Rascasse Audience Intelligence

Captain Marvel (DC Comics) Audience in United States

A data profile of the people who buy, follow and care about Captain Marvel (DC Comics) in United States — modelled from more than twelve digital signal sources. Captain Marvel (DC Comics) has an estimated audience of 1,388,054 people in United States.

#86among Fictional Character in United States#348in Literature

The average Captain Marvel (DC Comics) fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ant-Man (film), Guardians of the Galaxy (film), Doctor Strange, with strongest over-indexing on Ant-Man (film) (71.59× the country average).

Demographically, the Captain Marvel (DC Comics) audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Captain Marvel (DC Comics) fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Ant-Man (film).

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Captain Marvel (DC Comics) profile in United States.

Audience size
1.4M
in United States
Gender
44.4%♀
55.6% male
Age
29.6
average years
Country rank
#18796
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Captain Marvel (DC Comics) fans

44.4% are female, 55.6% are male, average age 29.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Captain Marvel (DC Comics) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age29.6
Estimated audience size1,388,054
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Captain Marvel (DC Comics) audience in United States
Age bracketShare%
16-1942%
20-2927%
30-3917%
40-4910%
50+3%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Captain Marvel (DC Comics) audience comes from United States.

Worldwide audience distribution share by country for Captain Marvel (DC Comics)
CountryShare
United States36.9%
Japan6.8%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Captain Marvel (DC Comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Captain Marvel (DC Comics) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.27×
02Utah~20K1.26×
03Missouri~30K1.22×
04Alaska~4K1.22×
05Alabama~20K1.16×
06Oklahoma~20K1.16×
07Montana~4K1.12×
08Texas~100K1.08×
09California~200K1.07×
10Idaho~7K1.07×
11Indiana~30K1.06×
12Nebraska~7K1.04×
13Washington~30K1.03×
14Nevada~10K1.03×
15Kansas~10K1.03×
16Ohio~40K1.02×
17Michigan~40K1.02×
18Kentucky~20K1.02×
19Arkansas~10K1.02×
20Hawaii~6K1.02×
21Florida~100K1.01×
22Georgia~40K1.01×
23Oregon~20K1.01×
24New Mexico~7K1.01×
25North Carolina~40K1.00×
26Tennessee~30K1.00×
27Colorado~20K1.00×
28West Virginia~6K1.00×
29Louisiana~20K0.98×
30Pennsylvania~50K0.97×
31Iowa~10K0.97×
32Mississippi~10K0.97×
33Illinois~40K0.96×
34Virginia~30K0.96×
35Maryland~20K0.96×
36North Dakota~3K0.96×
37South Carolina~20K0.95×
38New Hampshire~5K0.94×
39South Dakota~3K0.94×
40Wisconsin~20K0.93×
41Connecticut~10K0.93×
42Minnesota~20K0.92×
43New Jersey~30K0.91×
44Delaware~3K0.90×
45Maine~4K0.89×
46Rhode Island~4K0.89×
47New York~70K0.87×
48Massachusetts~20K0.85×
49Vermont~2K0.82×
50Washington, District of Columbia~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Captain Marvel (DC Comics), United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Captain Marvel (DC Comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Captain Marvel (DC Comics) audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV71.59×
02The Wolverine (film)Movies & TV62.54×
03Doctor StrangeLiterature34.01×
04Guardians of the Galaxy (film)Movies & TV32.97×
05Black Panther (comics)Literature26.79×
06BoJack HorsemanMovies & TV23.11×
07Anthony MackieMovies & TV22.83×
08John Wick 2Movies & TV20.00×
09Kristen BellMovies & TV16.43×
10Josh BrolinMovies & TV16.04×
11Sebastian StanMovies & TV13.78×
12captain americaMovies & TV13.12×
13Superhero fictionLiterature12.47×
14ZootopiaMovies & TV9.54×
15Obsessed (2009 film)Movies & TV9.45×
16Chris Evans (actor)Movies & TV9.33×
17Graphic novelLiterature9.30×
18Anime and manga fandomLiterature4.84×
19PokémonGames4.34×
20SupermanMovies & TV3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Captain Marvel (DC Comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Captain Marvel (DC Comics) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
Early Adopter MentalityPOWER1.45×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Captain Marvel (DC Comics) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
TravellingTHRILL0.82×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Captain Marvel (DC Comics) have in United States?

Captain Marvel (DC Comics) has an estimated audience of 1,388,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Captain Marvel (DC Comics) fans?

44.4% of Captain Marvel (DC Comics) fans are female, 55.6% are male, with an average age of 29.6 years.

03

Which brands do Captain Marvel (DC Comics) fans like most?

Captain Marvel (DC Comics) fans show strongest brand affinity for Ant-Man (film) (71.59×), Guardians of the Galaxy (film) (32.97×), and Doctor Strange (34.01×) over the country average.

04

Where do Captain Marvel (DC Comics) fans live in United States?

Captain Marvel (DC Comics) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Captain Marvel (DC Comics) fans also like?

Beyond Captain Marvel (DC Comics) itself, the audience over-indexes on Guardians of the Galaxy (film) (32.97×), Doctor Strange (34.01×), The Wolverine (film) (62.54×), and Black Panther (comics) (26.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Captain Marvel (DC Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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