Candyman (film) Audience in United States

Candyman (film) logo

Candyman (film) has an estimated audience of 1,282,983 people in United States. 45.9% are female, 54.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Werner Herzog, A Quiet Place, Fiberglass, The Strangers (2008 film), The Conjuring 2.

The average Candyman (film) fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Werner Herzog, A Quiet Place, Fiberglass, with strongest over-indexing on Werner Herzog (192.54× the country average). Demographically, the Candyman (film) audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Candyman (film) fans

Demographic split for Candyman (film) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age33.6
Estimated audience size1,282,983

Audience persona

The typical Candyman (film) fan in United States is balanced, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for Werner Herzog.

Top regions in United States

Top regions ranked by reach for Candyman (film) in United States
RegionReachAffinity
California136,6990.97×
Texas125,0081.13×
Florida83,6220.96×
New York74,8941.04×
Illinois60,7311.42×
Georgia51,5991.31×
Ohio48,3711.22×
Pennsylvania48,1001.11×
North Carolina46,6121.21×
Michigan36,5141.09×
Virginia34,4841.1×
Tennessee30,7081.19×
New Jersey30,5980.94×
Indiana26,7351.14×
Maryland25,8891.17×
Louisiana24,5281.48×
South Carolina23,5011.22×
Missouri23,0631.12×
Washington22,7300.88×
Arizona22,6260.86×
Alabama22,0531.23×
Massachusetts21,6790.86×
Kentucky19,6471.22×
Wisconsin18,0240.93×
Colorado18,0160.89×
Oklahoma17,0451.2×
Mississippi15,6761.48×
Minnesota15,3730.84×
Oregon13,7340.93×
Nevada13,0761.05×
Arkansas12,7441.21×
Connecticut12,7350.99×
Kansas9,9730.99×
Iowa9,6210.91×
Utah8,4250.73×
New Mexico7,4411.16×
West Virginia6,7251.13×
Nebraska5,8040.9×
Idaho4,2060.65×
Washington, District of Columbia3,8461×
New Hampshire3,7970.75×
Rhode Island3,7730.92×
Delaware3,6941.04×
Maine3,4190.74×
Hawaii3,1550.57×
Montana2,3080.65×
South Dakota2,1170.71×
Alaska2,0190.74×
North Dakota1,8260.69×
Vermont1,5100.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candyman (film) audience
BrandAffinityCategory
Werner Herzog192.54×Movies & TV
A Quiet Place49.1×Movies & TV
Fiberglass17.66×Technology & Electronics
The Strangers (2008 film)32.33×Movies & TV
The Conjuring 241.51×Movies & TV
Bounce TV31.45×Movies & TV
The Sixth Sense30.5×Movies & TV
Horoscope9.66×Health
Kia Sportage20×Cars & Mobility
Bates Motel (TV series)24.02×Movies & TV
The Purge18.9×Movies & TV
Boardwalk Empire18.76×Movies & TV
Blended whiskey9.55×Food & Beverages
Creepypasta15.62×Literature
28 Days Later8.03×Movies & TV
Beetlejuice3.44×Movies & TV
Stranger Things3.52×Movies & TV
Day trading7.86×Business & Career
Suspiria25.56×Movies & TV
Rami Malek9.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candyman (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.76
ExtroversionTHRILL1.62
LGBTQ+ IdentityOPEN1.54
IndulgenceJOY1.29
Luxury OrientationPREMIUM1.23
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Candyman (film)
CountryShare
United States43.6%
United Kingdom5.9%
Brazil4.7%

See Candyman (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Candyman (film) have in United States?

Candyman (film) has an estimated audience of 1,282,983 people in United States, concentrated in California and Texas.

What is the gender split and age of Candyman (film) fans?

45.9% of Candyman (film) fans are female, 54.1% are male, with an average age of 33.6 years.

Which brands do Candyman (film) fans like most?

Candyman (film) fans show strongest brand affinity for Werner Herzog (192.54×), A Quiet Place (49.1×), and Fiberglass (17.66×) over the country average.

Where do Candyman (film) fans live in United States?

Candyman (film) fans in United States are most concentrated in California (reach 136,699), Texas (reach 125,008), and Florida (reach 83,622). These three regions account for the largest share of the active audience.

What other brands do Candyman (film) fans also like?

Beyond Candyman (film) itself, the audience over-indexes on A Quiet Place (49.1×), Fiberglass (17.66×), The Strangers (2008 film) (32.33×), and The Conjuring 2 (41.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candyman (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.