Casein Audience in United States

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Casein has an estimated audience of 383,754 people in United States. 63.0% are female, 37.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, La Jolla.

The average Casein fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Casein audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Casein fans

Demographic split for Casein audience in United States
MetricValue
Female63.0%
Male37.0%
Average age42.4
Estimated audience size383,754

Audience persona

The typical Casein fan in United States is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Casein in United States
RegionReachAffinity
California45,9511.09×
Texas28,1710.85×
Florida24,1400.93×
New York22,0601.03×
Illinois13,4211.05×
Pennsylvania12,6910.98×
North Carolina11,1850.97×
Georgia11,0940.94×
Ohio10,8340.92×
Michigan10,2521.02×
Washington10,1941.32×
Virginia9,7181.04×
Massachusetts9,7161.29×
New Jersey9,6450.99×
Tennessee7,5830.99×
Arizona7,3210.93×
Indiana7,2291.03×
Colorado6,9721.15×
Maryland6,4690.98×
Missouri6,3961.03×
Oregon5,9381.35×
Minnesota5,8841.07×
Wisconsin5,8611.02×
Connecticut4,6891.22×
South Carolina4,6720.81×
Oklahoma4,6081.08×
Alabama4,1850.78×
Kentucky4,1640.87×
Utah4,1191.2×
Louisiana4,0830.83×
Nevada3,3290.9×
Iowa3,0440.96×
Arkansas2,9530.93×
Kansas2,8650.95×
Mississippi2,3660.75×
Idaho2,0511.07×
New Mexico1,7830.93×
New Hampshire1,7041.13×
Hawaii1,6661.01×
Nebraska1,6170.84×
Maine1,5931.16×
West Virginia1,4680.82×
Washington, District of Columbia1,2021.04×
Rhode Island1,1580.95×
Montana1,1101.04×
Vermont8791.3×
Alaska8150.99×
North Dakota7901×
South Dakota7890.89×
Delaware7640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casein audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.54×Internet & Social Media
Governor of Michigan11.78×Politics & Society
headspace13.94×Health
La Jolla12.38×Travel & Leisure
Dog breed1.54×Pets & Animals
Google Home8.33×Technology & Electronics
Wok8.23×Food & Beverages
Grace Slick10.87×Music & Radio
Cherish (group)12.76×Music & Radio
Guitarist (magazine)10.89×Music & Radio
Fairy godmother6.97×Literature
Hardik Pandya13.36×Sports
Hipster8.01×Politics & Society
Kikar HaShabbat13.2×News
Jingoism1.73×Politics & Society
Bounce (film)9.85×Movies & TV
Mathcore5.93×Music & Radio
Saving2.08×Business & Career
Gift registry9.09×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casein audience
TraitClusterScore
IndulgenceJOY1.8
Healthy LifestyleBALANCE1.65
Price SensitivityPREMIUM1.6
Career OrientationPOWER1.38
ExtroversionTHRILL1.37
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Casein
CountryShare
United States26.0%
Italy11.1%
France6.8%

See Casein audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Casein have in United States?

Casein has an estimated audience of 383,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Casein fans?

63.0% of Casein fans are female, 37.0% are male, with an average age of 42.4 years.

Which brands do Casein fans like most?

Casein fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.54×), and Governor of Michigan (11.78×) over the country average.

Where do Casein fans live in United States?

Casein fans in United States are most concentrated in California (reach 45,951), Texas (reach 28,171), and Florida (reach 24,140). These three regions account for the largest share of the active audience.

What other brands do Casein fans also like?

Beyond Casein itself, the audience over-indexes on Goop (12.54×), Governor of Michigan (11.78×), headspace (13.94×), and La Jolla (12.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.