.68×Business & Career
Stamp collecting3.06×Home & Garden
Monogram2.46×Home & Garden
Racing1.65×Cars & Mobility
Home staging2.96×Home & Garden
Joe Haden12.89×Sports
Insulin index7.32×Health
Embroidery Library7.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Baptist University audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Need for SecurityCONSERVATISM1.28
Urban LifestyleOPEN1.18
Community OrientationOPEN1.18
TravellingTHRILL1.18
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for California Baptist University
CountryShare
United States71.2%
Japan11.4%
Brazil4.6%

See California Baptist University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California Baptist University have in United States?

California Baptist University has an estimated audience of 385,349 people in United States, concentrated in California and Texas.

What is the gender split and age of California Baptist University fans?

54.9% of California Baptist University fans are female, 45.1% are male, with an average age of 43.4 years.

Which brands do California Baptist University fans like most?

California Baptist University fans show strongest brand affinity for Jeep Wagoneer (13.36×), Combat sport (3.53×), and Israel (4.25×) over the country average.

Where do California Baptist University fans live in United States?

California Baptist University fans in United States are most concentrated in California (reach 289,012), Texas (reach 26,026), and Washington (reach 15,359). These three regions account for the largest share of the active audience.

What other brands do California Baptist University fans also like?

Beyond California Baptist University itself, the audience over-indexes on Combat sport (3.53×), Israel (4.25×), Dog breed (2.25×), and Ichiro Suzuki (16.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Baptist University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.