Captain Marvel (DC Comics) Audience in United States

Captain Marvel (DC Comics) has an estimated audience of 1,389,359 people in United States. 44.4% are female, 55.6% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Doctor Strange, Ant-Man (film), Guardians of the Galaxy (film), Anthony Mackie, Black Panther (comics).

The average Captain Marvel (DC Comics) fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Doctor Strange, Ant-Man (film), Guardians of the Galaxy (film), with strongest over-indexing on Doctor Strange (78.26× the country average). Demographically, the Captain Marvel (DC Comics) audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Captain Marvel (DC Comics) fans

Demographic split for Captain Marvel (DC Comics) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age29.6
Estimated audience size1,389,359

Audience persona

The typical Captain Marvel (DC Comics) fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Doctor Strange.

Top regions in United States

Top regions ranked by reach for Captain Marvel (DC Comics) in United States
RegionReachAffinity
California174,4001.14×
Texas133,5621.12×
Florida98,6761.05×
New York70,3000.91×
Illinois46,3531×
Pennsylvania45,6500.98×
Ohio45,1711.06×
Georgia44,9021.05×
North Carolina43,2991.04×
Michigan38,6681.06×
Arizona36,3691.28×
Virginia33,4670.99×
New Jersey32,8360.93×
Washington29,8281.07×
Tennessee27,8961×
Indiana27,7881.09×
Missouri27,5231.23×
Massachusetts23,1330.85×
Maryland22,8960.96×
Colorado22,5161.03×
Alabama22,1631.14×
South Carolina19,7370.94×
Wisconsin19,6670.94×
Minnesota18,6910.94×
Oklahoma18,1311.18×
Kentucky17,8531.02×
Louisiana17,4630.97×
Oregon16,5321.04×
Utah15,6351.26×
Nevada13,9031.03×
Connecticut13,1360.94×
Kansas11,5051.05×
Arkansas11,4921×
Iowa11,3250.99×
Mississippi10,5610.92×
Idaho7,2151.04×
Nebraska7,0161.01×
New Mexico6,7390.97×
West Virginia6,2190.96×
Hawaii6,1351.03×
New Hampshire5,0020.91×
Montana4,4181.15×
Maine4,2970.86×
Rhode Island3,5740.81×
Alaska3,3751.14×
Delaware3,2050.84×
Washington, District of Columbia3,0460.73×
South Dakota2,8380.88×
North Dakota2,5860.91×
Wyoming1,8310.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Captain Marvel (DC Comics) audience
BrandAffinityCategory
Doctor Strange78.26×Literature
Ant-Man (film)108.41×Movies & TV
Guardians of the Galaxy (film)49.28×Movies & TV
Anthony Mackie56.81×Movies & TV
Black Panther (comics)33.91×Literature
The Wolverine (film)55.48×Movies & TV
Kristen Bell19.15×Movies & TV
captain america26.77×Movies & TV
BoJack Horseman23.98×Movies & TV
Superman2.82×Movies & TV
Anime and manga fandom6.25×Literature
Superhero fiction10.79×Literature
Chris Evans (actor)11.45×Movies & TV
Pokémon5.27×Games
Oscar Isaac11.35×Movies & TV
John Wick 220×Movies & TV
Josh Brolin10.78×Movies & TV
Julia Louis-Dreyfus13.2×Movies & TV
Cobie Smulders13.39×Movies & TV
Zootopia8.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Captain Marvel (DC Comics) audience
TraitClusterScore
PatriotismCONSERVATISM2.25
LGBTQ+ IdentityOPEN1.89
Early Adopter MentalityPOWER1.52
Risk AppetiteTHRILL1.32
Pet OwnershipJOY1.26
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Captain Marvel (DC Comics)
CountryShare
United States37.3%
Japan6.9%
Brazil6.7%

See Captain Marvel (DC Comics) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Captain Marvel (DC Comics) have in United States?

Captain Marvel (DC Comics) has an estimated audience of 1,389,359 people in United States, concentrated in California and Texas.

What is the gender split and age of Captain Marvel (DC Comics) fans?

44.4% of Captain Marvel (DC Comics) fans are female, 55.6% are male, with an average age of 29.6 years.

Which brands do Captain Marvel (DC Comics) fans like most?

Captain Marvel (DC Comics) fans show strongest brand affinity for Doctor Strange (78.26×), Ant-Man (film) (108.41×), and Guardians of the Galaxy (film) (49.28×) over the country average.

Where do Captain Marvel (DC Comics) fans live in United States?

Captain Marvel (DC Comics) fans in United States are most concentrated in California (reach 174,400), Texas (reach 133,562), and Florida (reach 98,676). These three regions account for the largest share of the active audience.

What other brands do Captain Marvel (DC Comics) fans also like?

Beyond Captain Marvel (DC Comics) itself, the audience over-indexes on Ant-Man (film) (108.41×), Guardians of the Galaxy (film) (49.28×), Anthony Mackie (56.81×), and Black Panther (comics) (33.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Captain Marvel (DC Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.